Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it’s because there is a lag time between 10 and 20 weeks before listings improve in search results. The exception to the rule is viral content—if users signal content is of superior value […]
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1 min read
Many people think that managing online reputation and publicity are interchangeable concepts, and the two are often confused. Although they share similarities and may be used in conjunction with one another, they serve very different purposes. Consumers read an average of 7 reviews before purchasing from a business, which means mastering online PR and reputation […]
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1 min read
A reputation management strategy is part of brand building, and it’s so much more than making sure your company has great reviews. This guide will help you navigate the world of reputation strategy in the online environment. Online reputation — that intangible asset, that electronic chimera — is hard to assess, let alone fix. And when […]
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1 min read
Every year, take time to take stock of your online reputation and make adjustments to your reputation management campaign. Implementing an effective online reputation management strategy takes consistency and vigilance, but it can help strengthen customer trust, improve sales, and even save your company from public relations crises. Since your brand’s online presence can make […]
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1 min read
Have you ever bought anything online without looking for customer reviews first? If you’re like most adults in the U.S., your answer should be a straight “No!”. Studies suggest that 72% of online consumers read between two and 10 customer reviews and testimonials before actually making a purchase. Having no online reviews about your company is not […]
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1 min read
One of the first questions we get from most of our reputation management clients is, “How long will reputation management take?” (The next question is of course “How much does ORM cost?”) Their anxiety is understandable, considering that more than 80% of consumers now search Google before doing business with a company. What Google’s first […]
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1 min read
The internet never forgets. Once something is posted online, it can be challenging to remove it completely. This is especially true for personal information you may regret publicly sharing. In this article, we’ll explore some methods for trying to delete your personal information from the internet, specifically from search engine results.
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1 min read
Why did the organic for your branded search traffic just drop off? Was it a Google search algorithm change, or did your results’ content change? It’s a nightmare situation when suddenly you find that you’re ranking for negative search phrases appended to your brand name, like “fraud” or “scam.” Prospects are fleeing. The sales staff […]
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1 min read
Create these five types of content at the same time, and in a specific order to give your inbound / SEO campaign consistency and make it easier to execute. Inbound marketing is one of the most effective online marketing methodologies today – it was pretty much invented by Hubspot. Done right, it can double as […]
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1 min read
The ‘Siri Challenge’: Try It Right Now Pick up your phone. Ask Siri, Alexa, or Google Assistant: “Who is the best [your industry] company?” Notice something? You didn’t get a list. You got one answer. Welcome to the Single Answer Economy—where the old rules of SEO are being rewritten in real time. For two decades, […]
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9 min read
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