Tag
Reputation Management
106 articles
What is a Digital Footprint? Invisible Online Trails
We have over 15 years of experience with digital footprints. This article aims to help you understand what a digital footprint is, active vs. passive footprints, auditing, reducing, and controlling your digital footprint. Here are a few facts that might help you understand the scope of the challenge: These are average numbers, and everyone is […]
What Is Impression Management? Definition, Techniques, Ethics
Whether you realize it or not, impression management plays a huge role in personal branding, business success, and everyday life. After all, most people want to be well-liked and successful. Impression management is the process by which people attempt to control how they are perceived by others. This can be either conscious or subconscious and […]
How Sentiment Is Measured ? Online Reputation Measurement
How do you feel when you buy something amazing from your favorite store? Or get a delicious meal from a new restaurant? Are you so excited that you want to share that feeling with the world through reviews? That’s online sentiment. Online sentiment is the emotion people experience when engaging with your brand, product […]
What Is Sentiment Analysis? Importance, Brand Building, and Tactics
As the term “sentiment analysis” suggests, a basic goal in sentiment analysis is to classify the polarity of a given text. Sentiment analysis does this by looking at the document, sentence, or entity feature/aspect and assigning it a polarity — positive, negative, or neutral. Beyond polarity, sentiment classification, however, has even more advanced possibilities. For […]
Why Brands With a Great Reputation Attract the Best Candidates
Even during the “Great Resignation” people want to work for a company with a good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your office provides catered lunches. They’re looking at your brand’s reputation. Do people think highly of your brand? Is your brand’s values and vision aligned with […]
How to Negotiate with People to Remove Online Content
Negative online content about you or your brand can be damaging. Fortunately, there are strategies to remove this harmful material from the internet. Many tactics involve negotiating with website owners or content creators to remove online content.
Reputation vs Character – Differences and Similarities Between Them
Character is your internal moral compass, while reputation is how others perceive you online and offline—understanding both is essential for success.
How to Write for Both Search Engines and People
The first thing to know about writing content for search engines is that you shouldn’t specifically write for search engines. You should write for people. That said, keeping Google in mind when writing is important. A recent Google update, “helpful content,” is designed to weed out content that is written specifically for search engines. This post will […]
What Is a Good Online Reputation Today?
Whether or not you realize it, most people are working on their online reputation. We do things in our daily lives that contribute to keeping a good online reputation. Here are a few things that you are probably already doing that can make your online reputation better: Curating your social media presence Responding to negative […]
How to Add HTML Schema to a Web Page Footer
Schema markup can improve your search engine profile During the process of reputation management schema is often added to the footer of websites to inform search engines about the information contained within the site, as well as other web properties associated with the entity. Schema markup tells search engines a lot of important things. They […]
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