Reputation management is the practice of shaping public perception through monitoring, content strategy, and engagement. Learn what it involves, how the process works, and the ethical principles that separate legitimate practice from manipulation.
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9 min read
Online identity management is part of many online reputation management campaigns. It is comprised of a collection of techniques used to create, promote, and protect the way a person or company is portrayed on the internet. Online identity management (OIM) often works as part of a branding or reputation management campaign to improve the quality […]
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1 min read
Expired domains can be used under certain circumstances to improve the Google rankings of websites. But it must be done right. Here is a summary of the contents of this article: Do expired domains work for SEO? Our studies say yes – sometimes – to a degree. Can you rely on expired domains for all […]
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1 min read
We have over 15 years of experience with digital footprints. This article aims to help you understand what a digital footprint is, active vs. passive footprints, auditing, reducing, and controlling your digital footprint. Here are a few facts that might help you understand the scope of the challenge: These are average numbers, and everyone is […]
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14 min read
Whether you realize it or not, impression management plays a huge role in personal branding, business success, and everyday life. After all, most people want to be well-liked and successful. Impression management is the process by which people attempt to control how they are perceived by others. This can be either conscious or subconscious and […]
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1 min read
How do you feel when you buy something amazing from your favorite store? Or get a delicious meal from a new restaurant? Are you so excited that you want to share that feeling with the world through reviews? That’s online sentiment. Online sentiment is the emotion people experience when engaging with your brand, product […]
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1 min read
As the term “sentiment analysis” suggests, a basic goal in sentiment analysis is to classify the polarity of a given text. Sentiment analysis does this by looking at the document, sentence, or entity feature/aspect and assigning it a polarity — positive, negative, or neutral. Beyond polarity, sentiment classification, however, has even more advanced possibilities. For […]
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1 min read
Even during the “Great Resignation” people want to work for a company with a good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your office provides catered lunches. They’re looking at your brand’s reputation. Do people think highly of your brand? Is your brand’s values and vision aligned with […]
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1 min read
Negative online content about you or your brand can be damaging. Fortunately, there are strategies to remove this harmful material from the internet. Many tactics involve negotiating with website owners or content creators to remove online content.
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1 min read
Character is your internal moral compass, while reputation is how others perceive you online and offline—understanding both is essential for success.
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4 min read
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