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Tag: Reputation Management

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What Is Reputation PR? Public Relations in Reputation Management

Traditional PR is for press. Reputation PR dominates search results. Want to crush a competitor in search results? Want to save your own brand online? Perhaps you’d like to simply cause that great article languishing on page five of Google to get more attention – you saved all those children in Africa after all! Reputation […]

Kent Campbell Kent Campbell · · 1 min read
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The Difference Between Proactive and Reactive Reputation Management

The best reputation management strategies are proactive. In other words, if you aren’t actively managing your brand’s reputation, you are already behind.  Reputation problems can quickly turn your brand’s story into one of horror. Even the best brands are just one rogue tweet or scathing review away from crisis. Creating a proactive reputation management strategy […]

Kent Campbell Kent Campbell · · 1 min read
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What Is a Personal Brand?

What a personal brand is, why you need it, and how you build it. A company’s brand is the feeling, image, or value consumers perceive about the company or its products. Your personal brand image is how the world perceives your reputation and your business stature. Your personal brand is crucial because it is what makes you […]

Kent Campbell Kent Campbell · · 9 min read
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How to Avoid the Corporate Pitfalls of Online Reputational Risk

What is reputation risk, and how to reduce it Reputational risk is finally starting to gain some traction among executives and decision-makers as a legitimate and essential part of their business strategy. Considering the massive and sometimes devastating effects of reputation damage, it’s a wonder there are still so many businesses leaving themselves vulnerable. Learn […]

Kent Campbell Kent Campbell · · 1 min read
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What Is Propaganda? Marketing, Misinformation, and Reputation

Propaganda is disseminating information, rumors, or ideas to influence public opinion to further a particular cause or agenda. It involves the selective display of facts, half-truths, or lies to sway people’s beliefs, actions, or attitudes. Propaganda can be used for many purposes, including political, social, or commercial goals, and can be channeled through various media, […]

Kent Campbell Kent Campbell · · 7 min read
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What Is Personal Branding? Standing Out in a Crowded Marketplace

When people hear personal branding, their first thought might be that it’s purely the realm of celebrities and influencers. However, the truth is that personal branding is an essential tool that should be explored by everyone who wants to get ahead. Personal branding is the intentional effort to promote yourself in a way that establishes […]

Kent Campbell Kent Campbell · · 9 min read
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How to Use Web Schema to Improve Branded Search Results

Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know many things that may not be present in the text of a web page. Schema does not change the way a web page looks. It exists in the HTML of a page and […]

Kent Campbell Kent Campbell · · 1 min read

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