Tag
Reputation Management
106 articles
The Difference Between Proactive and Reactive Reputation Management
The best reputation management strategies are proactive. In other words, if you aren’t actively managing your brand’s reputation, you are already behind. Reputation problems can quickly turn your brand’s story into one of horror. Even the best brands are just one rogue tweet or scathing review away from crisis. Creating a proactive reputation management strategy […]
What Is a Personal Brand?
What a personal brand is, why you need it, and how you build it. A company’s brand is the feeling, image, or value consumers perceive about the company or its products. Your personal brand image is how the world perceives your reputation and your business stature. Your personal brand is crucial because it is what makes you […]
How to Avoid the Corporate Pitfalls of Online Reputational Risk
What is reputation risk, and how to reduce it Reputational risk is finally starting to gain some traction among executives and decision-makers as a legitimate and essential part of their business strategy. Considering the massive and sometimes devastating effects of reputation damage, it’s a wonder there are still so many businesses leaving themselves vulnerable. Learn […]
How Fortune Ranks the Reputation of the World’s Most Admired Companies
Fortune’s World’s Most Admired Companies list ranks 680 global corporations across nine key attributes judged by 3,770 industry insiders. Learn how the ranking methodology works, what criteria matter most, and how corporate reputation scores differ from public perception.
Net Promoter Score as a Measure of Corporate Reputation
Imagine for a minute that there was an easy-to-understand metric that told you:
What Is Propaganda? Marketing, Misinformation, and Reputation
Propaganda is disseminating information, rumors, or ideas to influence public opinion to further a particular cause or agenda. It involves the selective display of facts, half-truths, or lies to sway people’s beliefs, actions, or attitudes. Propaganda can be used for many purposes, including political, social, or commercial goals, and can be channeled through various media, […]
What Is Personal Branding? Standing Out in a Crowded Marketplace
When people hear personal branding, their first thought might be that it’s purely the realm of celebrities and influencers. However, the truth is that personal branding is an essential tool that should be explored by everyone who wants to get ahead. Personal branding is the intentional effort to promote yourself in a way that establishes […]
How to Use Web Schema to Improve Branded Search Results
Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know many things that may not be present in the text of a web page. Schema does not change the way a web page looks. It exists in the HTML of a page and […]
What Is Online Identity Management? Definition and Overview
Online identity management is part of many online reputation management campaigns. It is comprised of a collection of techniques used to create, promote, and protect the way a person or company is portrayed on the internet. Online identity management (OIM) often works as part of a branding or reputation management campaign to improve the quality […]
Do Expired Domains Still Work for SEO
Expired domains can be used under certain circumstances to improve the Google rankings of websites. But it must be done right. Here is a summary of the contents of this article: Do expired domains work for SEO? Our studies say yes – sometimes – to a degree. Can you rely on expired domains for all […]
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