One of the most useful search elements Google empowers a content writer with is the “People Also Ask” box. Google gives a content writer lots of clues on what should be included in an article, but not everyone is taking advantage of these clues. Would you like to create more useful and better-structured content?
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6 min read
Reputation is the collective opinion others hold about you or your business — and it directly impacts trust, opportunities, and profitability. This comprehensive guide covers what reputation is, why it matters, and practical strategies to build and repair it.
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18 min read
Sentiment analysis, often powered by natural language processing (NLP) and artificial intelligence (AI), is a computational method used to identify and quantify the emotional tone conveyed in text, video, or image content. Sentiment analysis plays an important role in determining a brand’s online reputation by assessing the sentiment of customer feedback across many online platforms, […]
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1 min read
Business assets are often thought of as tangible things that provide service or value to the company that owns them, such as equipment, cash, raw materials, or real estate. But there are valuable properties in business that are not physical. These include patents, goodwill, and a good corporate reputation.
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1 min read
Reputation management strategy after a problem occurs Research shows that, on average, Americans tell 16 people about a bad service experience. Reputation tragedies can range from negative reviews online to full-blown global media crises. While a media crisis may seem a bigger problem, bad reviews that happen over a longer period of time can be […]
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1 min read
When a brand wants to improve its online reviews and ratings, the right strategy will make all the difference. Some strategies are slow, others faster. Some work, others get you banned. Online reviews are an excellent resource for consumers and businesses as they go about their buying decisions. Word of mouth has always been a key […]
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1 min read
What is a Reverse Wikipedia Strategy? The Reverse Wikipedia Strategy is a framework to improve a brand’s online content by imagining what an ideal Wikipedia page may look like in a year or more. Within a family of strategies used by Reputation X, it’s an exercise for strategists and content creators to think about the best […]
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6 min read
If you are a citizen of the EU, Right to Be Forgotten might help you clean up your past. If you are a US citizen, it won’t help. If you live in the European Union or Argentina, you can use Right to Be Forgotten. In 2013, the European Court of Justice began to consider the […]
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1 min read
In a perfect world, removing your information from search results would be as easy as dropping a file in a cyber trash can. Unfortunately, the internet is a precarious place, and anything that goes “live” has the potential to spread to other sites and social media profiles. Here is a diagram that explains, step by […]
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12 min read
Strategies to remove negative search results Just about every company has something it’d like to remove from the Internet. What if you could make it happen?Removing negative content is not a quick and easy task, but it’s almost always worth trying (so long as the attempt to remove it doesn’t make things worse). Research shows […]
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1 min read
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