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Tag: Reputation Management

Repair

Branded vs Non-Branded Content: What is the Difference?

Differences: branded vs. non Branded Branded online content refers to digital content created and published by a company or brand (or a representative of the brand) to promote the brand’s products or services. Branded content is often explicitly connected to a brand or product through branding elements or the content’s subject matter, which may be […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Greenwashing In Business: Reasons, Statistics, Identification and More

Greenwashing is a deceptive marketing strategy used by businesses to create the perception that their products, aims, and policies are environmentally friendly. It involves the use of green PR and green marketing to persuade the public that a company is committed to sustainability, even when it may not be the case. Companies engage in greenwashing […]

Kent Campbell Kent Campbell · · 1 min read
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Why a Negative Search Result Suddenly Rises and Then Stays Put

Have you ever wondered why certain search results rise in Google search results while others don’t? What factors influence the ranking of a webpage on Google? In this comprehensive guide, we will explore the key elements contributing to the rise of search results and shed light on the complex world of search engine optimization (SEO). […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Six Steps to Create a Strong PR Crisis Management Strategy

A PR crisis can be your business’s worst nightmare. It can break or even kill your business, and it might take years to recover from the effects. A recent Deloitte study shows that 30% of companies that have been through a PR crisis recovered after a year. However, 16% of the respondents stated that it took […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Google Reviews: How to Handle a Negative Review for Your Business

Every business thrives on interpretation. Companies with positive reputations get lots of business, retain customers for years, and enjoy other benefits. However, businesses with negative reputations – earned or otherwise – have a hard time surviving, let alone thriving, in the competitive marketplace. This article discusses how to remove negative Google reviews, how to manage […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Social Media: Pros and Cons for Small Business

Social media offers small businesses powerful tools for lead generation and brand awareness, but it also brings reputation risks and demands constant attention. Weigh the real pros and cons before building your strategy.

Kent Campbell Kent Campbell · · 5 min read

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