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Tag: Reputation Management

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The Ultimate Guide to Corporate and Executive Reputation

Managing reputation, both individually as a leader and as a corporation, isn’t just about avoiding negative headlines. It’s also about proactively shaping the narrative around who you are, what you stand for, and what you’re working toward. This isn’t just “image”—it’s about trust. Employees, investors, customers—all stakeholders—rely on your credibility and consistency. But we get […]

Kent Campbell Kent Campbell · · 7 min read
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Strategies to Boost Investor Confidence and Public Trust

Investor confidence is heavily shaped by how stakeholders evaluate corporate signals, not just by financial performance. Recent research highlights that corporate reputation is best understood from the stakeholder-as-evaluator perspective. TL;DR Now that we’ve set the stage, let’s explore each of these principles in greater detail. Identifying Key Factors Affecting Investor Confidence and Public Trust Understanding […]

Kent Campbell Kent Campbell · · 5 min read
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Strategies for Managing Board-Level Reputation

We’ve all been there—your board just made a big decision. Maybe it’s appointing a new CEO or announcing a major business shift. Suddenly, investors are second-guessing the details, your employees are debating it over Slack, and the media is dissecting every line in the announcement. The conversation rapidly moves beyond what your board decided to […]

Kent Campbell Kent Campbell · · 7 min read
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How to Change People Also Search For Results (PASF)

Sometimes it is helpful to change the People Also Search For area of a Google search. While People Also Search For is algorithmic, and doesn’t respond strongly to SEO tactics, it can often be changed by creating stronger associations between entities. One way to do that is by associating entities, like people, in Wikidata. Step […]

Kent Campbell Kent Campbell · · 4 min read
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Owned Media for Improved Brand Messaging Control

Introduction Owned media is one of three types of media that include owned, paid and earned media. It includes company-owned channels such as websites, blogs, email newsletters, and social media platforms. These channels allow businesses to control their messaging, build strong relationships with their audiences, and stand out from competitors. In this article, we’ll take […]

Kent Campbell Kent Campbell · · 5 min read
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Building and Managing a Positive Social Media Presence

Since over 75% of people use platforms like Facebook, Instagram, and Twitter to research companies before purchasing, establishing a positive and consistent social media presence is no longer optional – it’s a requirement for business success. Social media has a direct impact on your reputation. Failing to utilize social media properly means missing out on […]

Kent Campbell Kent Campbell · · 1 min read
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Generative Engine Optimization (GEO) and Reputation

The main tactic setting GEO apart from traditional SEO is that with GEO, key activities focus more on citation optimization, quotations, and statistics. In our own studies, locating and editing source information, when possible, is also helpful. Meanwhile, with SEO, optimization normally occurs through link building and on-page optimization. Key Insight: We find that including […]

Kent Campbell Kent Campbell · · 6 min read
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Link Building for SEO Reputation Campaigns Explained

Understanding the importance of links for SEO reputation management is crucial for achieving high search engine rankings for positive online content you want to promote. Links are the backbone of Google SEO, connecting web pages and guiding users from one site to another. But beyond their navigational function, links play a significant role in search […]

Kent Campbell Kent Campbell · · 1 min read

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