How-To Guide

How to Delete Something from the Internet Permanently

From Google removal requests to contacting publishers directly, here are the most effective steps you can take to reclaim control of your online presence.

Anyone looking to remove personal information or damaging content from Google search results and protect their online reputation.
  • Use Google's 'Results About You' tool to request removal of personal contact details from search results.
  • Contact the content author directly first — offering incentives can increase the chance of removal.
  • If the author refuses, escalate to the publisher and request a NOINDEX tag or full page removal.
  • Submit a formal Google removal request for content that violates their policies, such as explicit or harmful material.
  • Create and promote positive content to push unwanted results further down in search rankings.
TL;DR

Completely deleting content from the internet is difficult, but there are eight practical methods to remove or suppress unwanted information from Google search results. These range from using Google's built-in tools and submitting legal removal requests to contacting authors and publishers directly. With persistence and the right approach, you can regain meaningful control over what appears when people search your name.

How to Delete Something from the Internet Permanently 8 steps
  1. 1

    Use Google's Results About You tool

    Navigate to Google's 'Results About You' feature to manage personal information appearing in search results. If you find contact details like your email, phone number, or home address in a result, select 'Remove result' from the menu icon next to it. For more complex cases involving illegal content or non-contact personal information, submit a detailed removal request form. Google typically reviews requests within a few days.

  2. 2

    Ask the content author to delete it

    Reach out directly to the person who wrote or published the content and request its removal. Research what motivates the author before making contact, as personalized approaches tend to be more effective. Incentives such as charitable donations, direct payment, or presenting proof of innocence can sometimes persuade an author to take content down.

  3. 3

    Request removal from the website publisher

    If the author refuses to act, escalate your request to the website's publisher or owner. Use Whois lookup tools or the site's contact page to identify the right person to approach. Frame your request professionally and explain clearly why the content should be removed.

  4. 4

    Ask the author to modify the content

    If full removal is not possible, request that the author edit the content to remove specific keywords or phrases tied to your name. Reducing the presence of identifying search terms can lower the page's visibility in search results. This partial solution is often easier to negotiate than complete deletion.

  5. 5

    Make the page invisible to Google

    Ask the publisher to add a NOINDEX meta tag to the page's HTML code, which instructs Google to stop indexing that page. This removes the page from Google search results while leaving the content accessible on the website itself. This is a practical middle-ground solution when a publisher is unwilling to fully delete content.

  6. 6

    Submit a Google legal removal request

    For content that violates Google's policies — such as identity theft, financial harm, or explicit imagery — submit a formal legal removal request directly to Google. Google provides specific request forms depending on the type of policy violation involved. Approval is not guaranteed, but qualifying content can be delisted from search results.

  7. 7

    Suppress negative content with positive material

    Create and actively promote positive content about yourself or your brand to push unfavorable results further down in search rankings. Publishing blog posts, press releases, social media profiles, and authoritative web pages can help displace negative content over time. This strategy improves your overall online reputation even when direct removal is not achievable.

  8. 8

    Request removal of negative reviews

    If a negative review violates the review platform's terms of service, submit a formal removal request to that platform. Document how the review breaches specific policy guidelines to strengthen your case. Be prepared for the process to take time, as review sites typically conduct their own investigations before taking action.

The internet never forgets.

Once something is posted online, it can be challenging to remove it completely. This is especially true for personal information you may regret publicly sharing.

In this article, we’ll explore some methods for trying to delete your personal information from the internet, specifically from search engine results.

While not foolproof, there are steps you can take to make certain content less visible and accessible.

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We’ll cover how to remove your name and personal details from Google search results, as well as requesting content removal from source websites.

Specifically, we’ll discuss:

  • Using Google’s removal policies to submit takedown requests for search results that expose your personal information
  • Contacting websites directly and requesting they remove pages or content related to you
  • Taking advantage of your “right to be forgotten” within the European Union
    Best practices for trying to limit your online footprint and exposure moving forward

While deleting something from the internet is challenging, this article will provide actionable tips that may help. With persistence and the right approach, you may be able to regain some control over your name and reputation online.

Eight Ways to Remove Google Results

How do you get something removed from a Google search? There are eight ways that do not involve a defamation lawsuit.

There are eight ways to remove content from search results:

  1. Results about you
  2. Ask people to delete their content
  3. Remove content at the publisher level
  4. Ask people to change their content
  5. Make a page invisible to Google
  6. Google removal request
  7. Suppress visibility
  8. Removing negative reviews

1. Use Results About You

The first place to go to remove content from Google search for personal information is Google’s “Results About You” feature. It is a tool for managing personal information that appears in search results.

Results About You works like this: If you find your contact details, like your email, phone number, or home address, in a search result, select “Remove result” from the menu icon next to the result.

results_abot_you

A detailed removal request form can be submitted for personal information that doesn’t include contact details or for illegal information like copyright infringement. Google will then review your request to make sure it complies with their policies. The process usually takes a few days.

Of course, removing a result from Google Search doesn’t completely delete it from the internet. Just because something has disappeared from Google results doesn’t mean it isn’t still accessible on the original website. 

Read on for cases where the content that needs to be removed isn’t personal information.

2. Ask the Author to Delete It

First, the bad news. In our 15+ years of experience, we’ve found that a Webmaster will often not remove online content because, well, they posted it themselves. Perhaps it’s just human pride.

However, sometimes they will remove it. Either way, it’s worth asking. It often comes down to understanding what motivates them.

Use incentives to have content removed

We’ve made some interesting offers to our clients to get them to remove online content. Here are some examples:

  • We’ve anonymously donated to charities.
  • We’ve provided direct payment to the author.
  • We’ve paid the site owner to take something down.
  • We’ve shown them the error of their ways. For example, someone accused but found not guilty can sometimes have proof of innocence, and reputable publishers may take it down.

People are motivated by many things. You might be surprised by what works.

Customize your approach to asking for content removal

Every author who may have published something negative online is different. Conducting some research can go a long way in finding out what motivates someone and what is most likely to convince them to consider your request.

Note: It’s usually easier to work with individuals rather than companies – companies have lawyers, and lawyers are often conservative in their removal request views.

Now that you’ve thought about it – if you feel contacting the author to get online content deleted is the right approach, here are a few ways to persuade people to take down a blog post, article, video, or other online content.

Motivating someone to act

  1. Appeal to their altruistic side: “You had every right to post that review. I hope I’ve made it right. At this point, the post is really damaging my business – would you mind removing or updating it?”
  2. Try the charity angle: “I see you support the local little league. I know removing the post you wrote might take some of your valuable time. I’d be happy to donate to the _____________ little league in your name or anonymously as a thank you for taking it down.”
  3. Take the capitalist route: “I’d like to sponsor the page you wrote about our business. We’ll request a few modifications, and you’ll be well compensated for your time.” Note: Modifications may mean removing the business’s name, adding a special meta tag to make Google ignore the page (noindex), or removing the page altogether.

Note: Asking someone to remove content can have downsides

Reputation X works with attorneys who have made the sometimes huge error of sending a legal demand letter to a webmaster only to have the information added to the original page. Then, people comment on the newly refreshed content. Google often responds by making negative content rise in search results.

Email is convenient, but voices communicate better

A phone call is usually a better method of communicating with someone for the following reasons:

  1. It’s better the request comes from a human rather than an email. The human voice can communicate emotion far more nuancedly than written methods. If you have a true story of how the post is affecting you, a phone call is the way to go – if you can.
  2. Here’s another reason to use a phone call if you can: A voice conversation can’t be copied and pasted onto the internet directly. If a person wants to do you harm, the last thing you want to do is give them an easy way to copy and paste your plea onto the internet.

Free email templates to request removal

Here is a link to various templates to ask an author, editor, or Webmaster to eliminate content. They range from empathetic to strongly worded. Edit them as you see fit. You can find the content removal email templates here

Why search results rise in search results when refreshed 

Search engines like fresh content because it is seen as more relevant and timely. This is true for all online content, but the impact of freshness depends on the type of content it is. The news content must be very fresh – it’s news, after all – and, by its nature, has a limited shelf life. Blog content is less so, but it’s still important. If you want to learn more about the algorithm,

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