Tag
Reputation Management
106 articles
Online Brand Touch Points and Their Impact on Search Results
Brand touch points are like digital fingerprints; they tell a story. What are brand touch points and how do they affect business? Whether you realize it or not, your brand’s customer touch points are working to help, or hurt, your organization’s reputation with consumers. If a potential customer sees brand-related content and it piques their interest, […]
How Search Engine Reputation Management is Different Than SEO
Online Reputation Management (ORM) and SEO (Search Engine Optimization) are both crucial for maintaining a strong online presence, but they serve distinct purposes. SEO is a stand-alone practice that usually manages organic search results for a single website. ORM manages multiple websites, profiles, databases, wikis, review platforms, images, and much more. Understanding the core distinctions […]
Where to Guest Post Now: a Growing List
For reputation repair campaigns we employ guest blogs to support our clients by helping to promote ideas and build links. The list below is a small subset of those that accept guest contributions. So, enjoy this growing list of sites that we’re pretty sure to accept guest blogger articles. The sites in the list below […]
Why Is The News So Negative? Negativity Biases, Media Bias, and More.
Imagine that you saw two news articles. The first headline said “The weather is beautiful today!” while the second proclaimed that a dark storm was headed your way. Which would you click on?
How to Remove Negative Content From Google Search Results
Summary Here are some options to remove negative content from Google search results:
Removing Online Defamation – Slander – Libel
Web reputations are fragile things. Sometimes it’s necessary to leverage various legal strategies to support or attack a particular position. To remove defamation, which in it written form is libel, these important laws should be top of mind. The law is often open to interpretation. Some of the body of online reputation-related law fits the […]
Easy Ways to Improve Online Reputation Related Content
You’ve written great content, now what do you do? Just post it and pray for traffic? That’s not good enough. Instead, schedule multiple social postings and then syndicate your content. Here is how to promote content in two ‘sort of easy’ steps.
What Is the Streisand Effect?
Summary of the Streisand Effect Sometimes online reputation management clients make things hard on themselves inadvertently by complaining publicly about something that, initially, isn’t getting much publicity. The act of complaining creates a cycle where the negative they so badly wanted to hide becomes a huge problem that it otherwise would not have because of […]
Restaurant Reputation Management: the Challenges Franchises Face
Fast food restaurants occupy a special place in the dining ecosystem – at least when there isn’t a pandemic happening. Restaurants get blamed if a waitress is having a bad day and lets some of her mood slip in front of guests. Problems come either at the regional level as in the case of Chipotles […]
What Is a Guest Post? A Guide to Help Marketers
Summary What’s a guest post? What is a guest post? How is it different than a regular blog post? A Guest Post is an article written and posted on someone else’s blog. When you write something on your own blog, it’s just a “post,” but on someone else’s blog, the writer is a ‘guest’. Guest […]
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