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Tag: Reputation Protection

Repair

How to Protect Your Online Reputation

There are several things you can do to prevent damage to your online reputation: Think before you post: Think carefully about content before you post on social media or other online platforms. Avoid posting inappropriate or offensive material, as it could reflect poorly on your reputation. Protect your personal information: Be careful about what personal […]

Kent Campbell Kent Campbell · · 1 min read
Repair

What Factors Influence Online Reputation?

Corporate reputation is formed by various factors that shift public opinion over time. These factors include: Search engine results News coverage Social media posts Reviews Wikipedia Other public comments Reputation work is essential whether you are currently in good standing or have suffered a blow. Irrespective of the activity that may have led to poor […]

Kent Campbell Kent Campbell · · 1 min read
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What Is Online Identity Management? Definition and Overview

Online identity management is part of many online reputation management campaigns. It is comprised of a collection of techniques used to create, promote, and protect the way a person or company is portrayed on the internet. Online identity management (OIM) often works as part of a branding or reputation management campaign to improve the quality […]

Kent Campbell Kent Campbell · · 1 min read
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The Differences Between PR, ORM, PPC, and SEO

ORM, PR, and SEO — what are all of these acronyms for? Let’s break them down, and then delve deeper into how they all fit together. PR, SEO, and ORM are all specialized disciplines of online marketing.

Kent Campbell Kent Campbell · · 1 min read
Repair

What Is the Streisand Effect?

Summary of the Streisand Effect Sometimes online reputation management clients make things hard on themselves inadvertently by complaining publicly about something that, initially, isn’t getting much publicity. The act of complaining creates a cycle where the negative they so badly wanted to hide becomes a huge problem that it otherwise would not have because of […]

Kent Campbell Kent Campbell · · 1 min read
Repair

A White Label Reputation Mangement Case Study

Our client is a global PR firm with clients in the US, Europe and Middle East. Over the years we have been tasked with a number of interesting projects ranging from helping politicians succeed to boosting search results in Thai and improving search results to enhance hiring. This case study examines a project to clean up […]

Kent Campbell Kent Campbell · · 1 min read

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