Tag
Reputation Protection
27 articles
What Is Digital PR? Public Relations in the New Digital Environment
Digital PR (public relations) leverages online media and builds relationships with online journalists, bloggers, and influencers in order to amplify online brand messaging. The internet has never been lacking buzzwords. A recent rise of interest in digital PR has critics, fans, and link-selling conmen struggling to agree on what “digital PR” really means. As you […]
How to Identify Someone Who Is Attacking You Online
Discover proven techniques for identifying anonymous online attackers, from reverse email lookups and IP tracing to legal discovery tools. This step-by-step guide helps you unmask defamers and take action to protect your reputation.
Can Your Reputation Be Insured?
Highlights Your company’s reputation is arguably its most valuable asset. 63% of your market value is attributed to your corporate reputation. The Internet and social media have made reputation insurance more vital than ever. Reputation insurance policies can be purchased individually or integrated into existing company insurance policies. Stand-alone corporate reputation insurance policies are designed […]
The Reverse Wikipedia Strategy of Reputation Management Strategy
What is a Reverse Wikipedia Strategy? The Reverse Wikipedia Strategy is a framework to improve a brand’s online content by imagining what an ideal Wikipedia page may look like in a year or more. Within a family of strategies used by Reputation X, it’s an exercise for strategists and content creators to think about the best […]
What Is Right to Be Forgotten? US, EU and Beyond
If you are a citizen of the EU, Right to Be Forgotten might help you clean up your past. If you are a US citizen, it won’t help. If you live in the European Union or Argentina, you can use Right to Be Forgotten. In 2013, the European Court of Justice began to consider the […]
How to Remove Personal Information from Search Results
In a perfect world, removing your information from search results would be as easy as dropping a file in a cyber trash can. Unfortunately, the internet is a precarious place, and anything that goes “live” has the potential to spread to other sites and social media profiles. Here is a diagram that explains, step by […]
How to Remove Pages From Google for Copyright Infringement
What is the Digital Millennium Copyright Act? Passed in 1998, the Digital Millennium Copyright Act (DMCA) is a federal law designed to protect copyright holders from online theft resulting from the distribution or reproduction of their works without permission. The DMCA covers not only images, but music, movies, writing, and any intellectual property that is copyrighted. Copyright […]
Defamation of Character Explained
I. Introduction: What is Defamation? Imagine you are a talented graphic designer, proud of the career you have built over a decade. You part ways with a client on amicable terms, or so you thought. A few weeks later, you discover this former client has been telling other potential clients in your small industry that […]
How to Push Negative Search Results Down in SERPs
In reputation management, you can repair an online reputation by deleting online content, de-indexing it from search engines, or pushing it down in search results where it is seldom seen. The second approach is called “suppression”. This article details how to push down negative search results. Removing, Deindexing, or Burying Negative Search Results If online […]
The Difference Between Proactive and Reactive Reputation Management
The best reputation management strategies are proactive. In other words, if you aren’t actively managing your brand’s reputation, you are already behind. Reputation problems can quickly turn your brand’s story into one of horror. Even the best brands are just one rogue tweet or scathing review away from crisis. Creating a proactive reputation management strategy […]
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