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Tag: Reputation Protection

Repair

Top Online Sentiment Monitoring Platforms

Online sentiment analysis monitoring is an essential strategy for brands aiming to understand their audience’s perceptions towards their brand. By analyzing online conversations, brands gain valuable insights and identify trends. This helps them make data-driven decisions to improve marketing, customer service, and product development. This article will present the top online sentiment monitoring platforms.

Kent Campbell Kent Campbell · · 1 min read
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Types of Proactive Marketing Content to Strengthen Your Brand Before a Crisis

A business crisis will happen. When it does, you will want a strong digital wall of positive online content. This article will show you how to do that. Search engines now come in two basic types: Traditional Google-style blue links and AI-generated results like AI Overviews and Perplexity. Both formats rely on content relative to […]

Kent Campbell Kent Campbell · · 6 min read
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Verifying Online Identity ? Proving You?re Who You Say You Are

In the technology world, there’s a saying: no one knows you’re a dog on the Internet.We use this saying in security to make the point that the Internet has a high degree of anonymity. While the question of whether that level of anonymity is good or bad is for another discussion, another aspect is important […]

Ann Smarty Ann Smarty · · 1 min read
Repair

Six Steps to Create a Strong PR Crisis Management Strategy

A PR crisis can be your business’s worst nightmare. It can break or even kill your business, and it might take years to recover from the effects. A recent Deloitte study shows that 30% of companies that have been through a PR crisis recovered after a year. However, 16% of the respondents stated that it took […]

Kent Campbell Kent Campbell · · 1 min read
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Content Plagiarism: How It Affects Your SEO and Tactics to Avoid It

One of the quickest ways to sink your SEO efforts is to plagiarize content. While it may be tempting to copy and paste bits and pieces of articles you found on the internet, it is not worth it in the long run.  Understanding content marketing is more important than ever. Everybody is creating content, and […]

Kent Campbell Kent Campbell · · 1 min read
Wikipedia

Absolutely Fascinating Wikipedia Terms – Sock Puppets , Meat Puppets, Etc.

Key insights Wikipedia has its own culture. Knowing the jargon will help you navigate the online encyclopedia.  There are terms in different categories: about users, policies, creating content, and references.   It’s hard to overestimate the power of Wikipedia. While some other websites could have a bigger effect on your company’s reputation or SEO, few of […]

Kent Campbell Kent Campbell · · 1 min read

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