Wikipedia and Sentiment Management for a Multibillion-Dollar Company
A multibillion-dollar company faced activist-driven negative Wikipedia coverage and 60% negative sentiment threatening brand trust.
Read Case StudyPaired reputation and Wikipedia work for an accredited-investor platform, carrying the corrections through to the Knowledge Panel and to what AI assistants told prospective investors.
An alternative-investment platform for accredited investors was dealing with two connected problems: general search results skewed toward complaint sites and old news coverage of a since-resolved regulatory matter, and its Wikipedia article compounded the problem by presenting that matter without the resolution or context. For a platform whose whole pitch depends on investor trust, a prospective investor searching the company - or asking an AI assistant whether the platform was trustworthy - was getting a one-sided, outdated picture. The two problems needed to be solved together: search-result work alone would not fix what Wikipedia said, and Wikipedia work alone would not address the surrounding search landscape feeding the same narrative into AI assistant answers.
Paired reputation and Wikipedia work for an accredited-investor platform, carrying the corrections through to the Knowledge Panel and to what AI assistants told prospective investors.
Read the article against Wikipedia's sourcing and notability standards, then rewrote the founding, leadership and regulatory-history sections from independent reporting so the resolved matter appeared with its resolution attached.
Passed the sourced corrections to Reputation X's independent editor network, who judged the route themselves — a direct edit, a Talk-page proposal, or advance notice to editors already watching the page.
Traced which panel fields came from the article and which from linked Wikidata items, then filed corrections through both so the panel stopped contradicting the rewritten page.
Put the questions an investor would actually ask to ChatGPT, Gemini, Perplexity and AI Overviews on a repeating schedule, watching for answers still leaning on the superseded account.
Ran reputation work alongside the article so the results surrounding it told the same current story, rather than leaving a corrected page marooned in stale coverage.
Engagement milestones are listed below.
Audit closed. Priority inaccuracies ranked across the article, the panel and assistant answers.
First sourced edits went to volunteer editors; panel and Wikidata corrections filed in parallel.
Rewritten sections holding. Panel now aligned across databases, Wikidata and the article.
Most assistant answers had picked up the corrections within twelve weeks of the approved edits; monitoring continues.
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