Kent Campbell

Managing Director, Reputation X

Kent Campbell is Managing Director at Reputation X and a longtime digital strategist specializing in online reputation management, search visibility, Wikipedia-related research, and brand perception online.

  • Managing Director, Reputation X
  • 20+ years in digital strategy and online visibility
  • Expert witness in online reputation matters
Kent Campbell

Biography

Kent Campbell is Managing Director at Reputation X and a digital strategist focused on online reputation management, search visibility, and the way information influences public perception online. He has spent more than two decades working across digital marketing, user experience, content strategy, and online brand development, with a particular emphasis on helping organizations and individuals understand and improve how they are represented in search results and across the web. He is the author of more than 300 articles on Wikipedia editing and online reputation management.

At Reputation X, Campbell leads a global team working across reputation management, corporate reputation marketing, online brand building, technical public relations, review management, web development, and marketing automation integration. His work includes helping organizations improve online visibility through SEO, content strategy, public relations, review management, social media marketing, and negotiation. His experience also includes projects involving defamation solutions, online review improvement, Google Knowledge Panel enhancement, search engine marketing, and Wikipedia editing.

Earlier in his career, Campbell was part of the founding leadership behind one of the companies that merged to form Rare Medium, a NASDAQ-listed digital firm. In that role, he led international user experience teams including information architects, behavior researchers, interface designers, and software developers, and helped build web-based platforms for Fortune 2000 companies.

Before Rare Medium, Campbell founded and led Evit Caretni Interactive, a 30-person web development company with offices in Santa Monica, California and Mumbai, India. That firm developed online shopping systems and digital platforms during the early growth of the commercial web.

Across his career, Campbell has developed expertise in reputation management, corporate reputation marketing, online brand building, technical public relations, review management, SEO, content marketing, social media marketing, Google Knowledge Panel improvement, SEM, and Wikipedia editing. His perspective combines early internet-era product and UX experience with later specialization in search visibility and digital reputation strategy.

Campbell has also contributed to public discussion around online information systems. In 2023, he appeared on the Brookings Institution TechTank podcast, “How Wikipedia works,” where he discussed Wikipedia’s editorial systems, references, talk pages, and historical editing patterns in the context of information quality and online knowledge production.

Areas of Expertise

Online Reputation Management Corporate Reputation Strategy AI Search Engine Optimization Wikipedia Editing Reputation Marketing Digital Public Relations Online Brand Building Search Visibility Google Knowledge Panels Reputation Risk and Defamation Response

Professional Experience

Managing Director

2010–Present

Reputation X

Leads a global team in reputation management, corporate reputation marketing, online brand building, technical public relations, review management, web development, and marketing automation integration.

Vice President, Corporate Marketing

2001–2010

Internet Reputation Management

Designed and implemented corporate reputation marketing strategies for companies and executives.

Founder / Vice President, User Experience

Rare Medium (NASDAQ)

Led international UX teams and helped build web-based platforms for Fortune 2000 companies.

Founder / President

Evit Caretni Interactive

Founded and led a 30-person web development firm with offices in Santa Monica and Mumbai.

Media & Public Commentary

Brookings Institution TechTank Podcast: How Wikipedia works March 27, 2023

Expert Witness Experience

Kent Campbell has served as an expert witness in matters involving online reputation, internet visibility, and related digital issues, including:

Education

BA, Interactive Design

Art Center College of Design

Community Leadership

Campbell has held leadership roles in Rotary, including Past President of Rotary Club of Ventura South and President of Rotary Club of Mill Valley. He is a frequent speaker on media manipulation and fake news. His charitable efforts have included polio eradication work in Nigeria, diabetes prevention initiatives in Cameroon, water access work in the Philippines, and fundraising to support greenhouse construction for Quechua-speaking families in the Andes.

Articles by Kent Campbell

Image of fake russian history
AI Search

How Accurate Is Wikipedia? What a Decade-Long Hoax Reveals

Wikipedia is cited by AI systems, referenced in courtrooms, and consulted by hundreds of millions of people every day. A decade-long fabrication on Chinese Wikipedia reveals the structural vulnerabilities that put every organization’s reputation at risk — and why those risks are larger than ever now that AI treats Wikipedia as a primary reference.

Kent Campbell Kent Campbell · · 10 min read
Repair

2026 Guide: The Fastest Ways to Remove Google Search Results: Ranked

When negative information appears in Google search results, it can be damaging to your image. But is there a way to remove this information from search results? Absolutely. This guide provides time-efficient methods, as well as access to free templates, to effectively remove personal Google search results, delete negative or misleading content from Google, and […]

Kent Campbell Kent Campbell · · 9 min read
Repair

Sources Google Knowledge Panel Relies on Today

Google knowledge panels now pull information from many more sources than just Wikipedia. Your brand can get what’s basically a Google-backed seal of approval right on the search results pages. A Knowledge Panel can boost how potential customers see your business by a lot.  Things have changed. Google knowledge panels no longer rely only on […]

Kent Campbell Kent Campbell · · 9 min read
Improve

The Ultimate Guide to Corporate and Executive Reputation

Managing reputation, both individually as a leader and as a corporation, isn’t just about avoiding negative headlines. It’s also about proactively shaping the narrative around who you are, what you stand for, and what you’re working toward. This isn’t just “image”—it’s about trust. Employees, investors, customers—all stakeholders—rely on your credibility and consistency. But we get […]

Kent Campbell Kent Campbell · · 7 min read
Improve

Master Google Knowledge Panel Management: The Definitive Guide

Ever googled your name or your company’s name and found that little box on the right-hand side of the search results? You know, the one with your logo, a brief description, maybe some key facts. It’s called a Google Knowledge Panel, and while it looks like something Google magically creates, it’s actually not as “set-it-and-forget-it” […]

Kent Campbell Kent Campbell · · 19 min read
Improve

Strategies to Boost Investor Confidence and Public Trust

Investor confidence is heavily shaped by how stakeholders evaluate corporate signals, not just by financial performance. Recent research highlights that corporate reputation is best understood from the stakeholder-as-evaluator perspective. TL;DR Now that we’ve set the stage, let’s explore each of these principles in greater detail. Identifying Key Factors Affecting Investor Confidence and Public Trust Understanding […]

Kent Campbell Kent Campbell · · 5 min read
Improve

Strategies for Managing Board-Level Reputation

We’ve all been there—your board just made a big decision. Maybe it’s appointing a new CEO or announcing a major business shift. Suddenly, investors are second-guessing the details, your employees are debating it over Slack, and the media is dissecting every line in the announcement. The conversation rapidly moves beyond what your board decided to […]

Kent Campbell Kent Campbell · · 7 min read
Improve

How to Update Your Google Knowledge Panel Information

Introduction to Google Knowledge Panels Google Knowledge Panels operate as your digital business card in search results by delivering authoritative information directly to your audience. Google presents a summary of your identity and brand through the Knowledge Panel which appears as a desktop right-side panel and mobile top panel. Our experience shows that managing your […]

Kent Campbell Kent Campbell · · 8 min read
Improve

Knowledge Graph vs. Knowledge Panel: Key Differences Explained

The Knowledge Graph and Knowledge Panel are two distinct yet related things. You’ve probably Googled something and noticed a neatly packaged box of information right in the search results—a handy summary of a celebrity, company, or historical event. It feels like Google anticipated exactly what you wanted to know. What’s not so obvious is that […]

Kent Campbell Kent Campbell · · 7 min read

External Profiles

LinkedIn X Muck Rack

Editorial Disclosure

Kent Campbell writes about online reputation management, search visibility, Wikipedia-related topics, review systems, and digital brand perception. Articles reflect professional expertise and are reviewed for accuracy before publication.

This profile was last updated March 2026.

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