A person or company’s reputation is based on information (of some kind or another). And every reputation is perceived by people (of some kind or another). Put information and perception together, and you have a reputation.
·
·
1 min read
Your company has fallen from grace. Maybe your CEO was arrested for fraud. Maybe E. coli was found in your food, making your restaurant customers sick. Or maybe you’ve just made some ill-advised business decisions over time, and it’s finally caught up with you. A reputation crisis can happen unexpectedly and be difficult to overcome, […]
·
·
12 min read
Today, it’s easier than ever before to spark misinformation, watch it spread, and then witness it take down corporations, crush reputations, and topple political figures. A brief glance at the news tells you all you need to know. Fake news is powerful enough to shake technology juggernauts, crush world-famous personalities, and wipe entire businesses right […]
·
·
1 min read
Learn the six most common reputation catastrophes and actionable steps to prevent them from destroying your brand.
·
·
1 min read
Here’s the deal. The media thinks your CEO screwed up. According to rumors, she siphoned the company’s quarterly earnings into a private yacht spending spree. The truth? Your CEO is innocent. But what does the media care about truth? They’re hanging onto the rumors like a toddler clutching a Snickers bar. The Internet’s news minions […]
·
·
1 min read
We are often asked to remove Google reviews. Here is the advice we give our clients about removing Google reviews that might be problematic. We’ll also discuss options you can take when a review on Google cannot be removed. Negative Google reviews are the plight of modern business. 91% of consumers between the ages of […]
·
·
1 min read
Many businesses focus on SEO, social media and content to build their online presence. One way to accelerate your online growth is to focus on growing your brand through citations and mentions. Both Google and Bing have indicated that they can track brand mentions and that they matter for search engine rankings. Duane Forrester, a former […]
·
·
1 min read
Every year, take time to take stock of your online reputation and make adjustments to your reputation management campaign. Implementing an effective online reputation management strategy takes consistency and vigilance, but it can help strengthen customer trust, improve sales, and even save your company from public relations crises. Since your brand’s online presence can make […]
·
·
1 min read
With 91% of people trusting online reviews as much as personal recommendations but 20% of reviews being fake, learn how to spot manipulation and protect your business reputation.
·
·
9 min read
The ‘Siri Challenge’: Try It Right Now Pick up your phone. Ask Siri, Alexa, or Google Assistant: “Who is the best [your industry] company?” Notice something? You didn’t get a list. You got one answer. Welcome to the Single Answer Economy—where the old rules of SEO are being rewritten in real time. For two decades, […]
·
·
9 min read
Talk to a strategist today and discover what is possible for your online presence.
Get Your Free Reputation Analysis