If you make or edit online content, you are a content creator. As a content creator, you’ll need to strike that balance between SEO (search engine optimization) and a positive user experience. Remember that you’re creating content for both the humans reading your page and the robots ranking it for Google. 93% of global traffic […]
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1 min read
Building a positive online reputation should be every business owner’s top priority – right from the beginning. With over 90% of consumers consulting reviews and online commentary before engaging with a new business, your online presence will make or break your ability to attract customers. Every month, approximately 543,000 new businesses open up. 70% of new […]
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1 min read
Websites that are “authoritative” in their space rank much better. Google pays more attention to authoritative sites and pages. But how does a website become “authoritative”? Leverage different kinds of media to accomplish your goals.
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1 min read
Why do some web pages show up “above” the first search result, and just below any paid (PPC) results? This is called a Featured Snippet, or “position zero” in the SEO field, and it’s one of the ways Google positions for SEO are counted. It’s important because as voice search becomes more common, Google uses […]
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A curated list of the best free and paid resources to learn SEO, from Google’s own tools to industry-leading blogs and courses. Whether you’re a beginner or looking to sharpen your skills, these 10 resources will help you master search engine optimization.
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10 min read
ORM, PR, and SEO — what are all of these acronyms for? Let’s break them down, and then delve deeper into how they all fit together. PR, SEO, and ORM are all specialized disciplines of online marketing.
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1 min read
Online Reputation Management (ORM) and SEO (Search Engine Optimization) are both crucial for maintaining a strong online presence, but they serve distinct purposes. SEO is a stand-alone practice that usually manages organic search results for a single website. ORM manages multiple websites, profiles, databases, wikis, review platforms, images, and much more. Understanding the core distinctions […]
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You’ve written great content, now what do you do? Just post it and pray for traffic? That’s not good enough. Instead, schedule multiple social postings and then syndicate your content. Here is how to promote content in two ‘sort of easy’ steps.
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Content marketing can be hard. This content marketing plan should make it easier for you. This simple content marketing plan represents a fictitious small company or individual that already has basic online reputation web properties like Facebook, LinkedIn, etc. in place. This plan uses relevant, organic search results as a basis for an online reputation content […]
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1 min read
At Reputation X, we often need to optimize images to rank higher and more visibly in our client’s search results. This is how we do it. Sometimes, the wrong image is shown in Google Knowledge Graph. This may happen because Google is confused about who the pictures should be of, or it may even have […]
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1 min read
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