Think about the last time you bought something online. How did you decide what to buy? You probably searched for whatever you wanted and read a few reviews. Maybe you found a negative review and that was your cue to move on to the next option.
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TLDR No time to read this? Here is a synopsis: Using these nine methods, you can enhance content ranking without traditional SEO. Publish on topically relevant, high-authority websites and use strong, branded titles and headlines. Optimize the first paragraph and descriptions to engage readers. Aim for longer articles and use bullet points for readability. Incorporate […]
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Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation capital, and it all boils down to one word: trust. How much do people trust your business? The more trust there is in your business, the greater its reputation capital. Your reputation allows you to […]
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9 min read
Most companies only optimize their own site. But optimization of all top branded content can work wonders. When marketers perform search engine optimization (SEO), they usually only do it for their own website or websites they control completely, like product or service-specific sites. It is important to do SEO to stay competitive, but it’s also […]
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Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it’s because there is a lag time between 10 and 20 weeks before listings improve in search results. The exception to the rule is viral content—if users signal content is of superior value […]
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Content marketing is a marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. The keywords here are ‘valuable’ and ‘relevant’. Each content piece should communicate your message in a way that adds value to your readers, answers their real questions, piques and expands their interests, […]
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The genie is out of the bottle. In this day and age, everything is public and visible. A plethora of information floats around the internet, and trying to control who posts feels like boiling the ocean. To make it worse, it takes so much time to build a reputation and only one bad moment to […]
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A reputation management strategy is part of brand building, and it’s so much more than making sure your company has great reviews. This guide will help you navigate the world of reputation strategy in the online environment. Online reputation — that intangible asset, that electronic chimera — is hard to assess, let alone fix. And when […]
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Reputation matters, whether you’re an ordinary individual, an extraordinary individual, a crook, a saint, a political figure, or an entertainer. But reputation matters for more than just individuals. In the world of business, reputation has an ever broader impact than ever.
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Corporate sentiment, or business sentiment, is how people feel about your brand. In more technical terms, it’s the level of confidence that shareholders have in a corporation or business—the prevailing mood or attitude about that company’s success (or lack thereof). Reputation management cares a great deal about corporate sentiment and the practice of sentiment analysis. […]
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