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Category: Improve

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How Does Bing Search Engine Work? Compared to Google And Others

In this article, we’ll delve into the inner workings of Bing’s search engine, explaining each step in a way that’s easy to understand. We’ll explore everything from search queries and indexing to the sophisticated algorithms that rank results, and we’ll touch on advanced technologies like artificial intelligence. After reading this, you will have a solid […]

Kent Campbell Kent Campbell · · 5 min read
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What Is Reputation PR? Public Relations in Reputation Management

Traditional PR is for press. Reputation PR dominates search results. Want to crush a competitor in search results? Want to save your own brand online? Perhaps you’d like to simply cause that great article languishing on page five of Google to get more attention – you saved all those children in Africa after all! Reputation […]

Kent Campbell Kent Campbell · · 1 min read
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Blog Structure: How to Organize a Blog Post

Most people stay on a blog post for less than a minute. Follow these steps to create a blog post that checks all the boxes. We use “genetically engineered” blog posts to improve our client’s online reputation management campaigns. This is what we do. The illustration below outlines the parts of a blog and how […]

Kent Campbell Kent Campbell · · 1 min read
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WikiData – How and Why to Set Up and Maintain a WikiData Entry

WikiData entries help Google understand your brand and fuel Knowledge Panel results, even without a Wikipedia page. Learn what WikiData is, why it matters for SEO, and how to create and optimize a WikiData entry paired with schema markup for maximum visibility.

Kent Campbell Kent Campbell · · 1 min read
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What Is Personal Branding? Standing Out in a Crowded Marketplace

When people hear personal branding, their first thought might be that it’s purely the realm of celebrities and influencers. However, the truth is that personal branding is an essential tool that should be explored by everyone who wants to get ahead. Personal branding is the intentional effort to promote yourself in a way that establishes […]

Kent Campbell Kent Campbell · · 9 min read
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How to Use Web Schema to Improve Branded Search Results

Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know many things that may not be present in the text of a web page. Schema does not change the way a web page looks. It exists in the HTML of a page and […]

Kent Campbell Kent Campbell · · 1 min read
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What Is Online Identity Management? Definition and Overview

Online identity management is part of many online reputation management campaigns. It is comprised of a collection of techniques used to create, promote, and protect the way a person or company is portrayed on the internet. Online identity management (OIM) often works as part of a branding or reputation management campaign to improve the quality […]

Kent Campbell Kent Campbell · · 1 min read
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Do Expired Domains Still Work for SEO

Expired domains can be used under certain circumstances to improve the Google rankings of websites. But it must be done right. Here is a summary of the contents of this article: Do expired domains work for SEO? Our studies say yes – sometimes – to a degree. Can you rely on expired domains for all […]

Kent Campbell Kent Campbell · · 1 min read

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