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What Are Gated Reviews? Are They Good or Bad?

Reviews matter. They make your business more credible and directly impact revenue. No matter if you’re a small business or a major brand, online reviews affect your reputation and conversion rates. They can make or break your business. This is even more true as we continue to navigate tumultuous economic times. U.S. digital revenue skyrocketed […]

Kent Campbell Kent Campbell · · 1 min read
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Personal Brand Statements – Examples

The highlights A personal brand statement sets you apart from the competition. Effective personal brand statements are succinct, emotionally provocative, intriguing, and formatted with purpose.  Examples of personal brand statements include those relevant to entrepreneurs, freelancers, and job seekers alike. Powerful personal brand statements answer the questions of who you are, why you’re valuable, what you […]

Kent Campbell Kent Campbell · · 1 min read
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Brand Stakeholders – Who They Are and How to Interact With Them

Highlights: Brand stakeholders are any individual or group interested in your company’s outcomes. Understanding what each stakeholder needs and how to cater to them can help your business succeed. Overlooking a stakeholder might mean overlooking a business opportunity. The various stakeholders can have different (and sometimes conflicting) interests, so sometimes, a company must make tradeoffs […]

Kent Campbell Kent Campbell · · 1 min read
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The Impact of Online Image on Corporate Reputation

Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business. Corporate image is more about how a brand makes people feel, while reputation includes people’s perceptions of a company’s products, leadership, finances, social responsibility, and interactions with its customers, employees, and community.  Both corporate image and reputation […]

Kent Campbell Kent Campbell · · 1 min read
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How to Perform a Thorough Brand Analysis: SWOT Analysis for Brands Online

A brand reputation analysis explores the sentiment reflected by the online content associated with your brand. By considering various factors, it provides a comprehensive overview of your brand’s online reputation. This article offers detailed insight into conducting a reputation analysis for your brand.

Kent Campbell Kent Campbell · · 1 min read
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How to Measure Brand Reputation – Key Metrics, Tools, Analysis

Measuring The Impact of Brand Reputation “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Jeff Bezos While there’s no singular method to quantify your brand’s reputation, there are metrics that make reputation management more effective. These metrics typically reflect consumer sentiment […]

Kent Campbell Kent Campbell · · 8 min read
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Clickbait Examples: Powerful Headlines and Images Drive Clicks

90% of the traffic your articles draw will be because of the headline – not the content that follows. This is because few will see the content that follows unless the headline is good. That is where “clickbait” headlines come in. A highly clickable headline will help content get more views, and rise in search […]

Kent Campbell Kent Campbell · · 1 min read
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How to Create a Corporate Executive Biography Page That Performs

Overview Executive reputation is often improved by creating a strong executive biography page either on the executive’s own site or as a biography on the company site. Strong, relevant biographies are often part of a quality online reputation management campaign. This article will show you how to develop an executive biography page on a corporate […]

Kent Campbell Kent Campbell · · 2 min read
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Measuring Your Company?s Most Valuable Intangible Asset Online

Highlights: Corporate reputation is factoring more and more in a company’s value. A report released by global communications firm Weber Shandwick found that global executives attribute an average of 63% of their company’s market value to their corporate reputation. The wide variety of the factors that contribute to corporate reputation, from work environment and corporate […]

Kent Campbell Kent Campbell · · 1 min read
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SEO Reputation Management Overview

SEO Reputation Management helps businesses control search results by suppressing negatives and amplifying positive content. This guide will show you step-by-step how to improve your online reputation with SEO strategies. Jump to a Section

Kent Campbell Kent Campbell · · 1 min read

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