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Category: Repair

Repair

What Google Doesn’t Tell You About Online Reputation Management

Highlights: Google’s guide for online reputation management is overly simple (just three steps) and makes it sound like controlling what is written online about you is an easy process. In reality, managing your reputation on search engines is time-consuming and labor-intensive, with constant monitoring and publication of quality content. SEO and online reputation management are […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Build a Great Personal Brand Online Using Content Gap Analysis

Highlights: Improve your personal brand online by paying attention to what Google reveals about similar people. Online content gaps are missed opportunities at generating awareness and interest in your personal brand. A successful content strategy addresses customer’s needs at all stages of the buyer’s journey. A quick and efficient way to spot and correct content […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Can You Spot a Fake Wikipedia Edit? Sleuthing Tips

People try to exploit Wikipedia’s open editing policy to add false information, but the online encyclopedia has tools and volunteer teams to suss them out. Highlights Wikipedia uses powerful tools and a large network of volunteer editors to detect bogus edits. Wikipedia edits can be tracked by the editor’s username or IP address. False information […]

Kent Campbell Kent Campbell · · 1 min read
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What Are Gated Reviews? Are They Good or Bad?

Reviews matter. They make your business more credible and directly impact revenue. No matter if you’re a small business or a major brand, online reviews affect your reputation and conversion rates. They can make or break your business. This is even more true as we continue to navigate tumultuous economic times. U.S. digital revenue skyrocketed […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Reputation Management for People? Steps to Begin

With a vast majority of interactions and evaluations happening online, managing one’s reputation has never been more critical. It’s not just about mitigating negative content; it’s also about actively building and nurturing a positive online persona.

Kent Campbell Kent Campbell · · 1 min read
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Personal Brand Statements – Examples

The highlights A personal brand statement sets you apart from the competition. Effective personal brand statements are succinct, emotionally provocative, intriguing, and formatted with purpose.  Examples of personal brand statements include those relevant to entrepreneurs, freelancers, and job seekers alike. Powerful personal brand statements answer the questions of who you are, why you’re valuable, what you […]

Kent Campbell Kent Campbell · · 1 min read
Repair

The Very Good Guide to Corporate Reputation Online

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet Corporate reputation has so many facets that it’s hard to get all the information in one place. We’re here to remedy that. This corporate reputation guide will break down […]

Kent Campbell Kent Campbell · · 1 min read
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Brand Stakeholders – Who They Are and How to Interact With Them

Highlights: Brand stakeholders are any individual or group interested in your company’s outcomes. Understanding what each stakeholder needs and how to cater to them can help your business succeed. Overlooking a stakeholder might mean overlooking a business opportunity. The various stakeholders can have different (and sometimes conflicting) interests, so sometimes, a company must make tradeoffs […]

Kent Campbell Kent Campbell · · 1 min read
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The Impact of Online Image on Corporate Reputation

Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business. Corporate image is more about how a brand makes people feel, while reputation includes people’s perceptions of a company’s products, leadership, finances, social responsibility, and interactions with its customers, employees, and community.  Both corporate image and reputation […]

Kent Campbell Kent Campbell · · 1 min read

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