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Tag: Online Reputation Repair

Repair

Turning Negative Publicity Into a PR Opportunity

Even the largest and best-managed company can have the occasional misstep. Public relations specialists will argue that it’s the law of probability; with enough people involved and enough time passing, somebody can and will make a mistake. So even if you think your company is bulletproof, it’s important that businesses have a crisis management plan […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Bad Reviews, How to Respond to Negative Yelp, Google, and Other Reviews

Online reviews have become an essential part of the decision-making process for consumers, with 98% of consumers now reading reviews before making purchases, representing a significant increase from previous years. Because reviews are often the first place people look when deciding whether or not to do business, review management is a crucial aspect of online reputation management. […]

Kent Campbell Kent Campbell · · 10 min read
Repair

The Ethics of Online Reputation Management Today

Ethical online reputation management is important. Ethical reputation marketing requires transparency, honesty, and respect for privacy in managing the online reputations of people and brands. Businesses can build a positive and credible online presence by using legitimate methods like promoting factual content, correcting inaccuracies, and addressing issues openly. We caution against unethical practices such as […]

Kent Campbell Kent Campbell · · 1 min read
Repair

How to Make a Page Disappear from Google Search

Can you make a web page disappear from search results? Yes, if you have access to it. You can make Google ignore a web page, making it “disappear” from search results, by adding a “noindex” meta tag to the HTML code of a single web page on your site. If you don’t have access to the […]

Kent Campbell Kent Campbell · · 1 min read
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Realities and Myths of Online Reputation Management

The genie is out of the bottle. In this day and age, everything is public and visible. A plethora of information floats around the internet, and trying to control who posts feels like boiling the ocean. To make it worse, it takes so much time to build a reputation and only one bad moment to […]

Kent Campbell Kent Campbell · · 1 min read
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Reputation Management Strategy: the Bulletproof Guide to ORM

A reputation management strategy is part of brand building, and it’s so much more than making sure your company has great reviews. This guide will help you navigate the world of reputation strategy in the online environment. Online reputation — that intangible asset, that electronic chimera — is hard to assess, let alone fix. And when […]

Kent Campbell Kent Campbell · · 1 min read
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Online Reputation Repair – Fixing a Damaged Company Reputation

Your company has fallen from grace. Maybe your CEO was arrested for fraud. Maybe E. coli was found in your food, making your restaurant customers sick. Or maybe you’ve just made some ill-advised business decisions over time, and it’s finally caught up with you. A reputation crisis can happen unexpectedly and be difficult to overcome, […]

Kent Campbell Kent Campbell · · 12 min read
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All About Fake News and Corporate Reputation Information Wars

Today, it’s easier than ever before to spark misinformation, watch it spread, and then witness it take down corporations, crush reputations, and topple political figures. A brief glance at the news tells you all you need to know. Fake news is powerful enough to shake technology juggernauts, crush world-famous personalities, and wipe entire businesses right […]

Kent Campbell Kent Campbell · · 1 min read
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Saving the Boss’s Bacon – The Executive Reputation Guide

Here’s the deal. The media thinks your CEO screwed up. According to rumors, she siphoned the company’s quarterly earnings into a private yacht spending spree. The truth? Your CEO is innocent. But what does the media care about truth? They’re hanging onto the rumors like a toddler clutching a Snickers bar. The Internet’s news minions […]

Kent Campbell Kent Campbell · · 1 min read

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