Historically, Instagram hasn’t liked people leaving the platform by clicking links; therefore, there are so few places where you can put a clickable link on Instagram. These are: While links in stories only live for 24 hours, and you have to create new stories again and again to keep those clicks coming, your link in […]
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4 min read
Google has loosened its grip on the types of information it will remove from search results. A new policy enables you to request the removal of sensitive, personally identifiable data from search results.
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1 min read
Having a strong brand is an invaluable asset. Customers trust brands, stay loyal to them through hardships (like the recent Covid lockdowns), and bring in more customers through word of mouth. You probably knew all of that already but it is time that you started taking that seriously. The world is going crazy on many […]
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1 min read
In most cases, executive reputation is viewed through the online lens. Companies like Google most often curate that lens through search or social results. When someone researches an executive or company, the search results tell that person’s story. In order to control one’s online reputation, certain relevant topic-specific sites tend to rank better than others for […]
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1 min read
Highlights: Improve your personal brand online by paying attention to what Google reveals about similar people. Online content gaps are missed opportunities at generating awareness and interest in your personal brand. A successful content strategy addresses customer’s needs at all stages of the buyer’s journey. A quick and efficient way to spot and correct content […]
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1 min read
With a vast majority of interactions and evaluations happening online, managing one’s reputation has never been more critical. It’s not just about mitigating negative content; it’s also about actively building and nurturing a positive online persona.
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1 min read
The highlights A personal brand statement sets you apart from the competition. Effective personal brand statements are succinct, emotionally provocative, intriguing, and formatted with purpose. Examples of personal brand statements include those relevant to entrepreneurs, freelancers, and job seekers alike. Powerful personal brand statements answer the questions of who you are, why you’re valuable, what you […]
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1 min read
Highlights A website that represents an individual in a professional context is a crucial reputation element Your professional personal website should include at least 13 essential features These five professional websites nailed their brand personality Investing in professional web development is the best way to make your website stand out Your professional website does more […]
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1 min read
If you are a citizen of the EU, Right to Be Forgotten might help you clean up your past. If you are a US citizen, it won’t help. If you live in the European Union or Argentina, you can use Right to Be Forgotten. In 2013, the European Court of Justice began to consider the […]
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1 min read
Overview Executive reputation is often improved by creating a strong executive biography page either on the executive’s own site or as a biography on the company site. Strong, relevant biographies are often part of a quality online reputation management campaign. This article will show you how to develop an executive biography page on a corporate […]
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2 min read
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