What a personal brand is, why you need it, and how you build it. A company’s brand is the feeling, image, or value consumers perceive about the company or its products. Your personal brand image is how the world perceives your reputation and your business stature. Your personal brand is crucial because it is what makes you […]
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9 min read
When people hear personal branding, their first thought might be that it’s purely the realm of celebrities and influencers. However, the truth is that personal branding is an essential tool that should be explored by everyone who wants to get ahead. Personal branding is the intentional effort to promote yourself in a way that establishes […]
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9 min read
Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know many things that may not be present in the text of a web page. Schema does not change the way a web page looks. It exists in the HTML of a page and […]
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1 min read
Character is your internal moral compass, while reputation is how others perceive you online and offline—understanding both is essential for success.
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4 min read
Brand and reputation are closely linked, but not identical. The two are often mentioned as interchangeable terms, but they are not. Your brand and your…
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1 min read
When someone with your same name makes headlines for the wrong reasons, their negative search results can damage your reputation. Learn how to differentiate yourself and reclaim your unique online identity.
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1 min read
Online reputation is like a credit report everyone can see. Whether you are a movie star or an investment banker, your online reputation determines how others perceive you. Everybody can (and should!) manage their online reputation to make sure that it is the most accurate representation of themselves.
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1 min read
Step by step directions on how to remove your data from data aggregators like Radaris, Spokeo, MyLife, PeopleFinders and Intelius. our personal data is more accessible than ever. Data aggregators such as Radaris, Spokeo, MyLife, PeopleFinders, Intelius, and even Ancestry.com have made it their mission to collect, categorize, and sell personal information. If you’re concerned […]
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1 min read
There’s a reason why the National Enquirer, The Sun, Daily Star, and US Weekly publish content that is all about scandalous behavior. We all love a good fall from grace story (unless it’s happening to us), a red hot gossip drop, or a celebrity rumor. And when personal reputations start blowing up like Philadelphia on the 4th of […]
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1 min read
Why do you believe the things that you believe? Why do you defend your beliefs? Why do you like others who think as you do? We like to think that our beliefs are our own, formed from our unique, individual experiences, informed by our own logic, devoid of outside bias. But confirmation bias is one […]
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1 min read
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