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Category: Repair

Repair

Online Brand Touch Points and Their Impact on Search Results

Brand touch points are like digital fingerprints; they tell a story. What are brand touch points and how do they affect business? Whether you realize it or not, your brand’s customer touch points are working to help, or hurt, your organization’s reputation with consumers. If a potential customer sees brand-related content and it piques their interest, […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Public Relations vs. Advertising ? Differences and Similarities

PR vs. advertising. What’s the difference? Advertising and public relations share a common goal, which is to improve their clients’ visibility, usually with a goal of increasing sales or other tangible benefit. In a corporate setting, you’ll often find advertisers and PR professionals working alongside each other in the marketing department along with people from […]

Kent Campbell Kent Campbell · · 1 min read
Improve

How Search Engine Reputation Management is Different Than SEO

Online Reputation Management (ORM) and SEO (Search Engine Optimization) are both crucial for maintaining a strong online presence, but they serve distinct purposes. SEO is a stand-alone practice that usually manages organic search results for a single website. ORM manages multiple websites, profiles, databases, wikis, review platforms, images, and much more. Understanding the core distinctions […]

Kent Campbell Kent Campbell · · 1 min read
Repair

The Role of Reputation In the Customers Journey

Imagine a prospect is making the tough decision between using your company or your competitor. At the last minute they discover something a bit “off” about your company’s online profile. Which company will get the sale?  It could be a review, a lack of publicity, a problem with your Wikipedia page, or many other things. How does reputation […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Confirmation Bias ? Thinking With Guts vs. Brains

Why do you believe the things that you believe? Why do you defend your beliefs? Why do you like others who think as you do? We like to think that our beliefs are our own, formed from our unique, individual experiences, informed by our own logic, devoid of outside bias. But confirmation bias is one […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Fact-Checking Fake News Today

Has any phrase been more divisive and frustrating during the election cycle and current federal administration than “fake news”? Seemingly innocent in its phrasing, the term has come to stand for entirely more than just a story with false facts. Fake news—who makes it, who reads it, who believes it, and who profits from it—are […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Where to Guest Post Now: a Growing List

For reputation repair campaigns we employ guest blogs to support our clients by helping to promote ideas and build links. The list below is a small subset of those that accept guest contributions. So, enjoy this growing list of sites that we’re pretty sure to accept guest blogger articles. The sites in the list below […]

Kent Campbell Kent Campbell · · 5 min read
Repair

What Internet Privacy Is ? Definition ? Overview

Internet Privacy Defined Internet Privacy (online privacy) refers to the right of personal privacy regarding the storage, repurposing, provision to third parties, and display of information about a person via the Internet. It encompasses the ability of individuals to determine what information they share, with whom it is shared, and how that information is used. […]

Kent Campbell Kent Campbell · · 1 min read

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