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Category: Repair

Repair

How to Delete Something from the Internet Permanently

The internet never forgets. Once something is posted online, it can be challenging to remove it completely. This is especially true for personal information you may regret publicly sharing. In this article, we’ll explore some methods for trying to delete your personal information from the internet, specifically from search engine results.

Kent Campbell Kent Campbell · · 1 min read
Repair

How to Find Hidden Bad News In Corporate Search Results

Why did the organic for your branded search traffic just drop off? Was it a Google search algorithm change, or did your results’ content change? It’s a nightmare situation when suddenly you find that you’re ranking for negative search phrases appended to your brand name, like “fraud” or “scam.” Prospects are fleeing. The sales staff […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Content Efficiency: Five Types to Create at the Same Time

Create these five types of content at the same time, and in a specific order to give your inbound / SEO campaign consistency and make it easier to execute. Inbound marketing is one of the most effective online marketing methodologies today – it was pretty much invented by Hubspot. Done right, it can double as […]

Kent Campbell Kent Campbell · · 1 min read
Improve

The Elements of a Web Page for SEO Success

If you make or edit online content, you are a content creator. As a content creator, you’ll need to strike that balance between SEO (search engine optimization) and a positive user experience. Remember that you’re creating content for both the humans reading your page and the robots ranking it for Google.  93% of global traffic […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Basics: How to Fix a Broken Online Reputation

You Google your company and BAM! Everything changes. How is this affecting prospects? Are sales down? Will this ever go away? Of all the categories involved in managing online reputation, reputation repair is the one most fraught with confusion and a lot of stress. It happened suddenly, but it can take a long time to […]

Kent Campbell Kent Campbell · · 1 min read
Improve

Building Web Authority to Improve Online Reputation

Websites that are “authoritative” in their space rank much better. Google pays more attention to authoritative sites and pages. But how does a website become “authoritative”? Leverage different kinds of media to accomplish your goals.

Kent Campbell Kent Campbell · · 1 min read
Improve

How to Rank Above Position 1? Just Get Position Zero

Why do some web pages show up “above” the first search result, and just below any paid (PPC) results? This is called a Featured Snippet, or “position zero” in the SEO field, and it’s one of the ways Google positions for SEO are counted. It’s important because as voice search becomes more common, Google uses […]

Kent Campbell Kent Campbell · · 1 min read
Improve

Top Resources to Learn SEO Reputation Management

A curated list of the best free and paid resources to learn SEO, from Google’s own tools to industry-leading blogs and courses. Whether you’re a beginner or looking to sharpen your skills, these 10 resources will help you master search engine optimization.

Kent Campbell Kent Campbell · · 10 min read
Improve

The Differences Between PR, ORM, PPC, and SEO

ORM, PR, and SEO — what are all of these acronyms for? Let’s break them down, and then delve deeper into how they all fit together. PR, SEO, and ORM are all specialized disciplines of online marketing.

Kent Campbell Kent Campbell · · 1 min read
Repair

An Online Reputation Management Checklist to Solve Minor Issues

If you’re musing about improving your online reputation, it might help to have an idea of the direction you’re going in. This brief guide can help you formulate a plan and take action. Reputation management is, of course, a continual effort. We have outlined the groundwork and the tune-up work to keep your reputation in […]

Kent Campbell Kent Campbell · · 1 min read

Your reputation is too important to leave to chance.

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