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Category: Repair

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Reputation Management Strategy: the Bulletproof Guide to ORM

A reputation management strategy is part of brand building, and it’s so much more than making sure your company has great reviews. This guide will help you navigate the world of reputation strategy in the online environment. Online reputation — that intangible asset, that electronic chimera — is hard to assess, let alone fix. And when […]

Kent Campbell Kent Campbell · · 1 min read
Repair

How to Unlock Branded Today’s Search Features In Google

Google is your new home page. When a brand dominates their own search engine results, it sends trust signals to prospective customers. Control of the many aspects of search results such as Knowledge Panel, carousel images, location information, Google posts, social media posts, and more not only provides brands with the ability to showcase why they’re […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Google Search Results Vs. Donald Trump’s Reputation

Ex-President Trump thinks Google is rigged against him. It’s probably not, but that doesn’t stop the scrutiny. Google’s portrayal of Trump is a reflection of people’s desires – all the people, not a group or an individual. A pandemic, economic disaster, insurrection at the Capital, and Black Lives Matter marches don’t help. While Donald Trump […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Personal Reputation Management – How People Craft Google Results

There’s a reason why the National Enquirer, The Sun, Daily Star, and US Weekly publish content that is all about scandalous behavior. We all love a good fall from grace story (unless it’s happening to us), a red hot gossip drop, or a celebrity rumor. And when personal reputations start blowing up like Philadelphia on the 4th of […]

Kent Campbell Kent Campbell · · 1 min read
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Local Business Reputation Management Overview

Reputation matters, whether you’re an ordinary individual, an extraordinary individual, a crook, a saint, a political figure, or an entertainer. But reputation matters for more than just individuals. In the world of business, reputation has an ever broader impact than ever.

Kent Campbell Kent Campbell · · 1 min read
Repair

Political Reputation Management

It’s hard to change someone’s mind. However, it’s easy to confirm one’s biases. And nowhere is this more true than in the world of political reputation management. Political reputation is an untamed beast, whether you’re running for the vice president of your neighborhood HOA or vying for election to the president of the United States. […]

Kent Campbell Kent Campbell · · 1 min read
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Measuring Corporate Sentiment in Todays Online Environment

Corporate sentiment, or business sentiment, is how people feel about your brand. In more technical terms, it’s the level of confidence that shareholders have in a corporation or business—the prevailing mood or attitude about that company’s success (or lack thereof). Reputation management cares a great deal about corporate sentiment and the practice of sentiment analysis. […]

Kent Campbell Kent Campbell · · 1 min read
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Online Reputation Repair – Fixing a Damaged Company Reputation

Your company has fallen from grace. Maybe your CEO was arrested for fraud. Maybe E. coli was found in your food, making your restaurant customers sick. Or maybe you’ve just made some ill-advised business decisions over time, and it’s finally caught up with you. A reputation crisis can happen unexpectedly and be difficult to overcome, […]

Kent Campbell Kent Campbell · · 12 min read
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All About Fake News and Corporate Reputation Information Wars

Today, it’s easier than ever before to spark misinformation, watch it spread, and then witness it take down corporations, crush reputations, and topple political figures. A brief glance at the news tells you all you need to know. Fake news is powerful enough to shake technology juggernauts, crush world-famous personalities, and wipe entire businesses right […]

Kent Campbell Kent Campbell · · 1 min read

Your reputation is too important to leave to chance.

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