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How to Add HTML Schema to a Web Page Footer

Schema markup can improve your search engine profile During the process of reputation management schema is often added to the footer of websites to inform search engines about the information contained within the site, as well as other web properties associated with the entity. Schema markup tells search engines a lot of important things. They […]

Kent Campbell Kent Campbell · · 1 min read
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How Positive and Negative Reviews Affect Business Revenue

A big part of local reputation management is reviews and ratings. A single negative review can cause your business to suffer revenue loss. The popularity of online reviews in different e-commerce sectors has grown significantly over the past decade. Since many businesses have swapped from the traditional method of selling goods to online selling, online […]

Kent Campbell Kent Campbell · · 1 min read
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Bad Reviews, How to Respond to Negative Yelp, Google, and Other Reviews

Online reviews have become an essential part of the decision-making process for consumers, with 98% of consumers now reading reviews before making purchases, representing a significant increase from previous years. Because reviews are often the first place people look when deciding whether or not to do business, review management is a crucial aspect of online reputation management. […]

Kent Campbell Kent Campbell · · 10 min read
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How To Monitor Your Online Reputation: Step-By-Step & Tools

Monitoring your online reputation will provide the insights you need into what is prospects, customers, and other stakeholders are saying about you. You’ll improve your understanding of customers, and that will shed light on to what degree your products or services perform in search results and commercially. To top it off, you’ll have a better […]

Kent Campbell Kent Campbell · · 1 min read
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Leveraging Sentiment for Competitive Marketing for Online Brand Comparison

People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques will give you a solid understanding of the status of […]

Kent Campbell Kent Campbell · · 1 min read
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Why People Trust Strangers When Buying Online Today

Think about the last time you bought something online. How did you decide what to buy? You probably searched for whatever you wanted and read a few reviews. Maybe you found a negative review and that was your cue to move on to the next option.

Kent Campbell Kent Campbell · · 1 min read
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The Ethics of Online Reputation Management Today

Ethical online reputation management is important. Ethical reputation marketing requires transparency, honesty, and respect for privacy in managing the online reputations of people and brands. Businesses can build a positive and credible online presence by using legitimate methods like promoting factual content, correcting inaccuracies, and addressing issues openly. We caution against unethical practices such as […]

Kent Campbell Kent Campbell · · 1 min read
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How to Promote Blog Content to Gain More Control Over Your Online Brand

In any reputation improvement campaign, the promotion of positive content is a central theme. One of the most common kinds of content to promote is a blog. Blogs are used often for campaigns because they can be totally controlled, unlike Facebook or LinkedIn. This article covers the best ways to promote a blog to improve […]

Kent Campbell Kent Campbell · · 1 min read
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the Value of Corporate Reputation as an Intangible Asset

Just like we measure a business’s revenue and turnover rates, its corporate reputation is equally as important yet more challenging to measure. Despite our inability to precisely “calculate” corporate reputation, the future of your business relies on your ability to keep it in good standing.

Kent Campbell Kent Campbell · · 1 min read
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Managing Online Reviews for Small Business and How to Do It

Interesting facts Online reviews have a significant impact on a restaurant’s bottom line, and Google is particularly crucial, drawing 73% of all online feedback. Restaurants with low ratings or few reviews may struggle to get noticed on Google, making positive reviews essential for their visibility. The most popular review platforms, in order, are Google, Yelp, […]

Kent Campbell Kent Campbell · · 1 min read
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How to Make a Page Disappear from Google Search

Can you make a web page disappear from search results? Yes, if you have access to it. You can make Google ignore a web page, making it “disappear” from search results, by adding a “noindex” meta tag to the HTML code of a single web page on your site. If you don’t have access to the […]

Kent Campbell Kent Campbell · · 1 min read
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How to Control How You’re Seen Online: A Compact Guide

Online reputation is like a credit report everyone can see. Whether you are a movie star or an investment banker, your online reputation determines how others perceive you. Everybody can (and should!) manage their online reputation to make sure that it is the most accurate representation of themselves.

Kent Campbell Kent Campbell · · 1 min read
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How Search Engines Work | From Archie to AI Search and Google

Brief Overview of the Role of Search Engines You’re on the internet right now. You probably found this web page with a search engine. But have you thought about how search engines came to be the way they are today? The essential role they play is to organize the seemingly infinite amount of information available […]

Kent Campbell Kent Campbell · · 1 min read
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Content Structures that Can Amplify Online Visibility

TLDR No time to read this? Here is a synopsis: Using these nine methods, you can enhance content ranking without traditional SEO. Publish on topically relevant, high-authority websites and use strong, branded titles and headlines. Optimize the first paragraph and descriptions to engage readers. Aim for longer articles and use bullet points for readability. Incorporate […]

Kent Campbell Kent Campbell · · 1 min read
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What Is Reputation Capital? Building and Maintaining It

Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation capital, and it all boils down to one word: trust. How much do people trust your business? The more trust there is in your business, the greater its reputation capital. Your reputation allows you to […]

Kent Campbell Kent Campbell · · 9 min read
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How to Optimize All Positive Search Results About Your Brand

Most companies only optimize their own site. But optimization of all top branded content can work wonders. When marketers perform search engine optimization (SEO), they usually only do it for their own website or websites they control completely, like product or service-specific sites. It is important to do SEO to stay competitive, but it’s also […]

Kent Campbell Kent Campbell · · 1 min read
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How Long Does It Take to Improve Google Rankings?

Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it’s because there is a lag time between 10 and 20 weeks before listings improve in search results. The exception to the rule is viral content—if users signal content is of superior value […]

Kent Campbell Kent Campbell · · 1 min read
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Differences Between PR and Online Reputation Management

Many people think that managing online reputation and publicity are interchangeable concepts, and the two are often confused. Although they share similarities and may be used in conjunction with one another, they serve very different purposes. Consumers read an average of  7 reviews before purchasing from a business, which means mastering online PR and reputation […]

Kent Campbell Kent Campbell · · 1 min read
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Why and How to Remove Yourself from Online Data Aggregators

Step by step directions on how to remove your data from data aggregators like Radaris, Spokeo, MyLife, PeopleFinders and Intelius.  our personal data is more accessible than ever. Data aggregators such as Radaris, Spokeo, MyLife, PeopleFinders, Intelius, and even Ancestry.com have made it their mission to collect, categorize, and sell personal information. If you’re concerned […]

Kent Campbell Kent Campbell · · 1 min read
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Eight Great Examples of Truly Excellent Content Marketing

Content marketing is a marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. The keywords here are ‘valuable’ and ‘relevant’. Each content piece should communicate your message in a way that adds value to your readers, answers their real questions, piques and expands their interests, […]

Kent Campbell Kent Campbell · · 1 min read
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How to Remove An Image From Google – Steps to Delete Problem Pictures

Sometimes negative search results take the form of images. Often these negative images are very difficult to remove from the internet. When they can be removed, it is usually from a blog post, mugshot site, or article where they were initially posted, and the site publisher must take them down. You can also turn to […]

Kent Campbell Kent Campbell · · 1 min read
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Realities and Myths of Online Reputation Management

The genie is out of the bottle. In this day and age, everything is public and visible. A plethora of information floats around the internet, and trying to control who posts feels like boiling the ocean. To make it worse, it takes so much time to build a reputation and only one bad moment to […]

Kent Campbell Kent Campbell · · 1 min read
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Reputation Management Strategy: the Bulletproof Guide to ORM

A reputation management strategy is part of brand building, and it’s so much more than making sure your company has great reviews. This guide will help you navigate the world of reputation strategy in the online environment. Online reputation — that intangible asset, that electronic chimera — is hard to assess, let alone fix. And when […]

Kent Campbell Kent Campbell · · 1 min read
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How to Unlock Branded Today’s Search Features In Google

Google is your new home page. When a brand dominates their own search engine results, it sends trust signals to prospective customers. Control of the many aspects of search results such as Knowledge Panel, carousel images, location information, Google posts, social media posts, and more not only provides brands with the ability to showcase why they’re […]

Kent Campbell Kent Campbell · · 1 min read

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