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Online Reputation Repair – Fixing a Damaged Company Reputation
Your company has fallen from grace. Maybe your CEO was arrested for fraud. Maybe E. coli was found in your food, making your restaurant customers sick. Or maybe you’ve just made some ill-advised business decisions over time, and it’s finally caught up with you. A reputation crisis can happen unexpectedly and be difficult to overcome, […]
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All About Fake News and Corporate Reputation Information Wars
Today, it’s easier than ever before to spark misinformation, watch it spread, and then witness it take down corporations, crush reputations, and topple political figures. A brief glance at the news tells you all you need to know. Fake news is powerful enough to shake technology juggernauts, crush world-famous personalities, and wipe entire businesses right […]
How to Ruin a Brands’ Online Reputation and Why Not To
Learn the six most common reputation catastrophes and actionable steps to prevent them from destroying your brand.
Saving the Boss’s Bacon – The Executive Reputation Guide
Here’s the deal. The media thinks your CEO screwed up. According to rumors, she siphoned the company’s quarterly earnings into a private yacht spending spree. The truth? Your CEO is innocent. But what does the media care about truth? They’re hanging onto the rumors like a toddler clutching a Snickers bar. The Internet’s news minions […]
How to Delete Google Reviews Permanently
We are often asked to remove Google reviews. Here is the advice we give our clients about removing Google reviews that might be problematic. We’ll also discuss options you can take when a review on Google cannot be removed. Negative Google reviews are the plight of modern business. 91% of consumers between the ages of […]
Online Scandals – What Not to Do When Reputational Crisis Happens
Can you imagine how it felt to be the Chief Marketing Officer at Oxfam after their deputy CEO, Penny Lawrence, resigned because of a sex crimes scandal? If the first word that enters your mind is “stressed,” that’d be an understatement. A serious CEO scandal can ruin the reputation of an entire company, not just […]
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Why Mentions of Your Company on Other Sites Help Improve Google Rankings
Many businesses focus on SEO, social media and content to build their online presence. One way to accelerate your online growth is to focus on growing your brand through citations and mentions. Both Google and Bing have indicated that they can track brand mentions and that they matter for search engine rankings. Duane Forrester, a former […]
How Fake News and Influencers Are Created and Promoted Online
Remember when former President Donald Trump said, “America should never have given Canada its independence”? Well, that was fake. Fake news has a long and storied history that continues right up to this day with the Russian war on Ukraine. Hundreds of years ago in the United States, Benjamin Franklin spread propaganda stories by creating […]
Online Reputation Tips to Improve Your Online Brand
Every year, take time to take stock of your online reputation and make adjustments to your reputation management campaign. Implementing an effective online reputation management strategy takes consistency and vigilance, but it can help strengthen customer trust, improve sales, and even save your company from public relations crises. Since your brand’s online presence can make […]
Are Yelp Reviews Reliable? Ratings Make or Break a Business.
With 91% of people trusting online reviews as much as personal recommendations but 20% of reviews being fake, learn how to spot manipulation and protect your business reputation.
Why Just 1 Negative Review Needs 12 to Counteract to Counter Its Negative Reputation
Have you ever bought anything online without looking for customer reviews first? If you’re like most adults in the U.S., your answer should be a straight “No!”. Studies suggest that 72% of online consumers read between two and 10 customer reviews and testimonials before actually making a purchase. Having no online reviews about your company is not […]
How Long Does Reputation Management Take?
One of the first questions we get from most of our reputation management clients is, “How long will reputation management take?” (The next question is of course “How much does ORM cost?”) Their anxiety is understandable, considering that more than 80% of consumers now search Google before doing business with a company. What Google’s first […]
How to Delete Something from the Internet Permanently
You can remove content from the internet through direct takedown requests, Google policy removals, DMCA notices, and suppression — but permanent deletion across every server is rarely guaranteed. Here is what each method actually achieves.
How to Find Hidden Bad News In Corporate Search Results
Why did the organic for your branded search traffic just drop off? Was it a Google search algorithm change, or did your results’ content change? It’s a nightmare situation when suddenly you find that you’re ranking for negative search phrases appended to your brand name, like “fraud” or “scam.” Prospects are fleeing. The sales staff […]
Content Efficiency: Five Types to Create at the Same Time
Create these five types of content at the same time, and in a specific order to give your inbound / SEO campaign consistency and make it easier to execute. Inbound marketing is one of the most effective online marketing methodologies today – it was pretty much invented by Hubspot. Done right, it can double as […]
The ‘Single Answer’ Economy: How Voice Search & AI Are Reshaping Corporate Reputation
The ‘Siri Challenge’: Try It Right Now Pick up your phone. Ask Siri, Alexa, or Google Assistant: “Who is the best [your industry] company?” Notice something? You didn’t get a list. You got one answer. Welcome to the Single Answer Economy—where the old rules of SEO are being rewritten in real time. For two decades, […]
The Elements of a Web Page for SEO Success
If you make or edit online content, you are a content creator. As a content creator, you’ll need to strike that balance between SEO (search engine optimization) and a positive user experience. Remember that you’re creating content for both the humans reading your page and the robots ranking it for Google. 93% of global traffic […]
Basics: How to Fix a Broken Online Reputation
You Google your company and BAM! Everything changes. How is this affecting prospects? Are sales down? Will this ever go away? Of all the categories involved in managing online reputation, reputation repair is the one most fraught with confusion and a lot of stress. It happened suddenly, but it can take a long time to […]
Online Reputation Management for Startups
Building a positive online reputation should be every business owner’s top priority – right from the beginning. With over 90% of consumers consulting reviews and online commentary before engaging with a new business, your online presence will make or break your ability to attract customers. Every month, approximately 543,000 new businesses open up. 70% of new […]
Building Web Authority to Improve Online Reputation
Websites that are “authoritative” in their space rank much better. Google pays more attention to authoritative sites and pages. But how does a website become “authoritative”? Leverage different kinds of media to accomplish your goals.
How to Rank Above Position 1? Just Get Position Zero
Why do some web pages show up “above” the first search result, and just below any paid (PPC) results? This is called a Featured Snippet, or “position zero” in the SEO field, and it’s one of the ways Google positions for SEO are counted. It’s important because as voice search becomes more common, Google uses […]
Top Resources to Learn SEO Reputation Management
A curated list of the best free and paid resources to learn SEO, from Google’s own tools to industry-leading blogs and courses. Whether you’re a beginner or looking to sharpen your skills, these 10 resources will help you master search engine optimization.
The Differences Between PR, ORM, PPC, and SEO
ORM, PR, and SEO — what are all of these acronyms for? Let’s break them down, and then delve deeper into how they all fit together. PR, SEO, and ORM are all specialized disciplines of online marketing.
An Online Reputation Management Checklist to Solve Minor Issues
If you’re musing about improving your online reputation, it might help to have an idea of the direction you’re going in. This brief guide can help you formulate a plan and take action. Reputation management is, of course, a continual effort. We have outlined the groundwork and the tune-up work to keep your reputation in […]
Online Brand Touch Points and Their Impact on Search Results
Brand touch points are like digital fingerprints; they tell a story. What are brand touch points and how do they affect business? Whether you realize it or not, your brand’s customer touch points are working to help, or hurt, your organization’s reputation with consumers. If a potential customer sees brand-related content and it piques their interest, […]
Public Relations vs. Advertising ? Differences and Similarities
PR vs. advertising. What’s the difference? Advertising and public relations share a common goal, which is to improve their clients’ visibility, usually with a goal of increasing sales or other tangible benefit. In a corporate setting, you’ll often find advertisers and PR professionals working alongside each other in the marketing department along with people from […]
How Search Engine Reputation Management is Different Than SEO
Online Reputation Management (ORM) and SEO (Search Engine Optimization) are both crucial for maintaining a strong online presence, but they serve distinct purposes. SEO is a stand-alone practice that usually manages organic search results for a single website. ORM manages multiple websites, profiles, databases, wikis, review platforms, images, and much more. Understanding the core distinctions […]
The Role of Reputation In the Customers Journey
Imagine a prospect is making the tough decision between using your company or your competitor. At the last minute they discover something a bit “off” about your company’s online profile. Which company will get the sale? It could be a review, a lack of publicity, a problem with your Wikipedia page, or many other things. How does reputation […]
Confirmation Bias ? Thinking With Guts vs. Brains
Why do you believe the things that you believe? Why do you defend your beliefs? Why do you like others who think as you do? We like to think that our beliefs are our own, formed from our unique, individual experiences, informed by our own logic, devoid of outside bias. But confirmation bias is one […]
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Fact-Checking Fake News Today
Has any phrase been more divisive and frustrating during the election cycle and current federal administration than “fake news”? Seemingly innocent in its phrasing, the term has come to stand for entirely more than just a story with false facts. Fake news—who makes it, who reads it, who believes it, and who profits from it—are […]
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