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Reputation and Wikipedia Insights

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Are Reputation Management Services Legit?

Most people have no idea how a net reputation campaign works. This lack of knowledge is frequently leveraged by shady reputation firms. Here is how to avoid the worst of it. Online reputation management is a specialized field that requires a deep understanding of marketing, branding, public relations, SEO, and other technical skills. Since online […]

Kent Campbell Kent Campbell · · 1 min read
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The History of Reputation Management

ORM is a relatively new concept. It’s based on enhancing trust and credibility. Long before Google and social media brought everything online, businesses grew and expanded based on their reputation and how the market perceived a brand. Online reputation management (ORM) is a comparatively new concept, but it’s based on the same business principles: trust and credibility.

Kent Campbell Kent Campbell · · 1 min read
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Fake Reviews – Like Fake News on a Smaller Scale

Fake reviews are like fake news but on a smaller scale  (Almost) everybody knows that you can’t believe everything you read on the Internet – even reviews. A consumer review study found that 84% of consumers consider online reviews to be as trustworthy as personal recommendations. Still, from fabricated news stories to Photoshopped pictures, things aren’t always what […]

Kent Campbell Kent Campbell · · 1 min read
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What Is Reputation PR? Public Relations in Reputation Management

Traditional PR is for press. Reputation PR dominates search results. Want to crush a competitor in search results? Want to save your own brand online? Perhaps you’d like to simply cause that great article languishing on page five of Google to get more attention – you saved all those children in Africa after all! Reputation […]

Kent Campbell Kent Campbell · · 1 min read
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Blog Structure: How to Organize a Blog Post

Most people stay on a blog post for less than a minute. Follow these steps to create a blog post that checks all the boxes. We use “genetically engineered” blog posts to improve our client’s online reputation management campaigns. This is what we do. The illustration below outlines the parts of a blog and how […]

Kent Campbell Kent Campbell · · 1 min read
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The Difference Between Proactive and Reactive Reputation Management

The best reputation management strategies are proactive. In other words, if you aren’t actively managing your brand’s reputation, you are already behind.  Reputation problems can quickly turn your brand’s story into one of horror. Even the best brands are just one rogue tweet or scathing review away from crisis. Creating a proactive reputation management strategy […]

Kent Campbell Kent Campbell · · 1 min read
social media content
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What Is a Personal Brand?

What a personal brand is, why you need it, and how you build it. A company’s brand is the feeling, image, or value consumers perceive about the company or its products. Your personal brand image is how the world perceives your reputation and your business stature. Your personal brand is crucial because it is what makes you […]

Kent Campbell Kent Campbell · · 9 min read
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How to Protect Your Online Reputation

There are several things you can do to prevent damage to your online reputation: Think before you post: Think carefully about content before you post on social media or other online platforms. Avoid posting inappropriate or offensive material, as it could reflect poorly on your reputation. Protect your personal information: Be careful about what personal […]

Kent Campbell Kent Campbell · · 1 min read
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How Influence and Authority Affect Wikipedia Eligibility

Summary To create a Wikipedia page, a subject must meet notability guidelines. Notability differs from popularity. Notability means attracting sustained, significant attention based on merit. Note: You can get an idea of notability using this free tool. Subjects must be the primary focus of multiple credible sources to qualify. Many factors, like promotional content or […]

Kent Campbell Kent Campbell · · 8 min read
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Corporate Reputation Management Strategy

Corporate Reputation Strategy: Overview and Checklist Corporate reputation is an asset that requires careful attention and dedicated efforts. Developing a robust reputation strategy should involve the leadership team of your organization. In this comprehensive guide, we will explore what corporate reputation entails, how it is measured, why it is important, and the factors that influence […]

Kent Campbell Kent Campbell · · 1 min read
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Seven Free Wikipedia Alternatives

Looking for reliable alternatives to Wikipedia? This guide reviews seven free online encyclopedias — from peer-reviewed Scholarpedia to kid-friendly Kiddle — so you can find trustworthy information for research, school, or business.

Kent Campbell Kent Campbell · · 9 min read
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Measuring Corporate Reputation Based on Shareholder Value

A percentage of your company’s value can be attributed to your corporate reputation. In 2019, corporate reputation was responsible for one-third of the valuation of the world’s top 15 stock markets. Investors are more likely to buy stock in a company with a good reputation than one with a bad reputation. Focus on foundational business […]

Kent Campbell Kent Campbell · · 1 min read
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What Is Corporate Reputation?

Corporate reputation is arguably a company’s most valuable intangible asset. Underestimating the importance of corporate reputation can be fatal to your business. A positive corporate reputation is extremely difficult for competitors to replicate or overcome and can greatly impact a company’s bottom line. One of the keys to building and maintaining a good corporate reputation […]

Kent Campbell Kent Campbell · · 1 min read
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How to Survive an Online Reputation Crisis

Learn from the mistakes of companies that have weathered reputation-threatening problems to avoid experiencing a reputation crisis. Every company makes mistakes. How you fix those mistakes determines whether they make or break you. By facing up to mistakes, addressing the concerns of your customers, and taking a proactive approach to solving problems, you can save […]

Kent Campbell Kent Campbell · · 1 min read
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What Factors Influence Online Reputation?

Corporate reputation is formed by various factors that shift public opinion over time. These factors include: Search engine results News coverage Social media posts Reviews Wikipedia Other public comments Reputation work is essential whether you are currently in good standing or have suffered a blow. Irrespective of the activity that may have led to poor […]

Kent Campbell Kent Campbell · · 1 min read
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How to Avoid the Corporate Pitfalls of Online Reputational Risk

What is reputation risk, and how to reduce it Reputational risk is finally starting to gain some traction among executives and decision-makers as a legitimate and essential part of their business strategy. Considering the massive and sometimes devastating effects of reputation damage, it’s a wonder there are still so many businesses leaving themselves vulnerable. Learn […]

Kent Campbell Kent Campbell · · 1 min read
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All About the Reputation Quotient Model and How It Works

The Harris-Fombrun Reputation Quotient is the gold standard for measuring corporate reputation. Learn how the model works, what its six dimensions measure, and how companies use it to benchmark and improve their public perception.

Kent Campbell Kent Campbell · · 4 min read
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The Role of CSR In Corporate Reputation and Perception

CSR stands for Corporate Social Responsibility. CSR is a term used to describe socially beneficial activities performed by businesses. Corporate Social Responsibility can take the form of philanthropy, activism, charitable giving, or volunteering. CSR Return on Investment (ROI) is often intangible, as is the case when tuning a CSR initiative to improve corporate online reputation. […]

Kent Campbell Kent Campbell · · 1 min read
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WikiData – How and Why to Set Up and Maintain a WikiData Entry

WikiData entries help Google understand your brand and fuel Knowledge Panel results, even without a Wikipedia page. Learn what WikiData is, why it matters for SEO, and how to create and optimize a WikiData entry paired with schema markup for maximum visibility.

Kent Campbell Kent Campbell · · 1 min read
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How to Fix an Inaccurate or Negative Wikipedia Page

Can Wikipedia be edited by anyone? Yes, anyone can edit a Wikipedia article. But those edits can be positive, negative, or neutral. If your brand, or even you, have been lucky enough to be eligible for a Wikipedia article, good for you! Wikipedia is highly visible in search results, confirms your brand as significant, and […]

Kent Campbell Kent Campbell · · 1 min read
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Corporate Reputation – Benefits – Market Value and Trust

Ask any business executive if they think having a good corporate reputation is important and the answer will be an obvious ‘yes’. But ask them what’s involved with having a good online reputation, maintaining one, or even what a good online reputation entails, and many will stumble trying to define a clear answer. It’s important […]

Kent Campbell Kent Campbell · · 5 min read
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Influencers and How They Affect Online Reputation

Influencer marketing has grown from a fringe tactic to a billion-dollar industry. So much so that brands are set to spend up to $15 billion on influencer marketing. There are many types of influencers, from Instagram influencers to Amazon, YouTube, and “X” (formerly Twitter) influencers. Each has her or his own niche. This article explores […]

Kent Campbell Kent Campbell · · 1 min read

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