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Reputation and Wikipedia Insights
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What Is Online Identity Management? Definition and Overview
Online identity management is part of many online reputation management campaigns. It is comprised of a collection of techniques used to create, promote, and protect the way a person or company is portrayed on the internet. Online identity management (OIM) often works as part of a branding or reputation management campaign to improve the quality […]
Do Expired Domains Still Work for SEO
Expired domains can be used under certain circumstances to improve the Google rankings of websites. But it must be done right. Here is a summary of the contents of this article: Do expired domains work for SEO? Our studies say yes – sometimes – to a degree. Can you rely on expired domains for all […]
What is a Digital Footprint? Invisible Online Trails
We have over 15 years of experience with digital footprints. This article aims to help you understand what a digital footprint is, active vs. passive footprints, auditing, reducing, and controlling your digital footprint. Here are a few facts that might help you understand the scope of the challenge: These are average numbers, and everyone is […]
What Is Impression Management? Definition, Techniques, Ethics
Whether you realize it or not, impression management plays a huge role in personal branding, business success, and everyday life. After all, most people want to be well-liked and successful. Impression management is the process by which people attempt to control how they are perceived by others. This can be either conscious or subconscious and […]
How Sentiment Is Measured ? Online Reputation Measurement
How do you feel when you buy something amazing from your favorite store? Or get a delicious meal from a new restaurant? Are you so excited that you want to share that feeling with the world through reviews? That’s online sentiment. Online sentiment is the emotion people experience when engaging with your brand, product […]
What Is Sentiment Analysis? Importance, Brand Building, and Tactics
As the term “sentiment analysis” suggests, a basic goal in sentiment analysis is to classify the polarity of a given text. Sentiment analysis does this by looking at the document, sentence, or entity feature/aspect and assigning it a polarity — positive, negative, or neutral. Beyond polarity, sentiment classification, however, has even more advanced possibilities. For […]
A Checklist to Improve Your Online Brand Visibility
Welcome to the online brand guide.
Reputation Marketing: Definition, Benefits, Impact
Reputation marketing is the promotion, monitoring, and acquisition of positive brand content, such as reviews, social media comments, online forums, and traditional press. It is a strategy used to better understand what is being said about you or your company online and to use that understanding to improve your brand and overall online reputation.
What Non-Technical People Can Do to Improve Search Results
Summary We’re living through an unprecedented economic shock. Entire industries have shut down essentially overnight. Work orders have dried up. Bills are coming due — fast.
How a Good Reputation Lowers Costs for Property Managers
People comparison-shop before they decide. Therefore, reputation is key to success for landlords and property managers. Your online presence outsized your ability to sign new leases and keep your occupancy rates high. Prospective tenants no longer drive by properties – they jump online to dig into reviews, Google your name, and join neighborhood Facebook groups to […]
Why Brands With a Great Reputation Attract the Best Candidates
Even during the “Great Resignation” people want to work for a company with a good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your office provides catered lunches. They’re looking at your brand’s reputation. Do people think highly of your brand? Is your brand’s values and vision aligned with […]
Translation vs. Localization ? What’s the Difference?
Whether you’re an internationally-recognized car manufacturer or a mom-and-pop shop looking to expand, the internet has changed the reach and visibility of your brand, forcing you to better know the audience you are marketing to worldwide. This means your content may require translation. Anybody, anywhere, can hit the Google search bar to find information about […]
Brand Strengthening to Protect an Online Brand Before a Crisis
Navigating the complex digital realm can be daunting for brands, but this comprehensive guide sheds light on the importance and intricacies of Online Reputation Management (ORM).
What Is Doxing? Can Anything Be Done to Prevent It?
Depending on the source, the term doxing (doxxing) either comes from an abbreviation of the word documents, or docs, that has been turned into a verb; or it’s derived from the term “document tracing”; or it comes from the slang “dropping dox.”
What’s Doxing?
Depending on the source, the term doxing (doxxing) either comes from an abbreviation of the word documents, or docs, that has been turned into a verb; or it’s derived from the term “document tracing”; or it comes from the slang “dropping dox.” What does the term doxing mean? Doxing is the act of gathering and […]
How to Negotiate with People to Remove Online Content
Negative online content about you or your brand can be damaging. Fortunately, there are strategies to remove this harmful material from the internet. Many tactics involve negotiating with website owners or content creators to remove online content.
Reputation vs Character – Differences and Similarities Between Them
Character is your internal moral compass, while reputation is how others perceive you online and offline—understanding both is essential for success.
How to Write an SEO Press Release That Performs Well
An SEO press release often ranks well quickly for reputation management purposes but sometimes fades with time as the timeliness of the release fades. A well-structured, compelling press release that is naturally shared and talked about can serve your purposes well. What’s in this article If you want differentiated coverage, release the information a few […]
How to Improve Your Online Reputation Step-by-Step
Want to know how to improve your online reputation? When someone Googles your name, you might have a negative article or bad reviews in your search results. This article will outline the best ways to improve search results if the result cannot be removed. A negative online article must be suppressed if it cannot be […]
How to Write for Both Search Engines and People
The first thing to know about writing content for search engines is that you shouldn’t specifically write for search engines. You should write for people. That said, keeping Google in mind when writing is important. A recent Google update, “helpful content,” is designed to weed out content that is written specifically for search engines. This post will […]
What Is a Good Online Reputation Today?
Whether or not you realize it, most people are working on their online reputation. We do things in our daily lives that contribute to keeping a good online reputation. Here are a few things that you are probably already doing that can make your online reputation better: Curating your social media presence Responding to negative […]
Turning Negative Publicity Into a PR Opportunity
Even the largest and best-managed company can have the occasional misstep. Public relations specialists will argue that it’s the law of probability; with enough people involved and enough time passing, somebody can and will make a mistake. So even if you think your company is bulletproof, it’s important that businesses have a crisis management plan […]
How to Add HTML Schema to a Web Page Footer
Schema markup can improve your search engine profile During the process of reputation management schema is often added to the footer of websites to inform search engines about the information contained within the site, as well as other web properties associated with the entity. Schema markup tells search engines a lot of important things. They […]
Branding and Reputation Management Are Different.
Brand and reputation are closely linked, but not identical. The two are often mentioned as interchangeable terms, but they are not. Your brand and your…
How Positive and Negative Reviews Affect Business Revenue
A big part of local reputation management is reviews and ratings. A single negative review can cause your business to suffer revenue loss. The popularity of online reviews in different e-commerce sectors has grown significantly over the past decade. Since many businesses have swapped from the traditional method of selling goods to online selling, online […]
Bad Reviews, How to Respond to Negative Yelp, Google, and Other Reviews
Online reviews have become an essential part of the decision-making process for consumers, with 98% of consumers now reading reviews before making purchases, representing a significant increase from previous years. Because reviews are often the first place people look when deciding whether or not to do business, review management is a crucial aspect of online reputation management. […]
The SEO Tools We Use Day to Day
We are often asked what tools we use. Here is a partial list of third-party SEO tools we use at Reputation X.
How To Monitor Your Online Reputation: Step-By-Step & Tools
Monitoring your online reputation will provide the insights you need into what is prospects, customers, and other stakeholders are saying about you. You’ll improve your understanding of customers, and that will shed light on to what degree your products or services perform in search results and commercially. To top it off, you’ll have a better […]
What to Do When Someone with Your Same Name Does Bad Things
When someone with your same name makes headlines for the wrong reasons, their negative search results can damage your reputation. Learn how to differentiate yourself and reclaim your unique online identity.
Leveraging Sentiment for Competitive Marketing for Online Brand Comparison
People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques will give you a solid understanding of the status of […]
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