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Reputation and Wikipedia Insights
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What to Do When Someone with Your Same Name Does Bad Things
When someone with your same name makes headlines for the wrong reasons, their negative search results can damage your reputation. Learn how to differentiate yourself and reclaim your unique online identity.
Leveraging Sentiment for Competitive Marketing for Online Brand Comparison
People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques will give you a solid understanding of the status of […]
Anchor Text Examples – Link Diversity Guidelines for Anchor Text
There are many types of anchor text. When spotting “unnatural” anchors (and trying to avoid them), always strive for diversity. Put another way; you don’t…
Why People Trust Strangers When Buying Online Today
Think about the last time you bought something online. How did you decide what to buy? You probably searched for whatever you wanted and read a few reviews. Maybe you found a negative review and that was your cue to move on to the next option.
The Ethics of Online Reputation Management Today
Ethical online reputation management is important. Ethical reputation marketing requires transparency, honesty, and respect for privacy in managing the online reputations of people and brands. Businesses can build a positive and credible online presence by using legitimate methods like promoting factual content, correcting inaccuracies, and addressing issues openly. We caution against unethical practices such as […]
How to Promote Blog Content to Gain More Control Over Your Online Brand
In any reputation improvement campaign, the promotion of positive content is a central theme. One of the most common kinds of content to promote is a blog. Blogs are used often for campaigns because they can be totally controlled, unlike Facebook or LinkedIn. This article covers the best ways to promote a blog to improve […]
the Value of Corporate Reputation as an Intangible Asset
Just like we measure a business’s revenue and turnover rates, its corporate reputation is equally as important yet more challenging to measure. Despite our inability to precisely “calculate” corporate reputation, the future of your business relies on your ability to keep it in good standing.
Managing Online Reviews for Small Business and How to Do It
Interesting facts Online reviews have a significant impact on a restaurant’s bottom line, and Google is particularly crucial, drawing 73% of all online feedback. Restaurants with low ratings or few reviews may struggle to get noticed on Google, making positive reviews essential for their visibility. The most popular review platforms, in order, are Google, Yelp, […]
How to Make a Page Disappear from Google Search
Can you make a web page disappear from search results? Yes, if you have access to it. You can make Google ignore a web page, making it “disappear” from search results, by adding a “noindex” meta tag to the HTML code of a single web page on your site. If you don’t have access to the […]
How to Control How You’re Seen Online: A Compact Guide
Online reputation is like a credit report everyone can see. Whether you are a movie star or an investment banker, your online reputation determines how others perceive you. Everybody can (and should!) manage their online reputation to make sure that it is the most accurate representation of themselves.
How Search Engines Work | From Archie to AI Search and Google
Brief Overview of the Role of Search Engines You’re on the internet right now. You probably found this web page with a search engine. But have you thought about how search engines came to be the way they are today? The essential role they play is to organize the seemingly infinite amount of information available […]
Content Structures that Can Amplify Online Visibility
TLDR No time to read this? Here is a synopsis: Using these nine methods, you can enhance content ranking without traditional SEO. Publish on topically relevant, high-authority websites and use strong, branded titles and headlines. Optimize the first paragraph and descriptions to engage readers. Aim for longer articles and use bullet points for readability. Incorporate […]
What Is Reputation Capital? Building and Maintaining It
Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation capital, and it all boils down to one word: trust. How much do people trust your business? The more trust there is in your business, the greater its reputation capital. Your reputation allows you to […]
How to Optimize All Positive Search Results About Your Brand
Most companies only optimize their own site. But optimization of all top branded content can work wonders. When marketers perform search engine optimization (SEO), they usually only do it for their own website or websites they control completely, like product or service-specific sites. It is important to do SEO to stay competitive, but it’s also […]
Why Reputation is Important for Business and for People
Discover why reputation is critical for businesses and individuals, from building trust and competitive advantage to increasing profits and attracting better talent.
How Long Does It Take to Improve Google Rankings?
Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it’s because there is a lag time between 10 and 20 weeks before listings improve in search results. The exception to the rule is viral content—if users signal content is of superior value […]
Dark PR Exposed: The Hidden World of Reputation Manipulation
Dark PR firms charge as little as $100 to destroy reputations online using AI-generated misinformation, social media bots, and hack-and-leak operations.
Differences Between PR and Online Reputation Management
Many people think that managing online reputation and publicity are interchangeable concepts, and the two are often confused. Although they share similarities and may be used in conjunction with one another, they serve very different purposes. Consumers read an average of 7 reviews before purchasing from a business, which means mastering online PR and reputation […]
Repair
Why and How to Remove Yourself from Online Data Aggregators
Step by step directions on how to remove your data from data aggregators like Radaris, Spokeo, MyLife, PeopleFinders and Intelius. our personal data is more accessible than ever. Data aggregators such as Radaris, Spokeo, MyLife, PeopleFinders, Intelius, and even Ancestry.com have made it their mission to collect, categorize, and sell personal information. If you’re concerned […]
Eight Great Examples of Truly Excellent Content Marketing
Content marketing is a marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. The keywords here are ‘valuable’ and ‘relevant’. Each content piece should communicate your message in a way that adds value to your readers, answers their real questions, piques and expands their interests, […]
How to Remove An Image From Google – Steps to Delete Problem Pictures
Sometimes negative search results take the form of images. Often these negative images are very difficult to remove from the internet. When they can be removed, it is usually from a blog post, mugshot site, or article where they were initially posted, and the site publisher must take them down. You can also turn to […]
Realities and Myths of Online Reputation Management
The genie is out of the bottle. In this day and age, everything is public and visible. A plethora of information floats around the internet, and trying to control who posts feels like boiling the ocean. To make it worse, it takes so much time to build a reputation and only one bad moment to […]
Reputation Management Strategy: the Bulletproof Guide to ORM
A reputation management strategy is part of brand building, and it’s so much more than making sure your company has great reviews. This guide will help you navigate the world of reputation strategy in the online environment. Online reputation — that intangible asset, that electronic chimera — is hard to assess, let alone fix. And when […]
How to Unlock Branded Today’s Search Features In Google
Google is your new home page. When a brand dominates their own search engine results, it sends trust signals to prospective customers. Control of the many aspects of search results such as Knowledge Panel, carousel images, location information, Google posts, social media posts, and more not only provides brands with the ability to showcase why they’re […]
Google Search Results Vs. Donald Trump’s Reputation
Ex-President Trump thinks Google is rigged against him. It’s probably not, but that doesn’t stop the scrutiny. Google’s portrayal of Trump is a reflection of people’s desires – all the people, not a group or an individual. A pandemic, economic disaster, insurrection at the Capital, and Black Lives Matter marches don’t help. While Donald Trump […]
Personal Reputation Management – How People Craft Google Results
There’s a reason why the National Enquirer, The Sun, Daily Star, and US Weekly publish content that is all about scandalous behavior. We all love a good fall from grace story (unless it’s happening to us), a red hot gossip drop, or a celebrity rumor. And when personal reputations start blowing up like Philadelphia on the 4th of […]
Local Business Reputation Management Overview
Reputation matters, whether you’re an ordinary individual, an extraordinary individual, a crook, a saint, a political figure, or an entertainer. But reputation matters for more than just individuals. In the world of business, reputation has an ever broader impact than ever.
Political Reputation Management
It’s hard to change someone’s mind. However, it’s easy to confirm one’s biases. And nowhere is this more true than in the world of political reputation management. Political reputation is an untamed beast, whether you’re running for the vice president of your neighborhood HOA or vying for election to the president of the United States. […]
Measuring Corporate Sentiment in Today’s Online Environment
Corporate sentiment, or business sentiment, is how people feel about your brand. In more technical terms, it’s the level of confidence that shareholders have in a corporation or business—the prevailing mood or attitude about that company’s success (or lack thereof). Reputation management cares a great deal about corporate sentiment and the practice of sentiment analysis. […]
How Brands Are Perceived Online. Stakeholders, Bias, and Management
A person or company’s reputation is based on information (of some kind or another). And every reputation is perceived by people (of some kind or another). Put information and perception together, and you have a reputation.
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