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Reputation and Wikipedia Insights

Expert strategies, industry research, and actionable guides from 410+ published articles.

What Is Propaganda? Marketing, Misinformation, and Reputation

Propaganda is disseminating information, rumors, or ideas to influence public opinion to further a particular cause or agenda. It involves the selective display of facts, half-truths, or lies to sway people’s beliefs, actions, or attitudes. Propaganda can be used for many purposes, including political, social, or commercial goals, and can be channeled through various media, […]

Kent Campbell · August 11, 2020 · 7 min read

Damage Control 2.0: Mastering Online Reputation Defense

What do you do if someone is attacking you on Google? Attacks online happen, sometimes by accident, other times on purpose. Today’s online reputation management is an information counter-warfare with ratings, reviews, and negative content replacing guns and heavy artillery. Google and search rankings can be weaponized, intentionally or accidentally, to unfairly portray someone or something negatively. Reputation […]

Kent Campbell · August 10, 2020 · 1 min read

When Will Google Remove Search Results? How Long It Takes

Google will usually remove sexually explicit photos or videos that are distributed without consent for harassment purposes – in our experience it’s often by angry ex-partners. Does Google remove revenge porn? Yes, it does.

Kent Campbell · July 11, 2020 · 1 min read

Using NPS to Both Measure Brand Image and Protect Reputation

When it comes to running a successful company, customer satisfaction is one of the most important elements to keep in mind for obvious reasons. A satisfied customer is a customer who is more likely to be loyal to your brand. They are also more likely to recommend your brand to others, therefore improving your brand’s […]

Kent Campbell · July 8, 2020 · 1 min read

Can the Yelp Algorithm Be Beaten? Understanding Yelp Review Filtering

Learn how Yelp’s filtering algorithm works, why legitimate reviews get hidden, and proven strategies to encourage genuine reviews that won’t be filtered out.

Kent Campbell · June 29, 2020 · 10 min read

What Is Personal Branding? Standing Out in a Crowded Marketplace

When people hear personal branding, their first thought might be that it’s purely the realm of celebrities and influencers. However, the truth is that personal branding is an essential tool that should be explored by everyone who wants to get ahead. Personal branding is the intentional effort to promote yourself in a way that establishes […]

Kent Campbell · June 24, 2020 · 9 min read

How to Use Web Schema to Improve Branded Search Results

Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know many things that may not be present in the text of a web page. Schema does not change the way a web page looks. It exists in the HTML of a page and […]

Kent Campbell · June 23, 2020 · 1 min read

What Is Reputation Management? Definition, Process, and Ethics

Reputation management is the practice of shaping public perception through monitoring, content strategy, and engagement. Learn what it involves, how the process works, and the ethical principles that separate legitimate practice from manipulation.

Kent Campbell · June 2, 2020 · 9 min read

What Is Online Identity Management? Definition and Overview

Online identity management is part of many online reputation management campaigns. It is comprised of a collection of techniques used to create, promote, and protect the way a person or company is portrayed on the internet. Online identity management (OIM) often works as part of a branding or reputation management campaign to improve the quality […]

Kent Campbell · May 19, 2020 · 1 min read

Do Expired Domains Still Work for SEO

Expired domains can be used under certain circumstances to improve the Google rankings of websites. But it must be done right. Here is a summary of the contents of this article: Do expired domains work for SEO? Our studies say yes – sometimes – to a degree. Can you rely on expired domains for all […]

Kent Campbell · May 19, 2020 · 1 min read

What is a Digital Footprint? Invisible Online Trails

We have over 15 years of experience with digital footprints. This article aims to help you understand what a digital footprint is, active vs. passive footprints, auditing, reducing, and controlling your digital footprint. Here are a few facts that might help you understand the scope of the challenge: These are average numbers, and everyone is […]

Kent Campbell · May 5, 2020 · 14 min read

What Is Impression Management? Definition, Techniques, Ethics

Whether you realize it or not, impression management plays a huge role in personal branding, business success, and everyday life. After all, most people want to be well-liked and successful. Impression management is the process by which people attempt to control how they are perceived by others. This can be either conscious or subconscious and […]

Kent Campbell · April 28, 2020 · 1 min read

How Sentiment Is Measured ? Online Reputation Measurement

How do you feel when you buy something amazing from your favorite store? Or get a delicious meal from a new restaurant? Are you so excited that you want to share that feeling with the world through reviews? That’s online sentiment. Online sentiment is the emotion people experience when engaging with your brand, product […]

Kent Campbell · April 22, 2020 · 1 min read

What Is Sentiment Analysis? Importance, Brand Building, and Tactics

As the term “sentiment analysis” suggests, a basic goal in sentiment analysis is to classify the polarity of a given text. Sentiment analysis does this by looking at the document, sentence, or entity feature/aspect and assigning it a polarity — positive, negative, or neutral. Beyond polarity, sentiment classification, however, has even more advanced possibilities. For […]

Kent Campbell · April 14, 2020 · 1 min read

A Checklist to Improve Your Online Brand Visibility

Welcome to the online brand guide.

Kent Campbell · April 11, 2020 · 1 min read

Reputation Marketing: Definition, Benefits, Impact

Reputation marketing is the promotion, monitoring, and acquisition of positive brand content, such as reviews, social media comments, online forums, and traditional press. It is a strategy used to better understand what is being said about you or your company online and to use that understanding to improve your brand and overall online reputation.

Kent Campbell · April 9, 2020 · 1 min read

What Non-Technical People Can Do to Improve Search Results

Summary We’re living through an unprecedented economic shock. Entire industries have shut down essentially overnight. Work orders have dried up. Bills are coming due — fast.

Kent Campbell · April 8, 2020 · 1 min read

How a Good Reputation Lowers Costs for Property Managers

People comparison-shop before they decide. Therefore, reputation is key to success for landlords and property managers. Your online presence outsized your ability to sign new leases and keep your occupancy rates high. Prospective tenants no longer drive by properties – they jump online to dig into reviews, Google your name, and join neighborhood Facebook groups to […]

Kent Campbell · April 7, 2020 · 1 min read

Why Brands With a Great Reputation Attract the Best Candidates

Even during the “Great Resignation” people want to work for a company with a good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your office provides catered lunches. They’re looking at your brand’s reputation. Do people think highly of your brand? Is your brand’s values and vision aligned with […]

Kent Campbell · March 30, 2020 · 1 min read

Translation vs. Localization ? What’s the Difference?

Whether you’re an internationally-recognized car manufacturer or a mom-and-pop shop looking to expand, the internet has changed the reach and visibility of your brand, forcing you to better know the audience you are marketing to worldwide. This means your content may require translation. Anybody, anywhere, can hit the Google search bar to find information about […]

Kent Campbell · March 24, 2020 · 1 min read

Brand Strengthening to Protect an Online Brand Before a Crisis

Navigating the complex digital realm can be daunting for brands, but this comprehensive guide sheds light on the importance and intricacies of Online Reputation Management (ORM).

Kent Campbell · March 22, 2020 · 1 min read

What Is Doxing? Can Anything Be Done to Prevent It?

Depending on the source, the term doxing (doxxing) either comes from an abbreviation of the word documents, or docs, that has been turned into a verb; or it’s derived from the term “document tracing”; or it comes from the slang “dropping dox.”

Kent Campbell · March 21, 2020 · 1 min read

What’s Doxing?

Depending on the source, the term doxing (doxxing) either comes from an abbreviation of the word documents, or docs, that has been turned into a verb; or it’s derived from the term “document tracing”; or it comes from the slang “dropping dox.” What does the term doxing mean? Doxing is the act of gathering and […]

Kent Campbell · March 21, 2020 · 5 min read

How to Negotiate with People to Remove Online Content

Negative online content about you or your brand can be damaging. Fortunately, there are strategies to remove this harmful material from the internet. Many tactics involve negotiating with website owners or content creators to remove online content.

Kent Campbell · March 19, 2020 · 1 min read

Reputation vs Character – Differences and Similarities Between Them

Character is your internal moral compass, while reputation is how others perceive you online and offline—understanding both is essential for success.

Kent Campbell · March 12, 2020 · 4 min read

How to Write an SEO Press Release That Performs Well

An SEO press release often ranks well quickly for reputation management purposes but sometimes fades with time as the timeliness of the release fades. A well-structured, compelling press release that is naturally shared and talked about can serve your purposes well. What’s in this article If you want differentiated coverage, release the information a few […]

Kent Campbell · March 8, 2020 · 1 min read

How to Write for Both Search Engines and People

The first thing to know about writing content for search engines is that you shouldn’t specifically write for search engines. You should write for people. That said, keeping Google in mind when writing is important. A recent Google update, “helpful content,” is designed to weed out content that is written specifically for search engines. This post will […]

Kent Campbell · March 3, 2020 · 1 min read

What Is a Good Online Reputation Today?

Whether or not you realize it, most people are working on their online reputation. We do things in our daily lives that contribute to keeping a good online reputation. Here are a few things that you are probably already doing that can make your online reputation better: Curating your social media presence Responding to negative […]

Kent Campbell · February 24, 2020 · 2 min read

Turning Negative Publicity Into a PR Opportunity

Even the largest and best-managed company can have the occasional misstep. Public relations specialists will argue that it’s the law of probability; with enough people involved and enough time passing, somebody can and will make a mistake. So even if you think your company is bulletproof, it’s important that businesses have a crisis management plan […]

Kent Campbell · February 7, 2020 · 1 min read

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