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Reputation and Wikipedia Insights
Expert strategies, industry research, and actionable guides from 370+ published articles.
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The Difference Between Proactive and Reactive Reputation Management
The best reputation management strategies are proactive. In other words, if you aren’t actively managing your brand’s reputation, you are already behind. Reputation problems can quickly turn your brand’s story into one of horror. Even the best brands are just one rogue tweet or scathing review away from crisis. Creating a proactive reputation management strategy […]
What Is a Personal Brand?
What a personal brand is, why you need it, and how you build it. A company’s brand is the feeling, image, or value consumers perceive about the company or its products. Your personal brand image is how the world perceives your reputation and your business stature. Your personal brand is crucial because it is what makes you […]
How to Protect Your Online Reputation
There are several things you can do to prevent damage to your online reputation: Think before you post: Think carefully about content before you post on social media or other online platforms. Avoid posting inappropriate or offensive material, as it could reflect poorly on your reputation. Protect your personal information: Be careful about what personal […]
How Influence and Authority Affect Wikipedia Eligibility
Summary To create a Wikipedia page, a subject must meet notability guidelines. Notability differs from popularity. Notability means attracting sustained, significant attention based on merit. Note: You can get an idea of notability using this free tool. Subjects must be the primary focus of multiple credible sources to qualify. Many factors, like promotional content or […]
Corporate Reputation Management Strategy
Corporate Reputation Strategy: Overview and Checklist Corporate reputation is an asset that requires careful attention and dedicated efforts. Developing a robust reputation strategy should involve the leadership team of your organization. In this comprehensive guide, we will explore what corporate reputation entails, how it is measured, why it is important, and the factors that influence […]
What Real-World Wikipedia Editing is Like
There are a lot of articles online that will tell you to make a Wikipedia article to boost your company’s online reputation , brand awareness, traffic…
Edit Your Own Wikipedia Page? There’s a Chance You Will Get Caught.
Learn why editing your own Wikipedia article is risky and how Wikipedia editors detect conflict of interest edits.
Seven Free Wikipedia Alternatives
Looking for reliable alternatives to Wikipedia? This guide reviews seven free online encyclopedias — from peer-reviewed Scholarpedia to kid-friendly Kiddle — so you can find trustworthy information for research, school, or business.
Measuring Corporate Reputation Based on Shareholder Value
A percentage of your company’s value can be attributed to your corporate reputation. In 2019, corporate reputation was responsible for one-third of the valuation of the world’s top 15 stock markets. Investors are more likely to buy stock in a company with a good reputation than one with a bad reputation. Focus on foundational business […]
Corporate Social Responsibility (CSR) and Reputation
Corporate social responsibility builds reputation, protects against crises, and delivers measurable benefits including 92% better brand perception and 3.2X increase in trust.
What Is Corporate Reputation?
Corporate reputation is arguably a company’s most valuable intangible asset. Underestimating the importance of corporate reputation can be fatal to your business. A positive corporate reputation is extremely difficult for competitors to replicate or overcome and can greatly impact a company’s bottom line. One of the keys to building and maintaining a good corporate reputation […]
How to Survive an Online Reputation Crisis
Learn from the mistakes of companies that have weathered reputation-threatening problems to avoid experiencing a reputation crisis. Every company makes mistakes. How you fix those mistakes determines whether they make or break you. By facing up to mistakes, addressing the concerns of your customers, and taking a proactive approach to solving problems, you can save […]
What Factors Influence Online Reputation?
Corporate reputation is formed by various factors that shift public opinion over time. These factors include: Search engine results News coverage Social media posts Reviews Wikipedia Other public comments Reputation work is essential whether you are currently in good standing or have suffered a blow. Irrespective of the activity that may have led to poor […]
How to Avoid the Corporate Pitfalls of Online Reputational Risk
What is reputation risk, and how to reduce it Reputational risk is finally starting to gain some traction among executives and decision-makers as a legitimate and essential part of their business strategy. Considering the massive and sometimes devastating effects of reputation damage, it’s a wonder there are still so many businesses leaving themselves vulnerable. Learn […]
How Fortune Ranks the Reputation of the World’s Most Admired Companies
Fortune’s World’s Most Admired Companies list ranks 680 global corporations across nine key attributes judged by 3,770 industry insiders. Learn how the ranking methodology works, what criteria matter most, and how corporate reputation scores differ from public perception.
All About the Reputation Quotient Model and How It Works
The Harris-Fombrun Reputation Quotient is the gold standard for measuring corporate reputation. Learn how the model works, what its six dimensions measure, and how companies use it to benchmark and improve their public perception.
The Role of CSR In Corporate Reputation and Perception
CSR stands for Corporate Social Responsibility. CSR is a term used to describe socially beneficial activities performed by businesses. Corporate Social Responsibility can take the form of philanthropy, activism, charitable giving, or volunteering. CSR Return on Investment (ROI) is often intangible, as is the case when tuning a CSR initiative to improve corporate online reputation. […]
Net Promoter Score as a Measure of Corporate Reputation
Imagine for a minute that there was an easy-to-understand metric that told you:
WikiData – How and Why to Set Up and Maintain a WikiData Entry
WikiData entries help Google understand your brand and fuel Knowledge Panel results, even without a Wikipedia page. Learn what WikiData is, why it matters for SEO, and how to create and optimize a WikiData entry paired with schema markup for maximum visibility.
How to Fix an Inaccurate or Negative Wikipedia Page
Can Wikipedia be edited by anyone? Yes, anyone can edit a Wikipedia article. But those edits can be positive, negative, or neutral. If your brand, or even you, have been lucky enough to be eligible for a Wikipedia article, good for you! Wikipedia is highly visible in search results, confirms your brand as significant, and […]
Influencers and How They Affect Online Reputation
Influencer marketing has grown from a fringe tactic to a billion-dollar industry. So much so that brands are set to spend up to $15 billion on influencer marketing. There are many types of influencers, from Instagram influencers to Amazon, YouTube, and “X” (formerly Twitter) influencers. Each has her or his own niche. This article explores […]
Wikipedia
How to Get a Wikipedia Page: Eligibility & Notability Guide
Learn what it takes to get a Wikipedia page. This guide covers Wikipedia’s notability requirements, reliable sources, the article creation process, and common mistakes that lead to deletion.
Solutions for Solving a Bad Company Reputation
A bad company reputation can lead to negative reviews and bad press, which can adversely affect your business’s bottom line. Here’s why.
What Is Propaganda? Marketing, Misinformation, and Reputation
Propaganda is disseminating information, rumors, or ideas to influence public opinion to further a particular cause or agenda. It involves the selective display of facts, half-truths, or lies to sway people’s beliefs, actions, or attitudes. Propaganda can be used for many purposes, including political, social, or commercial goals, and can be channeled through various media, […]
Damage Control 2.0: Mastering Online Reputation Defense
What do you do if someone is attacking you on Google? Attacks online happen, sometimes by accident, other times on purpose. Today’s online reputation management is an information counter-warfare with ratings, reviews, and negative content replacing guns and heavy artillery. Google and search rankings can be weaponized, intentionally or accidentally, to unfairly portray someone or something negatively. Reputation […]
When Will Google Remove Search Results? How Long It Takes
Google will usually remove sexually explicit photos or videos that are distributed without consent for harassment purposes – in our experience it’s often by angry ex-partners. Does Google remove revenge porn? Yes, it does.
Using NPS to Both Measure Brand Image and Protect Reputation
When it comes to running a successful company, customer satisfaction is one of the most important elements to keep in mind for obvious reasons. A satisfied customer is a customer who is more likely to be loyal to your brand. They are also more likely to recommend your brand to others, therefore improving your brand’s […]
Can the Yelp Algorithm Be Beaten? Understanding Yelp Review Filtering
Learn how Yelp’s filtering algorithm works, why legitimate reviews get hidden, and proven strategies to encourage genuine reviews that won’t be filtered out.
What Is Personal Branding? Standing Out in a Crowded Marketplace
When people hear personal branding, their first thought might be that it’s purely the realm of celebrities and influencers. However, the truth is that personal branding is an essential tool that should be explored by everyone who wants to get ahead. Personal branding is the intentional effort to promote yourself in a way that establishes […]
How to Use Web Schema to Improve Branded Search Results
Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know many things that may not be present in the text of a web page. Schema does not change the way a web page looks. It exists in the HTML of a page and […]
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