Highlights: Improve your personal brand online by paying attention to what Google reveals about similar people. Online content gaps are missed opportunities at generating awareness and interest in your personal brand. A successful content strategy addresses customer’s needs at all stages of the buyer’s journey. A quick and efficient way to spot and correct content […]
People try to exploit Wikipedia’s open editing policy to add false information, but the online encyclopedia has tools and volunteer teams to suss them out. Highlights Wikipedia uses powerful tools and a large network of volunteer editors to detect bogus edits. Wikipedia edits can be tracked by the editor’s username or IP address. False information […]
Reviews matter. They make your business more credible and directly impact revenue. No matter if you’re a small business or a major brand, online reviews affect your reputation and conversion rates. They can make or break your business. This is even more true as we continue to navigate tumultuous economic times. U.S. digital revenue skyrocketed […]
With a vast majority of interactions and evaluations happening online, managing one’s reputation has never been more critical. It’s not just about mitigating negative content; it’s also about actively building and nurturing a positive online persona.
The highlights A personal brand statement sets you apart from the competition. Effective personal brand statements are succinct, emotionally provocative, intriguing, and formatted with purpose. Examples of personal brand statements include those relevant to entrepreneurs, freelancers, and job seekers alike. Powerful personal brand statements answer the questions of who you are, why you’re valuable, what you […]
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet Corporate reputation has so many facets that it’s hard to get all the information in one place. We’re here to remedy that. This corporate reputation guide will break down […]
Highlights: Brand stakeholders are any individual or group interested in your company’s outcomes. Understanding what each stakeholder needs and how to cater to them can help your business succeed. Overlooking a stakeholder might mean overlooking a business opportunity. The various stakeholders can have different (and sometimes conflicting) interests, so sometimes, a company must make tradeoffs […]
Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business. Corporate image is more about how a brand makes people feel, while reputation includes people’s perceptions of a company’s products, leadership, finances, social responsibility, and interactions with its customers, employees, and community. Both corporate image and reputation […]
Highlights Your company’s reputation is arguably its most valuable asset. 63% of your market value is attributed to your corporate reputation. The Internet and social media have made reputation insurance more vital than ever. Reputation insurance policies can be purchased individually or integrated into existing company insurance policies. Stand-alone corporate reputation insurance policies are designed […]
A brand reputation analysis explores the sentiment reflected by the online content associated with your brand. By considering various factors, it provides a comprehensive overview of your brand’s online reputation. This article offers detailed insight into conducting a reputation analysis for your brand.
Sentiment analysis, often powered by natural language processing (NLP) and artificial intelligence (AI), is a computational method used to identify and quantify the emotional tone conveyed in text, video, or image content. Sentiment analysis plays an important role in determining a brand’s online reputation by assessing the sentiment of customer feedback across many online platforms, […]
Measuring The Impact of Brand Reputation “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Jeff Bezos While there’s no singular method to quantify your brand’s reputation, there are metrics that make reputation management more effective. These metrics typically reflect consumer sentiment […]
Highlights A website that represents an individual in a professional context is a crucial reputation element Your professional personal website should include at least 13 essential features These five professional websites nailed their brand personality Investing in professional web development is the best way to make your website stand out Your professional website does more […]
Business assets are often thought of as tangible things that provide service or value to the company that owns them, such as equipment, cash, raw materials, or real estate. But there are valuable properties in business that are not physical. These include patents, goodwill, and a good corporate reputation.
Reputation management strategy after a problem occurs Research shows that, on average, Americans tell 16 people about a bad service experience. Reputation tragedies can range from negative reviews online to full-blown global media crises. While a media crisis may seem a bigger problem, bad reviews that happen over a longer period of time can be […]
When a brand wants to improve its online reviews and ratings, the right strategy will make all the difference. Some strategies are slow, others faster. Some work, others get you banned. Online reviews are an excellent resource for consumers and businesses as they go about their buying decisions. Word of mouth has always been a key […]
90% of the traffic your articles draw will be because of the headline – not the content that follows. This is because few will see the content that follows unless the headline is good. That is where “clickbait” headlines come in. A highly clickable headline will help content get more views, and rise in search […]
What is a Reverse Wikipedia Strategy? The Reverse Wikipedia Strategy is a framework to improve a brand’s online content by imagining what an ideal Wikipedia page may look like in a year or more. Within a family of strategies used by Reputation X, it’s an exercise for strategists and content creators to think about the best […]
If you are a citizen of the EU, Right to Be Forgotten might help you clean up your past. If you are a US citizen, it won’t help. If you live in the European Union or Argentina, you can use Right to Be Forgotten. In 2013, the European Court of Justice began to consider the […]
Overview Executive reputation is often improved by creating a strong executive biography page either on the executive’s own site or as a biography on the company site. Strong, relevant biographies are often part of a quality online reputation management campaign. This article will show you how to develop an executive biography page on a corporate […]
Highlights: Corporate reputation is factoring more and more in a company’s value. A report released by global communications firm Weber Shandwick found that global executives attribute an average of 63% of their company’s market value to their corporate reputation. The wide variety of the factors that contribute to corporate reputation, from work environment and corporate […]
In a perfect world, removing your information from search results would be as easy as dropping a file in a cyber trash can. Unfortunately, the internet is a precarious place, and anything that goes “live” has the potential to spread to other sites and social media profiles. Here is a diagram that explains, step by […]
What is the Digital Millennium Copyright Act? Passed in 1998, the Digital Millennium Copyright Act (DMCA) is a federal law designed to protect copyright holders from online theft resulting from the distribution or reproduction of their works without permission. The DMCA covers not only images, but music, movies, writing, and any intellectual property that is copyrighted. Copyright […]
Strategies to remove negative search results Just about every company has something it’d like to remove from the Internet. What if you could make it happen?Removing negative content is not a quick and easy task, but it’s almost always worth trying (so long as the attempt to remove it doesn’t make things worse). Research shows […]
I. Introduction: What is Defamation? Imagine you are a talented graphic designer, proud of the career you have built over a decade. You part ways with a client on amicable terms, or so you thought. A few weeks later, you discover this former client has been telling other potential clients in your small industry that […]
The asset that most directly affects the decision-making of your competitors, customers, friends, family, coworkers, and everyone else who comes in contact with you or your brand is your reputation. A reputation is a form of power. It’s also fragile. So how is a reputation formed, what does it consist of, and what’s the basic […]
In reputation management, you can repair an online reputation by deleting online content, de-indexing it from search engines, or pushing it down in search results where it is seldom seen. The second approach is called “suppression”. This article details how to push down negative search results. Removing, Deindexing, or Burying Negative Search Results If online […]
Why Social Proof Matters The statistics tell a compelling story about why social proof matters: But social proof has evolved far beyond traditional word-of-mouth recommendations. In our digital age, it encompasses everything from Instagram stories featuring your product to real-time notifications about other customers’ purchases. It’s the five-star rating that pushes someone over the decision […]
It can be challenging to find the best online reputation management company for your needs. This article explores the things you should keep in mind when exploring the best fit.
A breakdown of rates and services from five industry leaders in the online reputation management industry. Article Highlights Your reputation could be about 63% of the value of your business. But before you invest, you probably want to get an idea of what you should budget for and what level of repair, development, and protection […]
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