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Reputation and Wikipedia Insights

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Personal Brand Statements – Examples

The highlights A personal brand statement sets you apart from the competition. Effective personal brand statements are succinct, emotionally provocative, intriguing, and formatted with purpose.  Examples of personal brand statements include those relevant to entrepreneurs, freelancers, and job seekers alike. Powerful personal brand statements answer the questions of who you are, why you’re valuable, what you […]

Kent Campbell Kent Campbell · · 1 min read
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The Very Good Guide to Corporate Reputation Online

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet Corporate reputation has so many facets that it’s hard to get all the information in one place. We’re here to remedy that. This corporate reputation guide will break down […]

Kent Campbell Kent Campbell · · 1 min read
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Brand Stakeholders – Who They Are and How to Interact With Them

Highlights: Brand stakeholders are any individual or group interested in your company’s outcomes. Understanding what each stakeholder needs and how to cater to them can help your business succeed. Overlooking a stakeholder might mean overlooking a business opportunity. The various stakeholders can have different (and sometimes conflicting) interests, so sometimes, a company must make tradeoffs […]

Kent Campbell Kent Campbell · · 1 min read
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The Impact of Online Image on Corporate Reputation

Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business. Corporate image is more about how a brand makes people feel, while reputation includes people’s perceptions of a company’s products, leadership, finances, social responsibility, and interactions with its customers, employees, and community.  Both corporate image and reputation […]

Kent Campbell Kent Campbell · · 1 min read
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Can Your Reputation Be Insured?

Highlights Your company’s reputation is arguably its most valuable asset. 63% of your market value is attributed to your corporate reputation. The Internet and social media have made reputation insurance more vital than ever. Reputation insurance policies can be purchased individually or integrated into existing company insurance policies.  Stand-alone corporate reputation insurance policies are designed […]

Kent Campbell Kent Campbell · · 1 min read
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How to Perform a Thorough Brand Analysis: SWOT Analysis for Brands Online

A brand reputation analysis explores the sentiment reflected by the online content associated with your brand. By considering various factors, it provides a comprehensive overview of your brand’s online reputation. This article offers detailed insight into conducting a reputation analysis for your brand.

Kent Campbell Kent Campbell · · 1 min read
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Reputation and Sentiment Analysis Go Hand in Hand

Sentiment analysis, often powered by natural language processing (NLP) and artificial intelligence (AI), is a computational method used to identify and quantify the emotional tone conveyed in text, video, or image content. Sentiment analysis plays an important role in determining a brand’s online reputation by assessing the sentiment of customer feedback across many online platforms, […]

Kent Campbell Kent Campbell · · 1 min read
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How to Measure Brand Reputation – Key Metrics, Tools, Analysis

Measuring The Impact of Brand Reputation “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Jeff Bezos While there’s no singular method to quantify your brand’s reputation, there are metrics that make reputation management more effective. These metrics typically reflect consumer sentiment […]

Kent Campbell Kent Campbell · · 8 min read
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Everything a Professional Personal Website Should Include

Highlights A website that represents an individual in a professional context is a crucial reputation element Your professional personal website should include at least 13 essential features These five professional websites nailed their brand personality Investing in professional web development is the best way to make your website stand out Your professional website does more […]

Kent Campbell Kent Campbell · · 1 min read
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What Makes Company Reputation Such a Valuable Intangible Asset?

Business assets are often thought of as tangible things that provide service or value to the company that owns them, such as equipment, cash, raw materials, or real estate. But there are valuable properties in business that are not physical. These include patents, goodwill, and a good corporate reputation.

Kent Campbell Kent Campbell · · 1 min read
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Reputation Strategy After a Crisis Has Occurred

Reputation management strategy after a problem occurs Research shows that, on average, Americans tell 16 people about a bad service experience. Reputation tragedies can range from negative reviews online to full-blown global media crises. While a media crisis may seem a bigger problem, bad reviews that happen over a longer period of time can be […]

Kent Campbell Kent Campbell · · 1 min read
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Review Management Strategies and Tactics

When a brand wants to improve its online reviews and ratings, the right strategy will make all the difference. Some strategies are slow, others faster. Some work, others get you banned.  Online reviews are an excellent resource for consumers and businesses as they go about their buying decisions. Word of mouth has always been a key […]

Kent Campbell Kent Campbell · · 1 min read
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Clickbait Examples: Powerful Headlines and Images Drive Clicks

90% of the traffic your articles draw will be because of the headline – not the content that follows. This is because few will see the content that follows unless the headline is good. That is where “clickbait” headlines come in. A highly clickable headline will help content get more views, and rise in search […]

Kent Campbell Kent Campbell · · 1 min read
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The Reverse Wikipedia Strategy of Reputation Management Strategy

What is a Reverse Wikipedia Strategy? The Reverse Wikipedia Strategy is a framework to improve a brand’s online content by imagining what an ideal Wikipedia page may look like in a year or more. Within a family of strategies used by Reputation X, it’s an exercise for strategists and content creators to think about the best […]

Kent Campbell Kent Campbell · · 6 min read
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What Is Right to Be Forgotten? US, EU and Beyond

If you are a citizen of the EU, Right to Be Forgotten might help you clean up your past. If you are a US citizen, it won’t help. If you live in the European Union or Argentina, you can use Right to Be Forgotten. In 2013, the European Court of Justice began to consider the […]

Kent Campbell Kent Campbell · · 1 min read
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How to Create a Corporate Executive Biography Page That Performs

Overview Executive reputation is often improved by creating a strong executive biography page either on the executive’s own site or as a biography on the company site. Strong, relevant biographies are often part of a quality online reputation management campaign. This article will show you how to develop an executive biography page on a corporate […]

Kent Campbell Kent Campbell · · 2 min read
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Measuring Your Company?s Most Valuable Intangible Asset Online

Highlights: Corporate reputation is factoring more and more in a company’s value. A report released by global communications firm Weber Shandwick found that global executives attribute an average of 63% of their company’s market value to their corporate reputation. The wide variety of the factors that contribute to corporate reputation, from work environment and corporate […]

Kent Campbell Kent Campbell · · 1 min read
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How to Remove Personal Information from Search Results

In a perfect world, removing your information from search results would be as easy as dropping a file in a cyber trash can. Unfortunately, the internet is a precarious place, and anything that goes “live” has the potential to spread to other sites and social media profiles. Here is a diagram that explains, step by […]

Kent Campbell Kent Campbell · · 12 min read
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How to Remove Pages From Google for Copyright Infringement

What is the Digital Millennium Copyright Act? Passed in 1998, the Digital Millennium Copyright Act (DMCA) is a federal law designed to protect copyright holders from online theft resulting from the distribution or reproduction of their works without permission. The DMCA covers not only images, but music, movies, writing, and any intellectual property that is copyrighted. Copyright […]

Kent Campbell Kent Campbell · · 1 min read
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Ways to Remove Negative Online Content from Search Results

Strategies to remove negative search results Just about every company has something it’d like to remove from the Internet. What if you could make it happen?Removing negative content is not a quick and easy task, but it’s almost always worth trying (so long as the attempt to remove it doesn’t make things worse). Research shows […]

Kent Campbell Kent Campbell · · 1 min read
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Defamation of Character Explained

I. Introduction: What is Defamation? Imagine you are a talented graphic designer, proud of the career you have built over a decade. You part ways with a client on amicable terms, or so you thought. A few weeks later, you discover this former client has been telling other potential clients in your small industry that […]

Kent Campbell Kent Campbell · · 12 min read
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How to Change Google Knowledge Panel for the Better

Google Knowledge Panel pulls information from many sources. It can be changed to some degree. Here’s how. The Knowledge Graph is a technology created by Google that is a vast collection of interconnected data points that helps Google understand the relationships between different entities on the web. Results from Knowledge Graph and other sources appear […]

Kent Campbell Kent Campbell · · 7 min read
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Basics of Reputation Management Theory

The asset that most directly affects the decision-making of your competitors, customers, friends, family, coworkers, and everyone else who comes in contact with you or your brand is your reputation. A reputation is a form of power. It’s also fragile. So how is a reputation formed, what does it consist of, and what’s the basic […]

Kent Campbell Kent Campbell · · 1 min read
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How to Push Negative Search Results Down in SERPs

In reputation management, you can repair an online reputation by deleting online content, de-indexing it from search engines, or pushing it down in search results where it is seldom seen. The second approach is called “suppression”. This article details how to push down negative search results. Removing, Deindexing, or Burying Negative Search Results If online […]

Kent Campbell Kent Campbell · · 1 min read
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Social Proof: Building a Strong Reputation By Leveraging Psychology

Why Social Proof Matters The statistics tell a compelling story about why social proof matters: But social proof has evolved far beyond traditional word-of-mouth recommendations. In our digital age, it encompasses everything from Instagram stories featuring your product to real-time notifications about other customers’ purchases. It’s the five-star rating that pushes someone over the decision […]

Kent Campbell Kent Campbell · · 17 min read
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How Much Do Online Reputation Management Services Cost?

A breakdown of rates and services from five industry leaders in the online reputation management industry. Article Highlights Your reputation could be about 63% of the value of your business. But before you invest, you probably want to get an idea of what you should budget for and what level of repair, development, and protection […]

Kent Campbell Kent Campbell · · 1 min read
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SEO Reputation Management Overview

SEO Reputation Management helps businesses control search results by suppressing negatives and amplifying positive content. This guide will show you step-by-step how to improve your online reputation with SEO strategies. Jump to a Section

Kent Campbell Kent Campbell · · 1 min read
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Website Reputation Management – How People See Your Business Online

This article is about reputation management for websites. Looking for a tool to check the reputation of a website? Click here.  Most “website reputation” articles are about spam scores, which are usually due to email abuse or a misconfigured DNS. This article is about how a website’s reputation is perceived in search and social results […]

Kent Campbell Kent Campbell · · 1 min read
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How Does Bing Search Engine Work? Compared to Google And Others

In this article, we’ll delve into the inner workings of Bing’s search engine, explaining each step in a way that’s easy to understand. We’ll explore everything from search queries and indexing to the sophisticated algorithms that rank results, and we’ll touch on advanced technologies like artificial intelligence. After reading this, you will have a solid […]

Kent Campbell Kent Campbell · · 5 min read

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