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Tag: Business Reputation Marketing

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Understanding Personal, Brand, and Local Knowledge Panels

You’re probably here because you’re interested in building or enhancing your own online presence on Google. Maybe you’re managing your personal brand, overseeing your company’s online image, or driving local visibility for a small business. In any case, understanding the differences between Personal, Brand, and Local Knowledge Panels is the starting point for stronger visibility […]

Kent Campbell Kent Campbell · · 7 min read
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The Benefits, Challenges, and Ethics of Changing Search Results

Search engine manipulation, a practice that involves intentionally altering search engine results, has become a topic of increasing importance and debate.  This article dives into the intricacies of search engine manipulation, exploring its benefits, challenges, and the ethical considerations that come with it. Understanding Search Engine Manipulation Search engine manipulation is the deliberate alteration of […]

Kent Campbell Kent Campbell · · 5 min read
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People Also Ask SEO – Can PAA Be Changed?

The visibility of a business, organization, or brand in search engine results can significantly influence its reputation and consumer perception. An important part of how brands are seen and judged in search results is Google’s “People Also Ask” (PAA) boxes. PAA boxes appear in over half of all Google searches. Sometimes, PAA boxes contain damaging […]

Kent Campbell Kent Campbell · · 9 min read
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ORM Social Media – Importance and Impact

If you’re like most people, managing your socials has become second nature. Checking social feeds is on par with checking our emails. Likewise, social media is highly important in online reputation management.  Platforms like Facebook, Twitter, and LinkedIn provide unparalleled opportunities to shape how consumers and employers perceive personal and company brands.  This article will […]

Kent Campbell Kent Campbell · · 1 min read
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How to Use Content Marketing in Your Visual Branding (+AI Tools to Help)

Visual content marketing is essential for better branding.  Text-based content is important, but it is most effective when supplemented with visual content.  The biggest advantage of visual content is … Visual Content Grabs Attention Researchers have found that looking at colors increases a person’s willingness to read an article. Mundane text copy has no color […]

Ann Smarty Ann Smarty · · 4 min read
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Social Capital and Reputation – An Exploration

Understanding Social Capital Social capital is the set of shared values, resources, and relationships that enable individuals and groups to work together towards a common purpose. It encompasses the potential ability to obtain resources, favors, or information through personal connections. Think of social capital as the currency of trust and reciprocity that exists within social […]

Kent Campbell Kent Campbell · · 8 min read
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Verifying Online Identity ? Proving You?re Who You Say You Are

In the technology world, there’s a saying: no one knows you’re a dog on the Internet.We use this saying in security to make the point that the Internet has a high degree of anonymity. While the question of whether that level of anonymity is good or bad is for another discussion, another aspect is important […]

Ann Smarty Ann Smarty · · 1 min read

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