Tag
Online Reputation Management Services
48 articles
Differences Between PR and Online Reputation Management
Many people think that managing online reputation and publicity are interchangeable concepts, and the two are often confused. Although they share similarities and may be used in conjunction with one another, they serve very different purposes. Consumers read an average of 7 reviews before purchasing from a business, which means mastering online PR and reputation […]
How to Remove An Image From Google – Steps to Delete Problem Pictures
Sometimes negative search results take the form of images. Often these negative images are very difficult to remove from the internet. When they can be removed, it is usually from a blog post, mugshot site, or article where they were initially posted, and the site publisher must take them down. You can also turn to […]
Reputation Management Strategy: the Bulletproof Guide to ORM
A reputation management strategy is part of brand building, and it’s so much more than making sure your company has great reviews. This guide will help you navigate the world of reputation strategy in the online environment. Online reputation — that intangible asset, that electronic chimera — is hard to assess, let alone fix. And when […]
Google Search Results Vs. Donald Trump’s Reputation
Ex-President Trump thinks Google is rigged against him. It’s probably not, but that doesn’t stop the scrutiny. Google’s portrayal of Trump is a reflection of people’s desires – all the people, not a group or an individual. A pandemic, economic disaster, insurrection at the Capital, and Black Lives Matter marches don’t help. While Donald Trump […]
How Brands Are Perceived Online. Stakeholders, Bias, and Management
A person or company’s reputation is based on information (of some kind or another). And every reputation is perceived by people (of some kind or another). Put information and perception together, and you have a reputation.
Online Reputation Tips to Improve Your Online Brand
Every year, take time to take stock of your online reputation and make adjustments to your reputation management campaign. Implementing an effective online reputation management strategy takes consistency and vigilance, but it can help strengthen customer trust, improve sales, and even save your company from public relations crises. Since your brand’s online presence can make […]
Why Just 1 Negative Review Needs 12 to Counteract to Counter Its Negative Reputation
Have you ever bought anything online without looking for customer reviews first? If you’re like most adults in the U.S., your answer should be a straight “No!”. Studies suggest that 72% of online consumers read between two and 10 customer reviews and testimonials before actually making a purchase. Having no online reviews about your company is not […]
How Long Does Reputation Management Take?
One of the first questions we get from most of our reputation management clients is, “How long will reputation management take?” (The next question is of course “How much does ORM cost?”) Their anxiety is understandable, considering that more than 80% of consumers now search Google before doing business with a company. What Google’s first […]
How to Delete Something from the Internet Permanently
You can remove content from the internet through direct takedown requests, Google policy removals, DMCA notices, and suppression — but permanent deletion across every server is rarely guaranteed. Here is what each method actually achieves.
How to Find Hidden Bad News In Corporate Search Results
Why did the organic for your branded search traffic just drop off? Was it a Google search algorithm change, or did your results’ content change? It’s a nightmare situation when suddenly you find that you’re ranking for negative search phrases appended to your brand name, like “fraud” or “scam.” Prospects are fleeing. The sales staff […]
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