Tag
Review Management
24 articles
How to Improve Online Reviews
Online reviews are important – obviously. Their impact, good or bad, cannot be overstated. Research indicates that a staggering 91% of consumers read online reviews before making a purchase decision. This stat alone shows the role that reviews play in shaping consumer behavior – that is – becoming customers. 1. The Importance of Online Reviews […]
The Small Business Owner’s Complete Guide to Responding to Negative Reviews
Introduction The latest research tells a compelling story. Yes, 67% of consumers are initially swayed away from purchases by negative reviews, but here’s the game-changer: 85% of consumers also pay close attention to how businesses respond to those reviews. When you respond authentically and professionally, you’re not just addressing one unhappy customer – you’re demonstrating […]
Analyzing Online Reviews and Feedback to Improve Reputation
Online reviews and feedback have emerged as a way for businesses to understand consumer sentiment in almost real-time. But to get the most out of this…
20 Business Review Sites to Manage Online Reputation
One of the best ways to find customers and expand your business is through review and directory sites. It’s also how you grow your online reputation and…
Google Reviews: How to Handle a Negative Review for Your Business
Every business thrives on interpretation. Companies with positive reputations get lots of business, retain customers for years, and enjoy other benefits. However, businesses with negative reputations – earned or otherwise – have a hard time surviving, let alone thriving, in the competitive marketplace. This article discusses how to remove negative Google reviews, how to manage […]
Should Businesses Sue Over Online Reviews? Read This Before You Act
Online reviews can make or break a business, with 85% of consumers trusting them as much as personal recommendations. While a review may seem like a small act of free speech, it can have high stakes for business owners, who may pursue legal action over defamation of character, libel, slander, intentional interference with business expectancy, […]
What Are Gated Reviews? Are They Good or Bad?
Reviews matter. They make your business more credible and directly impact revenue. No matter if you’re a small business or a major brand, online reviews affect your reputation and conversion rates. They can make or break your business. This is even more true as we continue to navigate tumultuous economic times. U.S. digital revenue skyrocketed […]
Social Proof: Building a Strong Reputation By Leveraging Psychology
Why Social Proof Matters The statistics tell a compelling story about why social proof matters: But social proof has evolved far beyond traditional word-of-mouth recommendations. In our digital age, it encompasses everything from Instagram stories featuring your product to real-time notifications about other customers’ purchases. It’s the five-star rating that pushes someone over the decision […]
Fake Reviews – Like Fake News on a Smaller Scale
Fake reviews are like fake news but on a smaller scale (Almost) everybody knows that you can’t believe everything you read on the Internet – even reviews. A consumer review study found that 84% of consumers consider online reviews to be as trustworthy as personal recommendations. Still, from fabricated news stories to Photoshopped pictures, things aren’t always what […]
How to Protect Your Online Reputation
There are several things you can do to prevent damage to your online reputation: Think before you post: Think carefully about content before you post on social media or other online platforms. Avoid posting inappropriate or offensive material, as it could reflect poorly on your reputation. Protect your personal information: Be careful about what personal […]
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