Kent Campbell

Managing Director, Reputation X

Kent Campbell is Managing Director at Reputation X and a longtime digital strategist specializing in online reputation management, search visibility, Wikipedia-related research, and brand perception online.

  • Managing Director, Reputation X
  • 20+ years in digital strategy and online visibility
  • Expert witness in online reputation matters
Kent Campbell

Biography

Kent Campbell is Managing Director at Reputation X and a digital strategist focused on online reputation management, search visibility, and the way information influences public perception online. He has spent more than two decades working across digital marketing, user experience, content strategy, and online brand development, with a particular emphasis on helping organizations and individuals understand and improve how they are represented in search results and across the web. He is the author of more than 300 articles on Wikipedia editing and online reputation management.

At Reputation X, Campbell leads a global team working across reputation management, corporate reputation marketing, online brand building, technical public relations, review management, web development, and marketing automation integration. His work includes helping organizations improve online visibility through SEO, content strategy, public relations, review management, social media marketing, and negotiation. His experience also includes projects involving defamation solutions, online review improvement, Google Knowledge Panel enhancement, search engine marketing, and Wikipedia editing.

Earlier in his career, Campbell was part of the founding leadership behind one of the companies that merged to form Rare Medium, a NASDAQ-listed digital firm. In that role, he led international user experience teams including information architects, behavior researchers, interface designers, and software developers, and helped build web-based platforms for Fortune 2000 companies.

Before Rare Medium, Campbell founded and led Evit Caretni Interactive, a 30-person web development company with offices in Santa Monica, California and Mumbai, India. That firm developed online shopping systems and digital platforms during the early growth of the commercial web.

Across his career, Campbell has developed expertise in reputation management, corporate reputation marketing, online brand building, technical public relations, review management, SEO, content marketing, social media marketing, Google Knowledge Panel improvement, SEM, and Wikipedia editing. His perspective combines early internet-era product and UX experience with later specialization in search visibility and digital reputation strategy.

Campbell has also contributed to public discussion around online information systems. In 2023, he appeared on the Brookings Institution TechTank podcast, “How Wikipedia works,” where he discussed Wikipedia’s editorial systems, references, talk pages, and historical editing patterns in the context of information quality and online knowledge production.

Areas of Expertise

Online Reputation Management Corporate Reputation Strategy AI Search Engine Optimization Wikipedia Editing Reputation Marketing Digital Public Relations Online Brand Building Search Visibility Google Knowledge Panels Reputation Risk and Defamation Response

Professional Experience

Managing Director

2010–Present

Reputation X

Leads a global team in reputation management, corporate reputation marketing, online brand building, technical public relations, review management, web development, and marketing automation integration.

Vice President, Corporate Marketing

2001–2010

Internet Reputation Management

Designed and implemented corporate reputation marketing strategies for companies and executives.

Founder / Vice President, User Experience

Rare Medium (NASDAQ)

Led international UX teams and helped build web-based platforms for Fortune 2000 companies.

Founder / President

Evit Caretni Interactive

Founded and led a 30-person web development firm with offices in Santa Monica and Mumbai.

Media & Public Commentary

Brookings Institution TechTank Podcast: How Wikipedia works March 27, 2023

Expert Witness Experience

Kent Campbell has served as an expert witness in matters involving online reputation, internet visibility, and related digital issues, including:

Education

BA, Interactive Design

Art Center College of Design

Community Leadership

Campbell has held leadership roles in Rotary, including Past President of Rotary Club of Ventura South and President of Rotary Club of Mill Valley. He is a frequent speaker on media manipulation and fake news. His charitable efforts have included polio eradication work in Nigeria, diabetes prevention initiatives in Cameroon, water access work in the Philippines, and fundraising to support greenhouse construction for Quechua-speaking families in the Andes.

Articles by Kent Campbell

Repair

Online Brand Touch Points and Their Impact on Search Results

Brand touch points are like digital fingerprints; they tell a story. What are brand touch points and how do they affect business? Whether you realize it or not, your brand’s customer touch points are working to help, or hurt, your organization’s reputation with consumers. If a potential customer sees brand-related content and it piques their interest, […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Public Relations vs. Advertising ? Differences and Similarities

PR vs. advertising. What’s the difference? Advertising and public relations share a common goal, which is to improve their clients’ visibility, usually with a goal of increasing sales or other tangible benefit. In a corporate setting, you’ll often find advertisers and PR professionals working alongside each other in the marketing department along with people from […]

Kent Campbell Kent Campbell · · 1 min read
Improve

How Search Engine Reputation Management is Different Than SEO

Online Reputation Management (ORM) and SEO (Search Engine Optimization) are both crucial for maintaining a strong online presence, but they serve distinct purposes. SEO is a stand-alone practice that usually manages organic search results for a single website. ORM manages multiple websites, profiles, databases, wikis, review platforms, images, and much more. Understanding the core distinctions […]

Kent Campbell Kent Campbell · · 1 min read
Repair

The Role of Reputation In the Customers Journey

Imagine a prospect is making the tough decision between using your company or your competitor. At the last minute they discover something a bit “off” about your company’s online profile. Which company will get the sale?  It could be a review, a lack of publicity, a problem with your Wikipedia page, or many other things. How does reputation […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Confirmation Bias ? Thinking With Guts vs. Brains

Why do you believe the things that you believe? Why do you defend your beliefs? Why do you like others who think as you do? We like to think that our beliefs are our own, formed from our unique, individual experiences, informed by our own logic, devoid of outside bias. But confirmation bias is one […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Fact-Checking Fake News Today

Has any phrase been more divisive and frustrating during the election cycle and current federal administration than “fake news”? Seemingly innocent in its phrasing, the term has come to stand for entirely more than just a story with false facts. Fake news—who makes it, who reads it, who believes it, and who profits from it—are […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Where to Guest Post Now: a Growing List

For reputation repair campaigns we employ guest blogs to support our clients by helping to promote ideas and build links. The list below is a small subset of those that accept guest contributions. So, enjoy this growing list of sites that we’re pretty sure to accept guest blogger articles. The sites in the list below […]

Kent Campbell Kent Campbell · · 5 min read
Repair

What Internet Privacy Is ? Definition ? Overview

Internet Privacy Defined Internet Privacy (online privacy) refers to the right of personal privacy regarding the storage, repurposing, provision to third parties, and display of information about a person via the Internet. It encompasses the ability of individuals to determine what information they share, with whom it is shared, and how that information is used. […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Removing Online Defamation – Slander – Libel

Web reputations are fragile things. Sometimes it’s necessary to leverage various legal strategies to support or attack a particular position. To remove defamation, which in it written form is libel, these important laws should be top of mind. The law is often open to interpretation. Some of the body of online reputation-related law fits the […]

Kent Campbell Kent Campbell · · 1 min read

External Profiles

LinkedIn X Muck Rack

Editorial Disclosure

Kent Campbell writes about online reputation management, search visibility, Wikipedia-related topics, review systems, and digital brand perception. Articles reflect professional expertise and are reviewed for accuracy before publication.

This profile was last updated March 2026.

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