Can Wikipedia be edited by anyone? Yes, anyone can edit a Wikipedia article. But those edits can be positive, negative, or neutral. If your brand, or even you, have been lucky enough to be eligible for a Wikipedia article, good for you! Wikipedia is highly visible in search results, confirms your brand as significant, and […]
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1 min read
Ask any business executive if they think having a good corporate reputation is important and the answer will be an obvious ‘yes’. But ask them what’s involved with having a good online reputation, maintaining one, or even what a good online reputation entails, and many will stumble trying to define a clear answer. It’s important […]
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5 min read
Influencer marketing has grown from a fringe tactic to a billion-dollar industry. So much so that brands are set to spend up to $15 billion on influencer marketing. There are many types of influencers, from Instagram influencers to Amazon, YouTube, and “X” (formerly Twitter) influencers. Each has her or his own niche. This article explores […]
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1 min read
A bad company reputation can lead to negative reviews and bad press, which can adversely affect your business’s bottom line. Here’s why.
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1 min read
Propaganda is disseminating information, rumors, or ideas to influence public opinion to further a particular cause or agenda. It involves the selective display of facts, half-truths, or lies to sway people’s beliefs, actions, or attitudes. Propaganda can be used for many purposes, including political, social, or commercial goals, and can be channeled through various media, […]
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7 min read
What do you do if someone is attacking you on Google? Attacks online happen, sometimes by accident, other times on purpose. Today’s online reputation management is an information counter-warfare with ratings, reviews, and negative content replacing guns and heavy artillery. Google and search rankings can be weaponized, intentionally or accidentally, to unfairly portray someone or something negatively. Reputation […]
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1 min read
Google will usually remove sexually explicit photos or videos that are distributed without consent for harassment purposes – in our experience it’s often by angry ex-partners. Does Google remove revenge porn? Yes, it does.
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1 min read
When it comes to running a successful company, customer satisfaction is one of the most important elements to keep in mind for obvious reasons. A satisfied customer is a customer who is more likely to be loyal to your brand. They are also more likely to recommend your brand to others, therefore improving your brand’s […]
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1 min read
Learn how Yelp’s filtering algorithm works, why legitimate reviews get hidden, and proven strategies to encourage genuine reviews that won’t be filtered out.
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10 min read
When people hear personal branding, their first thought might be that it’s purely the realm of celebrities and influencers. However, the truth is that personal branding is an essential tool that should be explored by everyone who wants to get ahead. Personal branding is the intentional effort to promote yourself in a way that establishes […]
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9 min read
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