Blog

Category: Repair

Repair

What Is Corporate Reputation?

Corporate reputation is arguably a company’s most valuable intangible asset. Underestimating the importance of corporate reputation can be fatal to your business. A positive corporate reputation is extremely difficult for competitors to replicate or overcome and can greatly impact a company’s bottom line. One of the keys to building and maintaining a good corporate reputation […]

Kent Campbell Kent Campbell · · 1 min read
Repair

How to Survive an Online Reputation Crisis

Learn from the mistakes of companies that have weathered reputation-threatening problems to avoid experiencing a reputation crisis. Every company makes mistakes. How you fix those mistakes determines whether they make or break you. By facing up to mistakes, addressing the concerns of your customers, and taking a proactive approach to solving problems, you can save […]

Kent Campbell Kent Campbell · · 1 min read
Repair

What Factors Influence Online Reputation?

Corporate reputation is formed by various factors that shift public opinion over time. These factors include: Search engine results News coverage Social media posts Reviews Wikipedia Other public comments Reputation work is essential whether you are currently in good standing or have suffered a blow. Irrespective of the activity that may have led to poor […]

Kent Campbell Kent Campbell · · 1 min read
Repair

How to Avoid the Corporate Pitfalls of Online Reputational Risk

What is reputation risk, and how to reduce it Reputational risk is finally starting to gain some traction among executives and decision-makers as a legitimate and essential part of their business strategy. Considering the massive and sometimes devastating effects of reputation damage, it’s a wonder there are still so many businesses leaving themselves vulnerable. Learn […]

Kent Campbell Kent Campbell · · 1 min read
Repair

All About the Reputation Quotient Model and How It Works

The Harris-Fombrun Reputation Quotient is the gold standard for measuring corporate reputation. Learn how the model works, what its six dimensions measure, and how companies use it to benchmark and improve their public perception.

Kent Campbell Kent Campbell · · 4 min read
Repair

The Role of CSR In Corporate Reputation and Perception

CSR stands for Corporate Social Responsibility. CSR is a term used to describe socially beneficial activities performed by businesses. Corporate Social Responsibility can take the form of philanthropy, activism, charitable giving, or volunteering. CSR Return on Investment (ROI) is often intangible, as is the case when tuning a CSR initiative to improve corporate online reputation. […]

Kent Campbell Kent Campbell · · 1 min read
Improve

WikiData – How and Why to Set Up and Maintain a WikiData Entry

WikiData entries help Google understand your brand and fuel Knowledge Panel results, even without a Wikipedia page. Learn what WikiData is, why it matters for SEO, and how to create and optimize a WikiData entry paired with schema markup for maximum visibility.

Kent Campbell Kent Campbell · · 1 min read

Your reputation is too important to leave to chance.

Talk to a strategist today and discover what is possible for your online presence.

Get Your Free Reputation Analysis
1-800-889-4812 | info@reputationx.com