20 Business Review Sites to Manage Online Reputation
From Yelp to the BBB, these 20 review and directory sites are where your customers are talking — and where your online reputation is won or lost.
One of the best ways to find customers and expand your business is through review and directory sites. By staying ahead of the game and keeping an eye on your public image, you can be aware of any negative reviews or opinions of your company. No matter what the goal is for your company, here are 20 business review sites you need to know.
- Claim and actively monitor your profiles on major review sites like Yelp and Google Reviews
- A single positive review can meaningfully influence whether a customer chooses your business
- Employee-focused review sites reveal how your workplace is perceived by current and potential staff
- Some platforms offer paid advertising and lead generation tools beyond basic review management
- Using trust and verification tools like WHOIS helps establish your business as legitimate online
Monitoring and managing your presence on business review sites is critical for attracting customers and protecting your reputation. This article outlines 20 key platforms where consumers and employees share opinions about businesses, ranging from well-known sites like Yelp and Google Reviews to specialized tools and directories. Many of these platforms also offer paid advertising, lead generation, and other services to help businesses grow their online presence.
Yelp
Arguably the best-known and most widely used business review site, it's vital that companies not only claim their profile on Yelp but closely monitor their reviews and comments. This can be essential for business growth as 94% of consumers claim that a positive review makes them more likely to patronize a business. Yelp is one of the top ten social networks in the United States, with an estimated 12% of American consumers using the site regularly, working out to almost 75 million people a month. In addition to profile management, Yelp has opportunities for paid advertising and placement to reach customers.
Trustpilot
Founded in 2007, Trustpilot is a free website for businesses and consumers built on a platform of transparency. It has over 167 million reviews with nearly 8 billion monthly impressions on its content. The site is listed as one of the top Alexa sites on the Internet and offers a highly detailed category system allowing potential customers to search for the exact services or products they need.
Better Business Bureau
One of the oldest services for customers to learn about companies, the Better Business Bureau was established in 1912 and has become synonymous with positive business practices. The BBB is unique because it has local offices in every US state and in Canada, allowing it to be active on a community level. In addition to offering BBB accreditations, the organization tracks scams, allows consumers to leave reviews and file complaints, and handles dispute resolution as well as grievances against non-profits and charities.
Google Reviews
It's estimated that nearly 8 billion searches are conducted on Google every day, making it essential for companies to monitor and use the service to represent their company. Companies can easily add or claim their Business Profile through the site, which ensures their information will show up when people directly search not only for their company but for related terms about their business or product.
WHOIS Search
While not a traditional review site, WhoIs is a powerful tool for consumers to gain trust in a company. The website offers a domain lookup that allows the public to find out who is really behind a website or company. It can be vital when a company is working under a different name or to show that it is a legitimate business and not a scam or fly-by-night operation.
SEC Edgar Database
Operated by the U.S. Securities and Exchange Commission, the Edgar Database stands for Electronic Gathering, Analysis, and Retrieval system. It contains millions of company and individual filings, allowing investors, corporations, and customers access to information through the free public database. This can be vitally important to businesses as they grow and look for potential investors.
Trusted Company Reviews
Trusted Company Reviews offers company and product reviews as well as expert recommendations, using pricing, value, interest, and reputation to develop their reviews. The site breaks topics down into smaller categories, such as electronics, appliances, and health & beauty. Companies can directly submit their product or business for review by the site's editorial staff.
Sitejabber
Boasting a directory of over 180,000 companies and more than eight million reviews, Sitejabber has been providing customer input on small businesses since 2007. Sitejabber estimates that over 150 million people have used the site. Businesses are encouraged to claim their profile, and the site also lists trending companies while offering a browser extension to assist with reviews as users surf the Internet.
Zomato
Launched in 2010 specifically for restaurants, Zomato is a review site that allows customers to write reviews on eateries and their services, upload photos, place delivery orders, and make reservations. Zomato offers visitors curated lists of restaurants based on cuisine, themes, location, and more. For restaurant and food-based businesses, Zomato also provides marketing tools, a blog with operations tips, and Hyperpure, a procurement service for high-quality ingredients and kitchen products.
Angi
Formerly known as Angie's List, Angi has been providing reviews and price estimates on companies and services for more than 25 years. Originally created to showcase local contractors and offer honest reviews for homeowners in Columbus, Ohio, the site has grown to showcase more than 250,000 businesses. It now features reviews and interactions from over 150 million users.
Bing Places
Part of the popular search engine alternative to Google, Bing Places allows businesses to claim their profile and include it in search engine results as a verified company. With almost a third of desktop searches conducted on Bing, it can be a vital part of a larger online reputation plan. Businesses should not neglect this platform as part of their broader digital presence strategy.
Business Consumer Alliance
The Business Consumer Alliance is a non-profit membership program that has been around since 1928, originally part of the BBB but venturing out on its own in 2013. It promotes self-regulation and assigns letter grades ranging from AAA to F, allowing the public to see firsthand how a business operates. It also takes complaints about businesses in an attempt to resolve issues before they escalate.
Glassdoor
Glassdoor is unique because it provides reviews of businesses written by the people who work at the companies, offering in-depth and often personal experiences in a safe and anonymous way. It has an average of 55 million monthly visitors who peruse over 115 million reviews. Glassdoor allows businesses to claim their profiles, respond to reviews, and post job listings in the United States and 20 countries around the world, and publishes annual awards such as Employees' Choice and Best Places to Work.
In Her Sight
Another employee review site, In Her Sight is unique because it is woman-centric and provides insight into how companies treat their female workers. In addition to information on telecommuting, flexibility of work hours, and salary satisfaction, In Her Sight also provides an inside look at how companies approach family growth.
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