Tag
Reputation Marketing
71 articles
What Is Online Identity Management? Definition and Overview
Online identity management is part of many online reputation management campaigns. It is comprised of a collection of techniques used to create, promote, and protect the way a person or company is portrayed on the internet. Online identity management (OIM) often works as part of a branding or reputation management campaign to improve the quality […]
Do Expired Domains Still Work for SEO
Expired domains can be used under certain circumstances to improve the Google rankings of websites. But it must be done right. Here is a summary of the contents of this article: Do expired domains work for SEO? Our studies say yes – sometimes – to a degree. Can you rely on expired domains for all […]
What Is Impression Management? Definition, Techniques, Ethics
Whether you realize it or not, impression management plays a huge role in personal branding, business success, and everyday life. After all, most people want to be well-liked and successful. Impression management is the process by which people attempt to control how they are perceived by others. This can be either conscious or subconscious and […]
How Sentiment Is Measured ? Online Reputation Measurement
How do you feel when you buy something amazing from your favorite store? Or get a delicious meal from a new restaurant? Are you so excited that you want to share that feeling with the world through reviews? That’s online sentiment. Online sentiment is the emotion people experience when engaging with your brand, product […]
What Is Sentiment Analysis? Importance, Brand Building, and Tactics
As the term “sentiment analysis” suggests, a basic goal in sentiment analysis is to classify the polarity of a given text. Sentiment analysis does this by looking at the document, sentence, or entity feature/aspect and assigning it a polarity — positive, negative, or neutral. Beyond polarity, sentiment classification, however, has even more advanced possibilities. For […]
A Checklist to Improve Your Online Brand Visibility
Welcome to the online brand guide.
Reputation Marketing: Definition, Benefits, Impact
Reputation marketing is the promotion, monitoring, and acquisition of positive brand content, such as reviews, social media comments, online forums, and traditional press. It is a strategy used to better understand what is being said about you or your company online and to use that understanding to improve your brand and overall online reputation.
What Non-Technical People Can Do to Improve Search Results
Summary We’re living through an unprecedented economic shock. Entire industries have shut down essentially overnight. Work orders have dried up. Bills are coming due — fast.
Translation vs. Localization ? What’s the Difference?
Whether you’re an internationally-recognized car manufacturer or a mom-and-pop shop looking to expand, the internet has changed the reach and visibility of your brand, forcing you to better know the audience you are marketing to worldwide. This means your content may require translation. Anybody, anywhere, can hit the Google search bar to find information about […]
How to Negotiate with People to Remove Online Content
Negative online content about you or your brand can be damaging. Fortunately, there are strategies to remove this harmful material from the internet. Many tactics involve negotiating with website owners or content creators to remove online content.
Your reputation is too important to leave to chance.
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