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Tag: Reputation Marketing
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Why Social Proof Matters The statistics tell a compelling story about why social proof matters: But social proof has evolved far beyond traditional word-of-mouth recommendations. In our digital age, it encompasses everything from Instagram stories featuring your product to real-time notifications about other customers’ purchases. It’s the five-star rating that pushes someone over the decision […]
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In this article, we’ll delve into the inner workings of Bing’s search engine, explaining each step in a way that’s easy to understand. We’ll explore everything from search queries and indexing to the sophisticated algorithms that rank results, and we’ll touch on advanced technologies like artificial intelligence. After reading this, you will have a solid […]
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Most people stay on a blog post for less than a minute. Follow these steps to create a blog post that checks all the boxes. We use “genetically engineered” blog posts to improve our client’s online reputation management campaigns. This is what we do. The illustration below outlines the parts of a blog and how […]
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A percentage of your company’s value can be attributed to your corporate reputation. In 2019, corporate reputation was responsible for one-third of the valuation of the world’s top 15 stock markets. Investors are more likely to buy stock in a company with a good reputation than one with a bad reputation. Focus on foundational business […]
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What is reputation risk, and how to reduce it Reputational risk is finally starting to gain some traction among executives and decision-makers as a legitimate and essential part of their business strategy. Considering the massive and sometimes devastating effects of reputation damage, it’s a wonder there are still so many businesses leaving themselves vulnerable. Learn […]
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The Harris-Fombrun Reputation Quotient is the gold standard for measuring corporate reputation. Learn how the model works, what its six dimensions measure, and how companies use it to benchmark and improve their public perception.
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CSR stands for Corporate Social Responsibility. CSR is a term used to describe socially beneficial activities performed by businesses. Corporate Social Responsibility can take the form of philanthropy, activism, charitable giving, or volunteering. CSR Return on Investment (ROI) is often intangible, as is the case when tuning a CSR initiative to improve corporate online reputation. […]
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With the hustle and bustle of everyday life, people don’t always have time to take a deep dive into your company’s history and overall profile. When…
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Imagine for a minute that there was an easy-to-understand metric that told you:
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Influencer marketing has grown from a fringe tactic to a billion-dollar industry. So much so that brands are set to spend up to $15 billion on influencer marketing. There are many types of influencers, from Instagram influencers to Amazon, YouTube, and “X” (formerly Twitter) influencers. Each has her or his own niche. This article explores […]
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17 min read
