Tag
Reputation Marketing
71 articles
How Does Bing Search Engine Work? Compared to Google And Others
In this article, we’ll delve into the inner workings of Bing’s search engine, explaining each step in a way that’s easy to understand. We’ll explore everything from search queries and indexing to the sophisticated algorithms that rank results, and we’ll touch on advanced technologies like artificial intelligence. After reading this, you will have a solid […]
Blog Structure: How to Organize a Blog Post
Most people stay on a blog post for less than a minute. Follow these steps to create a blog post that checks all the boxes. We use “genetically engineered” blog posts to improve our client’s online reputation management campaigns. This is what we do. The illustration below outlines the parts of a blog and how […]
Measuring Corporate Reputation Based on Shareholder Value
A percentage of your company’s value can be attributed to your corporate reputation. In 2019, corporate reputation was responsible for one-third of the valuation of the world’s top 15 stock markets. Investors are more likely to buy stock in a company with a good reputation than one with a bad reputation. Focus on foundational business […]
How to Avoid the Corporate Pitfalls of Online Reputational Risk
What is reputation risk, and how to reduce it Reputational risk is finally starting to gain some traction among executives and decision-makers as a legitimate and essential part of their business strategy. Considering the massive and sometimes devastating effects of reputation damage, it’s a wonder there are still so many businesses leaving themselves vulnerable. Learn […]
All About the Reputation Quotient Model and How It Works
The Harris-Fombrun Reputation Quotient is the gold standard for measuring corporate reputation. Learn how the model works, what its six dimensions measure, and how companies use it to benchmark and improve their public perception.
The Role of CSR In Corporate Reputation and Perception
CSR stands for Corporate Social Responsibility. CSR is a term used to describe socially beneficial activities performed by businesses. Corporate Social Responsibility can take the form of philanthropy, activism, charitable giving, or volunteering. CSR Return on Investment (ROI) is often intangible, as is the case when tuning a CSR initiative to improve corporate online reputation. […]
Net Promoter Score as a Measure of Corporate Reputation
Imagine for a minute that there was an easy-to-understand metric that told you:
Influencers and How They Affect Online Reputation
Influencer marketing has grown from a fringe tactic to a billion-dollar industry. So much so that brands are set to spend up to $15 billion on influencer marketing. There are many types of influencers, from Instagram influencers to Amazon, YouTube, and “X” (formerly Twitter) influencers. Each has her or his own niche. This article explores […]
Using NPS to Both Measure Brand Image and Protect Reputation
When it comes to running a successful company, customer satisfaction is one of the most important elements to keep in mind for obvious reasons. A satisfied customer is a customer who is more likely to be loyal to your brand. They are also more likely to recommend your brand to others, therefore improving your brand’s […]
How to Use Web Schema to Improve Branded Search Results
Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know many things that may not be present in the text of a web page. Schema does not change the way a web page looks. It exists in the HTML of a page and […]
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