Expert strategies, industry research, and actionable guides from 410+ published articles.
Have 7 minutes and want to know what to do after a crisis? This handy guide paints the big-picture steps you should take after a crisis has hit. Crises can strike even the most well-prepared businesses, and their impacts on reputation can range from minor setbacks to catastrophic damage. Regardless of the scale, how an […]
·
·
6 min read
Have you ever Googled your name just to see what shows up? If so, you’re not alone—56% of people have. Most leaders and founders probably exceed that number. It’s that moment where you realize how much of your life is on display and, honestly, how little control you seem to have over what people say […]
·
·
14 min read
Here’s the thing: no brand is crisis-proof. Whether you’re dealing with an honest mistake that snowballed or a manufactured attack on your company’s image, the stakes are incredibly high. Lose control of the narrative for even a moment, and the fallout could cost you years of trust, countless customers, and more than a little sleep. […]
·
·
21 min read
Ever had that sinking feeling when you see a negative news article about your company spread online? It’s the kind of thing that sticks in your mind, popping up prominently in search results and overshadowing the positive reputation you’ve worked so hard to build. Whether it’s the ongoing impact of an old mistake, a former […]
·
·
8 min read
What Is a “BLP” on Wikipedia? A Biography of a Living Person (BLP) is any Wikipedia content—an article or a mention—about a person who is still alive (or recently deceased). This includes not just full articles, but also mentions on other pages, talk pages, and lists. Wikipedia takes BLPs extremely seriously because the content has […]
·
·
9 min read
What makes a good Wikipedia reference? Should you cite that news story from five years ago? How about the blog authored by a supposed expert? Perhaps a glowing press release? Whenever someone reads an article on Wikipedia, they’re implicitly trusting the evidence behind claims made. While Wikipedia doesn’t expect perfection, a quality reference must meet […]
·
·
5 min read
Cryptocurrency and blockchain have a tough time on Wikipedia. Wikipedia isn’t just fussy—it operates based on policies rooted in traditional credibility. It favors established newspapers, academic journals, and recognized industry outlets to determine what’s notable. Unfortunately, crypto and blockchain projects typically don’t slot easily into these traditional categories. Adding to the challenge: crypto’s reputation issues […]
·
·
6 min read
Sometimes it is helpful to change the People Also Search For area of a Google search. While People Also Search For is algorithmic, and doesn’t respond strongly to SEO tactics, it can often be changed by creating stronger associations between entities. One way to do that is by associating entities, like people, in Wikidata. Step […]
·
·
4 min read
Introduction When our clients ask about Wikipedia references and citations, this is the page we send them to. This guide will walk you through the intricacies of Wikipedia references, using a fictional crypto company, “CryptoInnovate,” as our example. We’ll explore what constitutes a good Wikipedia reference and how to identify appropriate sources and strategies for […]
·
·
5 min read
This article tells you how to create an article that has the best chance of ranking well on Google. When structuring an article for better online visibility, particularly for enhancing brand recognition, it’s important to focus on several key elements. These include optimizing the article for relevant branded search phrases, embedding strategic links and anchors, […]
·
·
1 min read
Edit conflicts occur when multiple editors try to modify the same section of an article simultaneously, resulting in conflicting versions. Disputes, on the other hand, encompass broader disagreements over content, tone, or edits on a page. Understanding and resolving these disputes is important when editing Wikipedia articles because sometimes a page can be deleted if […]
·
·
6 min read
It’s estimated that more than 200 articles are deleted from the English Wikipedia daily. The process for removal from Wikipedia is called “Articles for…
·
·
4 min read
Search engine manipulation, a practice that involves intentionally altering search engine results, has become a topic of increasing importance and debate. This article dives into the intricacies of search engine manipulation, exploring its benefits, challenges, and the ethical considerations that come with it. Understanding Search Engine Manipulation Search engine manipulation is the deliberate alteration of […]
·
·
5 min read
Introduction Owned media is one of three types of media that include owned, paid and earned media. It includes company-owned channels such as websites, blogs, email newsletters, and social media platforms. These channels allow businesses to control their messaging, build strong relationships with their audiences, and stand out from competitors. In this article, we’ll take […]
·
·
5 min read
Online sentiment analysis monitoring is an essential strategy for brands aiming to understand their audience’s perceptions towards their brand. By analyzing online conversations, brands gain valuable insights and identify trends. This helps them make data-driven decisions to improve marketing, customer service, and product development. This article will present the top online sentiment monitoring platforms.
·
·
1 min read
Online reviews are important – obviously. Their impact, good or bad, cannot be overstated. Research indicates that a staggering 91% of consumers read online reviews before making a purchase decision. This stat alone shows the role that reviews play in shaping consumer behavior – that is – becoming customers. 1. The Importance of Online Reviews […]
·
·
11 min read
Earned media can be good or bad. Earned media is a component of public relations, online reputation management, and other marketing strategies. It focuses on publicity gained through editorial coverage, word-of-mouth, and organic consumer engagement. Positive earned media can significantly enhance brand visibility, credibility, and consumer trust. This article explores the concept of earned media, […]
·
·
5 min read
When a crisis hits a medium-sized business, the aftermath can be a challenging period. Companies must navigate the complex process of rebuilding their reputation and restoring stakeholder trust. A well-executed post-crisis response is key to managing public perception, minimizing long-term damage, and ensuring future resilience. This comprehensive guide will walk you through the essential steps, […]
·
·
7 min read
Barnstars are virtual tokens given out to editors in the Wikipedia community. There are many types of Barnstar based on various topics. They play an important role in Wikipedia editing, shaping the collaborative culture of the editing community. Table of Contents History and Origin of Wikipedia Barnstars Wikipedia Barnstars have an interesting history that dates […]
·
·
4 min read
A business crisis will happen. When it does, you will want a strong digital wall of positive online content. This article will show you how to do that. Search engines now come in two basic types: Traditional Google-style blue links and AI-generated results like AI Overviews and Perplexity. Both formats rely on content relative to […]
·
·
6 min read
Editing Wikipedia is more than just making changes to a page—it’s about contributing to a global knowledge base that millions rely on for accurate information. As a volunteer-driven platform, Wikipedia thrives on the commitment of its editors to uphold its integrity. This involves not only adhering to the site’s Five Pillars but also understanding the […]
·
·
7 min read
Bias on Wikipedia is a big problem. As a Wikipedia editor, maintaining neutrality and avoiding bias is important for creating reliable and trustworthy content. This guide will explore ten key areas where bias can creep into your writing and provide strategies to maintain objectivity. Interestingly, Wikipedia articles exhibited more bias than similar websites, with 73% […]
·
·
5 min read
Contributing to Wikipedia can be a rewarding experience, but it’s important to know what happens if you edit Wikipedia wrong. While a black helicopter with a giant “W” on the side probably won’t come gunning for you, incorrect edits can lead to rollbacks or deletions. Doing it wrong consistently can lead to bans. This guide […]
·
·
11 min read
Neutral Point of View (NPOV) is a rather important policy of Wikipedia editing that aims to ensure all information is fair, balanced, and unbiased. While great in principle, it is sometimes challenging to enforce. We recommend editors pretend they are writing as someone like Walter Cronkite, a well-known news anchor from years past, to try […]
·
·
4 min read
Your online reputation really impacts your business, influencing consumer decisions and brand perception. This article explores ten effective strategies…
·
·
1 min read
“People Also Ask” and “People Also Search For” are different aspects of Google search results pages. In Google, “People Also Search For” shows related individuals based on common search behaviors, relationships, and relevance. It suggests other people frequently search alongside the queried individual, influenced by factors like professional connections, news trends, and public associations, helping […]
·
·
4 min read
The visibility of a business, organization, or brand in search engine results can significantly influence its reputation and consumer perception. An important part of how brands are seen and judged in search results is Google’s “People Also Ask” (PAA) boxes. PAA boxes appear in over half of all Google searches. Sometimes, PAA boxes contain damaging […]
·
·
9 min read
Notability is the most important criterion for a Wikipedia article, good references to support statements in the Wikipedia article are a close second in importance. Wikipedia’s reliability comes from its strict rules about sources. The platform stands apart by just needing credible references that match specific standards. Anyone who wants to use or contribute to […]
·
·
11 min read
Working closely with highly experienced Wikipedia editors has given me unique insights into how Wikipedia evolves through a careful balance of minor and major edits. These contributions—whether fixing a typo or overhauling an entire section—are the foundation of the platform’s reliability and growth. From my observations, understanding the distinction between minor and major edits isn’t […]
·
·
6 min read
Crises are inevitable for any organization, and the ability to respond effectively can significantly impact its reputation, financial stability, and long-term success. Crisis management and crisis response are two components of an organization’s overall crisis preparedness strategy. While they are often used interchangeably, they have important differences in terms of key players, timing, techniques, and […]
·
·
1 min read
Get weekly reputation management insights, strategies, and case studies delivered to your inbox.
Subscribe to Our Newsletter