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Building a stronger presence before you need one: reviews, branded search, content, local visibility, and the signals that shape perception.
131 articles
What Are Gated Reviews? Are They Good or Bad?
Reviews matter. They make your business more credible and directly impact revenue. No matter if you’re a small business or a major brand, online reviews affect your reputation and conversion rates. They can make or break your business. This is even more true as we continue to navigate tumultuous economic times. U.S. digital revenue skyrocketed […]
Personal Brand Statements – Examples
The highlights A personal brand statement sets you apart from the competition. Effective personal brand statements are succinct, emotionally provocative, intriguing, and formatted with purpose. Examples of personal brand statements include those relevant to entrepreneurs, freelancers, and job seekers alike. Powerful personal brand statements answer the questions of who you are, why you’re valuable, what you […]
Brand Stakeholders – Who They Are and How to Interact With Them
Highlights: Brand stakeholders are any individual or group interested in your company’s outcomes. Understanding what each stakeholder needs and how to cater to them can help your business succeed. Overlooking a stakeholder might mean overlooking a business opportunity. The various stakeholders can have different (and sometimes conflicting) interests, so sometimes, a company must make tradeoffs […]
The Impact of Online Image on Corporate Reputation
Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business. Corporate image is more about how a brand makes people feel, while reputation includes people’s perceptions of a company’s products, leadership, finances, social responsibility, and interactions with its customers, employees, and community. Both corporate image and reputation […]
How to Perform a Thorough Brand Analysis: SWOT Analysis for Brands Online
A brand reputation analysis explores the sentiment reflected by the online content associated with your brand. By considering various factors, it provides a comprehensive overview of your brand’s online reputation. This article offers detailed insight into conducting a reputation analysis for your brand.
How to Measure Brand Reputation – Key Metrics, Tools, Analysis
Measuring The Impact of Brand Reputation “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Jeff Bezos While there’s no singular method to quantify your brand’s reputation, there are metrics that make reputation management more effective. These metrics typically reflect consumer sentiment […]
Clickbait Examples: Powerful Headlines and Images Drive Clicks
90% of the traffic your articles draw will be because of the headline – not the content that follows. This is because few will see the content that follows unless the headline is good. That is where “clickbait” headlines come in. A highly clickable headline will help content get more views, and rise in search […]
How to Create a Corporate Executive Biography Page That Performs
Overview Executive reputation is often improved by creating a strong executive biography page either on the executive’s own site or as a biography on the company site. Strong, relevant biographies are often part of a quality online reputation management campaign. This article will show you how to develop an executive biography page on a corporate […]
Measuring Your Company?s Most Valuable Intangible Asset Online
Highlights: Corporate reputation is factoring more and more in a company’s value. A report released by global communications firm Weber Shandwick found that global executives attribute an average of 63% of their company’s market value to their corporate reputation. The wide variety of the factors that contribute to corporate reputation, from work environment and corporate […]
SEO Reputation Management Overview
SEO Reputation Management helps businesses control search results by suppressing negatives and amplifying positive content. This guide will show you step-by-step how to improve your online reputation with SEO strategies. Jump to a Section
How Does Bing Search Engine Work? Compared to Google And Others
In this article, we’ll delve into the inner workings of Bing’s search engine, explaining each step in a way that’s easy to understand. We’ll explore everything from search queries and indexing to the sophisticated algorithms that rank results, and we’ll touch on advanced technologies like artificial intelligence. After reading this, you will have a solid […]
What Is Reputation PR? Public Relations in Reputation Management
Traditional PR is for press. Reputation PR dominates search results. Want to crush a competitor in search results? Want to save your own brand online? Perhaps you’d like to simply cause that great article languishing on page five of Google to get more attention – you saved all those children in Africa after all! Reputation […]
Blog Structure: How to Organize a Blog Post
Most people stay on a blog post for less than a minute. Follow these steps to create a blog post that checks all the boxes. We use “genetically engineered” blog posts to improve our client’s online reputation management campaigns. This is what we do. The illustration below outlines the parts of a blog and how […]
Corporate Social Responsibility (CSR) and Reputation
Corporate social responsibility builds reputation, protects against crises, and delivers measurable benefits including 92% better brand perception and 3.2X increase in trust.
WikiData – How and Why to Set Up and Maintain a WikiData Entry
WikiData entries help Google understand your brand and fuel Knowledge Panel results, even without a Wikipedia page. Learn what WikiData is, why it matters for SEO, and how to create and optimize a WikiData entry paired with schema markup for maximum visibility.
What Is Personal Branding? Standing Out in a Crowded Marketplace
When people hear personal branding, their first thought might be that it’s purely the realm of celebrities and influencers. However, the truth is that personal branding is an essential tool that should be explored by everyone who wants to get ahead. Personal branding is the intentional effort to promote yourself in a way that establishes […]
How to Use Web Schema to Improve Branded Search Results
Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know many things that may not be present in the text of a web page. Schema does not change the way a web page looks. It exists in the HTML of a page and […]
What Is Online Identity Management? Definition and Overview
Online identity management is part of many online reputation management campaigns. It is comprised of a collection of techniques used to create, promote, and protect the way a person or company is portrayed on the internet. Online identity management (OIM) often works as part of a branding or reputation management campaign to improve the quality […]
Do Expired Domains Still Work for SEO
Expired domains can be used under certain circumstances to improve the Google rankings of websites. But it must be done right. Here is a summary of the contents of this article: Do expired domains work for SEO? Our studies say yes – sometimes – to a degree. Can you rely on expired domains for all […]
What Is Impression Management? Definition, Techniques, Ethics
Whether you realize it or not, impression management plays a huge role in personal branding, business success, and everyday life. After all, most people want to be well-liked and successful. Impression management is the process by which people attempt to control how they are perceived by others. This can be either conscious or subconscious and […]
What Is Sentiment Analysis? Importance, Brand Building, and Tactics
As the term “sentiment analysis” suggests, a basic goal in sentiment analysis is to classify the polarity of a given text. Sentiment analysis does this by looking at the document, sentence, or entity feature/aspect and assigning it a polarity — positive, negative, or neutral. Beyond polarity, sentiment classification, however, has even more advanced possibilities. For […]
A Checklist to Improve Your Online Brand Visibility
Welcome to the online brand guide.
What Non-Technical People Can Do to Improve Search Results
Summary We’re living through an unprecedented economic shock. Entire industries have shut down essentially overnight. Work orders have dried up. Bills are coming due — fast.
Translation vs. Localization ? What’s the Difference?
Whether you’re an internationally-recognized car manufacturer or a mom-and-pop shop looking to expand, the internet has changed the reach and visibility of your brand, forcing you to better know the audience you are marketing to worldwide. This means your content may require translation. Anybody, anywhere, can hit the Google search bar to find information about […]
How to Write an SEO Press Release That Performs Well
An SEO press release often ranks well quickly for reputation management purposes but sometimes fades with time as the timeliness of the release fades. A well-structured, compelling press release that is naturally shared and talked about can serve your purposes well. What’s in this article If you want differentiated coverage, release the information a few […]
How to Improve Your Online Reputation Step-by-Step
Want to know how to improve your online reputation? When someone Googles your name, you might have a negative article or bad reviews in your search results. This article will outline the best ways to improve search results if the result cannot be removed. A negative online article must be suppressed if it cannot be […]
How to Write for Both Search Engines and People
The first thing to know about writing content for search engines is that you shouldn’t specifically write for search engines. You should write for people. That said, keeping Google in mind when writing is important. A recent Google update, “helpful content,” is designed to weed out content that is written specifically for search engines. This post will […]
The SEO Tools We Use Day to Day
We are often asked what tools we use. Here is a partial list of third-party SEO tools we use at Reputation X.
Anchor Text Examples – Link Diversity Guidelines for Anchor Text
There are many types of anchor text. When spotting “unnatural” anchors (and trying to avoid them), always strive for diversity. Put another way; you don’t…
Why People Trust Strangers When Buying Online Today
Think about the last time you bought something online. How did you decide what to buy? You probably searched for whatever you wanted and read a few reviews. Maybe you found a negative review and that was your cue to move on to the next option.
Content Structures that Can Amplify Online Visibility
TLDR No time to read this? Here is a synopsis: Using these nine methods, you can enhance content ranking without traditional SEO. Publish on topically relevant, high-authority websites and use strong, branded titles and headlines. Optimize the first paragraph and descriptions to engage readers. Aim for longer articles and use bullet points for readability. Incorporate […]
What Is Reputation Capital? Building and Maintaining It
Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation capital, and it all boils down to one word: trust. How much do people trust your business? The more trust there is in your business, the greater its reputation capital. Your reputation allows you to […]
How to Optimize All Positive Search Results About Your Brand
Most companies only optimize their own site. But optimization of all top branded content can work wonders. When marketers perform search engine optimization (SEO), they usually only do it for their own website or websites they control completely, like product or service-specific sites. It is important to do SEO to stay competitive, but it’s also […]
How Long Does It Take to Improve Google Rankings?
Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it’s because there is a lag time between 10 and 20 weeks before listings improve in search results. The exception to the rule is viral content—if users signal content is of superior value […]
Eight Great Examples of Truly Excellent Content Marketing
Content marketing is a marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. The keywords here are ‘valuable’ and ‘relevant’. Each content piece should communicate your message in a way that adds value to your readers, answers their real questions, piques and expands their interests, […]
Realities and Myths of Online Reputation Management
The genie is out of the bottle. In this day and age, everything is public and visible. A plethora of information floats around the internet, and trying to control who posts feels like boiling the ocean. To make it worse, it takes so much time to build a reputation and only one bad moment to […]
Reputation Management Strategy: the Bulletproof Guide to ORM
A reputation management strategy is part of brand building, and it’s so much more than making sure your company has great reviews. This guide will help you navigate the world of reputation strategy in the online environment. Online reputation — that intangible asset, that electronic chimera — is hard to assess, let alone fix. And when […]
Local Business Reputation Management Overview
Reputation matters, whether you’re an ordinary individual, an extraordinary individual, a crook, a saint, a political figure, or an entertainer. But reputation matters for more than just individuals. In the world of business, reputation has an ever broader impact than ever.
Measuring Corporate Sentiment in Today’s Online Environment
Corporate sentiment, or business sentiment, is how people feel about your brand. In more technical terms, it’s the level of confidence that shareholders have in a corporation or business—the prevailing mood or attitude about that company’s success (or lack thereof). Reputation management cares a great deal about corporate sentiment and the practice of sentiment analysis. […]
How Brands Are Perceived Online. Stakeholders, Bias, and Management
A person or company’s reputation is based on information (of some kind or another). And every reputation is perceived by people (of some kind or another). Put information and perception together, and you have a reputation.
Online Reputation Repair – Fixing a Damaged Company Reputation
Your company has fallen from grace. Maybe your CEO was arrested for fraud. Maybe E. coli was found in your food, making your restaurant customers sick. Or maybe you’ve just made some ill-advised business decisions over time, and it’s finally caught up with you. A reputation crisis can happen unexpectedly and be difficult to overcome, […]
All About Fake News and Corporate Reputation Information Wars
Today, it’s easier than ever before to spark misinformation, watch it spread, and then witness it take down corporations, crush reputations, and topple political figures. A brief glance at the news tells you all you need to know. Fake news is powerful enough to shake technology juggernauts, crush world-famous personalities, and wipe entire businesses right […]
How to Ruin a Brands’ Online Reputation and Why Not To
Learn the six most common reputation catastrophes and actionable steps to prevent them from destroying your brand.
Saving the Boss’s Bacon – The Executive Reputation Guide
Here’s the deal. The media thinks your CEO screwed up. According to rumors, she siphoned the company’s quarterly earnings into a private yacht spending spree. The truth? Your CEO is innocent. But what does the media care about truth? They’re hanging onto the rumors like a toddler clutching a Snickers bar. The Internet’s news minions […]
How to Delete Google Reviews Permanently
We are often asked to remove Google reviews. Here is the advice we give our clients about removing Google reviews that might be problematic. We’ll also discuss options you can take when a review on Google cannot be removed. Negative Google reviews are the plight of modern business. 91% of consumers between the ages of […]
Why Mentions of Your Company on Other Sites Help Improve Google Rankings
Many businesses focus on SEO, social media and content to build their online presence. One way to accelerate your online growth is to focus on growing your brand through citations and mentions. Both Google and Bing have indicated that they can track brand mentions and that they matter for search engine rankings. Duane Forrester, a former […]
Online Reputation Tips to Improve Your Online Brand
Every year, take time to take stock of your online reputation and make adjustments to your reputation management campaign. Implementing an effective online reputation management strategy takes consistency and vigilance, but it can help strengthen customer trust, improve sales, and even save your company from public relations crises. Since your brand’s online presence can make […]
Are Yelp Reviews Reliable? Ratings Make or Break a Business.
With 91% of people trusting online reviews as much as personal recommendations but 20% of reviews being fake, learn how to spot manipulation and protect your business reputation.
The ‘Single Answer’ Economy: How Voice Search & AI Are Reshaping Corporate Reputation
The ‘Siri Challenge’: Try It Right Now Pick up your phone. Ask Siri, Alexa, or Google Assistant: “Who is the best [your industry] company?” Notice something? You didn’t get a list. You got one answer. Welcome to the Single Answer Economy—where the old rules of SEO are being rewritten in real time. For two decades, […]
The Elements of a Web Page for SEO Success
If you make or edit online content, you are a content creator. As a content creator, you’ll need to strike that balance between SEO (search engine optimization) and a positive user experience. Remember that you’re creating content for both the humans reading your page and the robots ranking it for Google. 93% of global traffic […]
Online Reputation Management for Startups
Building a positive online reputation should be every business owner’s top priority – right from the beginning. With over 90% of consumers consulting reviews and online commentary before engaging with a new business, your online presence will make or break your ability to attract customers. Every month, approximately 543,000 new businesses open up. 70% of new […]
Building Web Authority to Improve Online Reputation
Websites that are “authoritative” in their space rank much better. Google pays more attention to authoritative sites and pages. But how does a website become “authoritative”? Leverage different kinds of media to accomplish your goals.
How to Rank Above Position 1? Just Get Position Zero
Why do some web pages show up “above” the first search result, and just below any paid (PPC) results? This is called a Featured Snippet, or “position zero” in the SEO field, and it’s one of the ways Google positions for SEO are counted. It’s important because as voice search becomes more common, Google uses […]
Top Resources to Learn SEO Reputation Management
A curated list of the best free and paid resources to learn SEO, from Google’s own tools to industry-leading blogs and courses. Whether you’re a beginner or looking to sharpen your skills, these 10 resources will help you master search engine optimization.
The Differences Between PR, ORM, PPC, and SEO
ORM, PR, and SEO — what are all of these acronyms for? Let’s break them down, and then delve deeper into how they all fit together. PR, SEO, and ORM are all specialized disciplines of online marketing.
How Search Engine Reputation Management is Different Than SEO
Online Reputation Management (ORM) and SEO (Search Engine Optimization) are both crucial for maintaining a strong online presence, but they serve distinct purposes. SEO is a stand-alone practice that usually manages organic search results for a single website. ORM manages multiple websites, profiles, databases, wikis, review platforms, images, and much more. Understanding the core distinctions […]
Easy Ways to Improve Online Reputation Related Content
You’ve written great content, now what do you do? Just post it and pray for traffic? That’s not good enough. Instead, schedule multiple social postings and then syndicate your content. Here is how to promote content in two ‘sort of easy’ steps.
A Quick and Simple Online Content Marketing Plan
Content marketing can be hard. This content marketing plan should make it easier for you. This simple content marketing plan represents a fictitious small company or individual that already has basic online reputation web properties like Facebook, LinkedIn, etc. in place. This plan uses relevant, organic search results as a basis for an online reputation content […]
How to Optimize Images for Google in the Age of AI
At Reputation X, we often need to optimize images to rank higher and more visibly in our client’s search results. This is how we do it. Sometimes, the wrong image is shown in Google Knowledge Graph. This may happen because Google is confused about who the pictures should be of, or it may even have […]
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